The great improvers are willing to get uncomfortable!

Are you missing out on opportunities because your professional credibility is questioned before people even read your message? In this episode I talk about why using a Gmail or generic email could be holding you back, why spam filters and clients see it as a red flag, and how just one easy change can help you look more established and trustworthy.Listen to this new 8-minute episode for the steps you can take to instantly boost your professionalism and ensure your email stands out for all the right reasons.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/SummaryIn this episode, I dig into what your email address is really saying about your business and how it can impact first impressions, professionalism, and even your ability to reach your clients. Inspired by a conversation within my certified speaking professionals group, I noticed that a significant number of business solicitations coming from Gmail addresses are immediately flagged as spam or as unprofessional. I talk about why having an email address at your own website, rather than at Gmail, Yahoo, Hotmail, or AOL, makes all the difference. When you use an email address like [email protected], you’re instantly providing your name, your website, and your email, giving credibility and making you verifiable. I share my own experience balancing multiple emails and point out how easy technology makes it to consolidate all your inboxes, so using a professional email doesn’t cause you to miss messages. I tell stories about nearly being fooled by headhunters and why even long-established businesses lose trust by sticking with a free generic email. I challenge listeners to consider how they view other professionals—like doctors or lawyers—using non-business email addresses and suggest it’s time for everyone in the wedding industry to step up. If you want to be seen as legitimate, reliable, and trustworthy, upgrading your email is one of the simplest steps you can take. I wrap up by offering actionable advice on how easy and affordable it is to make the switch, and why now is the time to stop giving clients a reason to question your business’s credibility.Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you unintentionally making yourself sound outdated in your emails or client communications? Do you still use phrases like “PS,” “enclosed please find,” or “per my previous email” and wonder why your younger clients aren’t responding? In this episode, I share what happens when language and etiquette don’t keep up with the times, why Gen Z might be confused by some of your go-to phrases, and how small changes in wording can help you connect with today’s couples. Discover the subtle ways your language might be holding you back and what to use instead so you’re not accidentally putting a generational distance between you and your next booking.Listen to this new 9-minute episode for practical phrases to use, tips on writing messages that connect, and ways to avoid sounding out of touch with younger clients.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/SummaryIn this episode, I dive into the subtle ways our language can instantly reveal our age or even create an unintentional distance between us and today’s wedding clients. The conversation focused on everyday phrases and writing habits that sound outdated or overly formal to younger generations, particularly Gen Z. One concept discussed was how terms like "P.S.", "enclosed please find", or "at your earliest convenience" come across as relics from another era. I shared how my own experiences, including a recent workshop interaction with a Gen Z attendee who did not know what "P.S." means, opened my eyes to the generation gap in communication styles.A key theme that emerged was the importance of simplifying language to mirror how people actually talk and write now. The discussion explored practical swaps, encouraging the use of "BTW" instead of "P.S.", and replacing stiff sign-offs like "sincerely" or "cordially" with a simple "thanks". Several points were raised, including how emails should be short enough to fit on one screen, use easy-to-read formatting, and end with a clear, direct question. I also talked about keeping communication inclusive, for example, referring to "couples" or "partners" instead of just "bride and groom," and avoiding formal appointment language in favor of casual invites like "pick a time to chat".The episode also addresses digital habits, such as making contact info prominent and current on social platforms, recognizing many younger clients might never visit a website, and understanding the frustration of difficult-to-navigate customer service. I encouraged the use of AI tools to analyze and refresh business messaging to better connect with Gen Z audiences. Ultimately, the episode aims to help all of us in the wedding industry sound more approachable and up-to-date so we can continue to build great relationships with clients of every generation.Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

Mark Chapman - ChatGPT has adsAre your ads really connecting to engaged couples or just blending in with everyone else? What would happen if you could be the only ad a couple sees while researching their wedding plans on ChatGPT? How do you make sure your ad budget is working smarter, not harder, and actually delivers real results? In this guest episode, I welcome Mark Chapman back to break down the new ChatGPT ads, explore the best ways to target, test, and refine your messaging, and uncover what truly sets your business apart in a crowded digital landscape.Listen to this new episode for actionable strategies to target better, craft standout ads, and make your marketing spend truly count.About MarkMark is the wedding industry's authority on paid advertising. His deep fascination with paid ads started way back in 2010 when he cracked the code of Google Ads for his family's wedding business. After mastering ads for himself he started helping others > and fast forward to now, his team successfully manages $30M per year in paid ads for wedding businesses across the country. When he's not studying advertising data and trends you can find Mark snowboarding, hiking and enjoying everything mother nature has to offer at his home in Mammoth Lakes, CA!Contact MarkEmail: [email protected]: (760) 647-0403Web: TheIDoSociety.comSocials: @theidosociety If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Episode SummaryIn this episode, I sit down with my friend Mark Chapman to dive deep into the brand new world of ChatGPT ads and what these mean for wedding professionals and business owners in our industry. We break down exactly how ChatGPT's advertising works, including the types of accounts that see ads, budget minimums, and how the context hints feature shapes targeting. Mark Chapman explains where ads appear within user conversations, why there’s only one ad per conversation, and how this exclusive real estate can be a real advantage compared to more crowded ad platforms.We get practical by discussing the process of creating strong context hints and why keeping them specific to your service or offer is so important, especially since ChatGPT is different from platforms that let you target age or other demographics. Mark Chapman walks through campaign structure, geographic targeting all the way down to zip codes, and how you can set specific ad runs for time-sensitive promotions like trunk shows. We also get into the creative side, including best practices for headlines, descriptions, and images given the tight character limits in ChatGPT ads.We talk cost and ROI, addressing concerns about minimum spend, click pricing, and how to judge if your investment is yielding meaningful inquiries and bookings. Mark Chapman shares early campaign results, conversion tracking, and A/B testing insights, and together we highlight the value of differentiating your offer in a way that truly stands out. Most importantly, we emphasize that success comes from consistent testing, optimization, and embracing the natural delay between advertising and seeing actual sales in the wedding space.By the end of our conversation, you’ll have a clear understanding of whether ChatGPT ads are right for your business, how to approach this evolving platform, and why being an early adopter can give you a competitive edge as more couples are using AI tools for their wedding planning journey.Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

Don't say "expensive "!Are you letting your own wallet dictate what you think your clients can spend? Do you know the difference between something being “expensive” and something delivering real value? In this episode, I challenge the way we talk about pricing and explain why “expensive” isn’t about the dollar amount but about whether the value matches the investment. Could changing your mindset around this unlock new possibilities for your business and sales?Listen to this new 7-minute episode for a fresh perspective on pricing, priorities and how to confidently ask what you’re worth.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/SummaryIn this episode, I dive into the real meaning of the word "expensive" and challenge the way we use it in the wedding business. The conversation focused on how "expensive" is not about the amount of money someone spends but about the value and return on investment they feel they receive. I explore situations where clients spend more than they expected but are thrilled with the results, explaining that in those moments, the experience wasn’t actually expensive, even if it represented a higher outlay than they anticipated. A key theme that emerged was the importance of understanding priorities. People put their money where their priorities are, and what seems like a high price to one person may not feel the same to another based on what matters most to them.The discussion explored common struggles faced by wedding professionals, especially when it comes to raising their prices. Several points were raised, including that viewing your own service as "expensive" can actually hold you back and make you hesitant to increase your rates. Selling based on your own wallet rather than focusing on your client's priorities and perceived value limits your growth. I share stories from my own experience in the industry, highlighting how overcoming my own limiting beliefs about pricing and value allowed me to confidently charge more and deliver even better results. Ultimately, the message is clear: erase the word "expensive" from your vocabulary, focus on the value created, and trust that clients who see that value will be happy with their investment.Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

No, I don't want to talk to you on the phone to get a price!How much friction is hiding in your inquiry process? Are you forcing prospects to book a call before sharing pricing info? Is requiring a phone number or too many form fields pushing potential clients away before you even get a chance to talk? In this episode I share real stories and research about where we lose people by making it too hard to start a conversation, and how simple changes can bring in more inquiries from couples who are ready to connect.Listen to this new 11-minute episode for practical questions you can ask yourself, and easy steps to make your contact process easier and win more clients.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/SummaryIn this episode, I share my personal journey with a tech company I discovered at a trade show and how their approach to sharing pricing details made me think about customer friction in the wedding industry and beyond. I was interested in their innovative app for capturing contacts but was quickly frustrated by their process. Their website’s pricing tab simply led me to a contact form that required me to schedule a call instead of giving me even a basic idea of their costs. When I reluctantly filled out the form, I was met with persistent requests for a phone meeting. I made it clear I only needed a ballpark price before deciding to talk further, but they initially insisted on a call. Only after I pushed back did I finally get a price, which turned out to be far more than I expected.This kind of unnecessary friction, where a business insists on too much information or awkward communication methods, is a surefire way to lose prospects. I discuss how requiring a phone number or even a full mailing address just to ask a question is especially off-putting to Gen Y and Gen Z couples who avoid phone calls. I walk through real examples and statistics that show the more fields your contact form requires, the fewer inquiries you will receive. I urge you to step into the shoes of your potential customers and experience your inquiry process from their perspective. Making it quick and easy to reach you with minimal required information and being transparent about pricing up front can make all the difference. By removing these barriers and being flexible with communication preferences, you will attract more qualified leads and set the tone for a better client relationship.Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

Ben Bilbrough - Getting Gen Z to the pollsHow much does your vote really count? Are you overlooking hidden ways to make a bigger impact, especially if you are Gen Z or just starting to engage in your community? In this guest episode with Ben Bilbrough, we explore how data, technology, and evolving habits reveal unseen power in our choices. What if your individual influence is greater in some places than in others? Are you making informed decisions that truly harness your potential, both in business and civic life? Discover tools and insights that help you recognize the real value of your actions and voice.Listen to this new episode for a new outlook on audience, influence, and why understanding your true impact can guide how you participate at work and in your community.About Ben: The publisher of Modern Bride's 16 regional wedding magazines before joining the then new startup The Knot.com as VP of Local Services. There he developed and implemented the innovative local advertising model that fueled The Knot's growth for years. Since then he has founded and exited Mediamax Network, iCitycerts, and Addy.co. Today he is co-founder and CEO of Action Tank, which utilizes AI and data science to help nonprofits achieve real mission impact. U26 VotePower Score - Learn how much power your vote has this year compared to the typical voter. U26.voteLinkedIn - Ben BilbroughIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you letting artificial intelligence make choices about your content without your final say? Have you published something that did not sound like your voice? In this episode, I explore how to keep your creativity and judgment in control and why your personal touch still matters most.Listen to this new 9 minute episode for practical reminders about owning your ideas and making sure every message represents you and your business.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you getting the most out of wedding shows, or are you leaving business on the table? Do you have a follow-up system ready before the show, or do you scramble afterward and lose momentum? Are you prepared not just on the day, but for what happens before and after? In this episode I share why follow-up is the real secret to wedding show success, how to engage couples with the right messaging and landing pages, and why bringing the right team matters more than just a pretty booth.Listen to this new 12-minute episode for practical tips to improve your wedding show ROI and make sure your follow-up stands out.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

Have you ever wondered what really happens when kids are invited to weddings? Are couples and guests able to enjoy the celebration or are some missing out? What does it look like to intentionally include kids so everyone has a memorable experience? In this episode, I chat with Natalia Ramos about why curating an engaging space for children is more than just putting a babysitter in the room and how understanding each child’s needs can elevate the whole event. Find out what planners, venues, and couples need to think about early on and discover practical tips for making sure both kids and adults have a great time. Listen to this new episode for strategies on including kids at events so parents can relax and everyone can enjoy the wedding day.  About Natalia:Natalia Ramos is the founder of Natt's Treehouse, a luxury wedding childcare company specializing in creating professional childcare experiences for weddings and special events. A former teacher with over 15 years of childcare experience, Natalia helps couples, planners, and families create celebrations where every generation can be fully present and enjoy the day. Based in New Jersey, she serves weddings throughout the Tri-State area and beyond.Contact Natalia:Website: www.nattstreehouse.comIG: @nattstreehouseTiktok: @weddingbabysitterSummaryIn this episode, I sit down with Natalia Ramos, founder of Nat’s Treehouse, to explore how to thoughtfully include kids at weddings. Natalia Ramos draws on her education background to create more than just a babysitting service, offering curated spaces and activities that engage children and allow parents and guests to fully enjoy the festivities. She explains the consultation process she uses to understand each family's needs, how she adapts for various ages and special needs, and why she avoids relying on screens or video games.Natalia Ramos also shares practical tips for planning, handling challenging behaviors, and creatively setting up kids’ spaces in different types of venues. Whether you are a planner, a wedding professional, or simply planning an event with kids in attendance, this episode offers actionable advice to make the day enjoyable for guests of all ages.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

What’s the last thing you did that made you uncomfortable professionally or personally? Are you stretching beyond your comfort zone or settling for what you already know? How could trying something new, even if it feels strange, help you grow your skills, confidence, or your wedding business? In this episode I share reminders and real stories of why seeking discomfort leads to satisfaction, learning, and improvement in everything from learning new languages to trying new restaurants.Listen to this new 9-minute episode for a push to get out of your comfort zone and practical encouragement to embrace the discomfort that leads to growth.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!Seating is very limited, get yours today: www.AIWorkshopTour.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com