Towards Health podcast

#10 - It's a Small World: Understanding the Whole Universe of HCP Thought Leaders

12/15/2022
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In this episode, Chris Madeiros, Director of Strategy & Solutions at H1 and Nayanica Banerjee, Senior Manager of Client Solutions & Strategy at H1 join to discuss the intersection of KOLs and DOLs while talking about research and medical affairs. 

Listen to discover: 

  • Madeiros & Banerjee's backgrounds in the industry
  • What the term digital opinion leader mean to them, how that has changed over time
  • If they believe DOLs have the same credibility as traditional KOLs
  • Looking into the future - do you think we will have congresses and printed publications of research in 10 years?

Keep an eye out for part 2 on this topic coming soon! 


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