Life Update: Creating Content You're Proud Of, Hamster Wheels, Getting Your Foundations Right, Making Time for Important Things & More!

I hate when my fave podcasters go AWOL, so here's a little update and a few things I wanted to share! I'll be back on the podcast airwaves in July - will you miss me? Send me a DM on Instagram if there is something in this episode that resonated (@steviedillon_). See you soon!Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.Social Media — invest in your performing content to get more engagementEmail Marketing — start nurturing your email listRole of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platformIn this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.Episode Shownotes:00:00 Changes in the online business industry01:22 Traditional attention channels03:10 Evaluating channel effectiveness06:39 Shifts in social engagement18:43 Revamping email strategies26:24 The Role of podcasting34:26 Conclusion and next steps    ———Recommended next episode: → Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)→ Ep 272: Pay Me Attention: How to Grow, Fast.Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

I haven't launched anything for nine months. I have been dark on social media, and I have only sporadically appeared on this podcast. So you might be wondering - Stevie, where have you been? What have you been doing and what is coming next? And if you have, you're gonna love today's podcast episode.And if you haven't, then this is the episode that you didn't even know that you wanted!Episode Shownotes:00:00 Introduction and where I've been00:52 The concept of seasons in business05:16 Rediscovering myself: music and reading07:35 The power of domino habits13:27 Balancing business and parenthood17:13 Clarifying my mission and future goals24:02 Conclusion and final thoughts———Recommended next episode: → Ep 250: I’ve Worked 5 Hours a Week Since March. Here’s How.Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Read this series on Substack: https://lifestylebusinessschool.substack.com/For your lifestyle business to really SING, there’s one final step in the four part personal brand series – to turn what you’ve conjured up so far and giving it a talkaboutable edge!Getting this right from the outset is like sprinkling magic fairy dust on your business.Having a talkaboutable edge to what you do bakes BUZZ right into the very fabric of your business, and makes people stop, sit up and pay attention when you start talking about it.It also makes everything you do to try to get attention after that point about fifty million times easier.In this episode, we walk through exactly how to do it: 00:00 Introduction to talkaboutable edge00:18 Recap of previous episodes00:50 Defining talkaboutable edge03:55 Examples of talkaboutable edge08:30 Steps to create a talkaboutable edge10:03 Developing thought leadership16:01 Creating a mission-based business17:49 Crafting a unique concept22:07 Infusing your concept into your business28:30 Conclusion and next steps ——— Recommended next episode: → Part One (Don’t Build Businesses. Build Personal Brand Projects Instead!): https://lifestylebusiness.school/276→ Part Two (Three Layers Deep: All Aboard the Niche Train): https://lifestylebusiness.school/277→ Part Three (‘You Talkin’ to ME !’ – Market Well to Sell, Sell, Sell): https://lifestylebusiness.school/278→ Part Four (Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business): https://lifestylebusiness.school/279 Links Mentioned: → Read this series on Substack: https://lifestylebusinessschool.substack.com/Want more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Welcome to Part Three of our five-part series on setting up your personal brand for success! In this episode, we dive deep into the crucial art of positioning. It's not just about finding a niche; it's about understanding the customer journey, choosing the right market and how marketing and positioning work hand in hand to make your brand irresistible.You can view Part One and Part Two of this series here,  and subscribe to the podcast to be notified when the next part is released.Ready to turn your niche into a powerhouse brand? Let's dive in!Episode Shownotes00:00 Introduction: The importance of positioning01:09 My journey: From corporate job to social media manager02:55 The turning point: Bali and beyond04:08 The biggest mistake: No niche, no market05:55 The power of positioning10:05 Understanding the customer journey14:09 Steps to effective positioning16:12 Choosing the right market21:42 Conclusion: position well to sell22:48 Next steps and further learningRecommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects!→ Part Two in the Series: Three Layers Deep: All Aboard the Niche TrainLinks Mentioned: → '‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell' - Read this article on SubstackWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

To stand out and sell — always, but especially in 2025 — you’ve gotta niche.Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how. PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!Episode Shownotes:00:00 The importance of niching01:25 Common mistakes in niching03:06 Stages of business development09:17 The need for a niche in a crowded market12:31 Three-step process to effective niching13:04 Step 1: Choosing a profitable market17:05 Step 2: Going one layer deeper18:14 Step 3: Niching by vehicle25:29 Conclusion and next steps———Recommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects!Links Mentioned: → 'Three Layers Deep! All Aboard the Niche Train' - Read this article on SubstackWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

This one is aimed squarely at you, my little ‘personal brand-based’ founder darlings — in other words, the current and aspiring content creators, consultants, coaches, freelancers, creatives and knowledge-based founders of the Internet.Over a series of five podcasts (because brevity ain’t my strong point), I’m going to break down for you everything I know about how to set a personal brand based business for big fun, big freedom and BIG money.In this episode, we're starting strong 🥃 I'm covering how to set yourself up as a personal brand based business the right way from the start to feed and fuel MULTIPLE, DISTINCT NICHES.... in a way that doesn’t bore you to tears, destroy your soul and keep you trapped in a box that feels like the online equivalent to maximum security prison for your happy, creative, multi-passionate little soul.Episode Show Notes00:00 The importance of finding your niche00:34 The cold hard truth about personal branding01:37 Projects over businesses02:24 Understanding personal brand-based businesses04:29 Personal brand-based business vs. traditional business06:30 What is a personal brand?08:00 What are business interests?10:23 Examples of personal brand projects16:52 Conclusion and next steps———Recommended next episode: → This is Part One in a series - subscribe to the podcast to get the next one the second it drops!Links Mentioned: → 'Don't Build Businesses! Build Projects!' - Read this article on SubstackWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Your offer suite is the beating heart of your business. Without it, you don’t have a business. In this episode, I will show you how to map out an offer suite with one flagship offer as the crown jewel. You'll discover why small (and might is best) and the ONLY three offers you need to hit a million dollars (plus, how to structure to reach your time and money goals. I cover: Why a simple offer suite is the key to a lifestyle business that prioritises balances; The only three offers you need, which order to create them in and the job each does; How to map a profitable offer suite. Episode Show Notes:00:00 The importance of an offer suite00:37 Creating a high-converting offer suite01:48 The case for a simple, streamlined offer suite12:26 First offer: Flagship offer16:10 Second offer: Entry offer21:33 Third offer: Anchor offer25:22 Mapping out your offer suite34:04 Conclusion and next steps———Recommended next episode: → Ep 252: How to Create an Irresistible, “Hell Yes” Online Course, Coaching or Membership Offer (Inspired by 2am Flights and Toddler Meltdowns)Links Mentioned: → Get Create and Validate for 60% off to create your first or next irresistible online course in the next 12-weeks→ 66% off Dream & Design where you can design (or re-design) a wildly aligned, time leveraged expertise-based business model that feels just right for youWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

In this week's podcast, we'll be revisiting through our Podcast Best Of series on how we make, manage and grow money in order to make work optional.Active income is never passive. Work is work.But the income from your work can be funneled into assets that CAN be passive – and that, ultimately, is the game.These days, I am passionate about sharing that message with others. Even moreso in this online business world, where we have the capacity to build high profit margin businesses.And, where a little know how on what to DO with that income is life-changing. And so, in this throwback episode, I am sharing with you the six steps for building a business that will one day allow you to make work optional and to enjoy true passive income. ———Recommended next episode: → ❤️‍🔥😍 Sexy Budgeting, Finances and PROFIT for Online Business OwnersWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Let's talk about finding alignment and balance in new motherhood, especially when your traditional business model and success no longer serves the life you want to create.In this podcast episode, I share my experience with running a business and raising 2 young kids, finding myself again and building a business that truly lights me up.This is an interview that first aired on Rachelle Saevils 'Behind the Fold' podcast, where she shares interviews breaking down the real and raw BTS of motherhood and business. We discussed: • 5:38 - My business growth, fears and preparation during and after my first pregnancy.• 12:57 - The time in between my first and second child of feeling unaligned and conflicted, that caused me to rethink my whole business model.• 20:00 - The experience and struggles of having my partner become the primary care giver while I continued working.• 23:30 - How my motherhood identity and mindset changed from one birth to the next.• 26:15 - Learning about the power of self care, slowing down and being okay with extended timelines when it comes to goals.• 34:00 - Focusing on what matters most to you, even if it means a revenue dip in your business for a season.I hope this episode encourages you to seek balance among all the areas you may be juggling in whatever that might look like for you- give yourself some grace. If you love this episode, definitely check out Rachelles podcast, Behind the Fold.———Recommended next episode: → I'll be doing a motherhood and business Q+A podcast episode soon. Have a question for it? DM me on Instagram here: @steviedillon_Links Mentioned: → Behind the Fold Podcast on Spotify→ Behind the Fold Podcast on Apple PodcastsWant more? Here’s how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/ → Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool