The Mindset Around Niching Down Your Food Blog's Focus

You’re posting recipes consistently. You’ve followed all the “right” SEO advice. You’ve got some traction, but your traffic is stuck. In this episode of The Sassy Solopreneur, Jamie explains why and what to do instead. If you’re ready for a smarter, more focused way to scale your food blog, this episode will show you where to start!Click here to book your intensive or visit https://jamiesilva.com/content-strategy-intensives. If you've been wanting to work with me 1:1, this is your sign!→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable, multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ EXPLORE COURSES & FREEBIES // Whether you’re refining your niche or optimizing your content, I’ve got resources to help you scale your food blog this year. Let's do this!→ LET'S CONNECT // Instagram • LinkedIn • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie challenges food bloggers to think beyond just blog posts and instead start seeing them as powerful business assets. She breaks down why your content is doing more than you think and how shifting your mindset can help you maximize growth and profitability. If you’ve ever felt like you’re just checking blog posts off a to-do list, this episode will motivate you to change the way you think about your blog posts.→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ EXPLORE COURSES & FREEBIES // Whether you’re refining your niche or optimizing your content, I’ve got resources to help you scale your food blog this year. Let's do this!→ LET'S CONNECT // Instagram • LinkedIn • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, we're talking about the ultimate productivity hack! Jamie breaks down how food bloggers can sync their blogging tasks with their cycle to work smarter, not harder. From low-energy days to high-energy phases, she spills the tea on maximizing productivity depending on where you are in your cycle (and if you don't have a cycle, there's another way to adapt your workflow). Tune in to learn how to make your cycle your secret business superpower!→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ EXPLORE COURSES & FREEBIES // Whether you’re refining your niche or optimizing your content, I’ve got resources to help you scale your food blog this year. Let's do this!→ LET'S CONNECT // Instagram • LinkedIn • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie shares why refreshing your food blog’s content strategy every year is key to long-term growth. What worked last year may not be what you need this year, and fine-tuning your focus can uncover major growth opportunities. Tune in to hear how a simple strategy refresh can help you build momentum and stay ahead of the curve!→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ EXPLORE COURSES & FREEBIES // Need a strategy refresh? Whether you’re refining your niche or optimizing your content, I’ve got resources to help you scale this year. Let's do this!→ LET'S CONNECT // Instagram • LinkedIn • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur Podcast, Jamie breaks down the 5 outdated blogging habits food bloggers need to unlearn in 2025 for SEO. She’s sharing what’s out—and what to do instead—to stay ahead of Google’s ever-changing algorithm. Tune in for a spicy, no-BS take on what actually works in blogging this year!→ Ready to stop overthinking SEO and start writing blog posts that rank? Learn how to write smarter, higher-ranking blog posts without relying on blog post templates or overcomplicating SEO.➡️ Click here to grab The Food Blog Writing System or visit: https://jamiesilva.com/food-blog-writing-system Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie dives into one of the most underrated yet powerful SEO strategies—internal linking. She breaks down why most food bloggers overlook it, the biggest mistakes to avoid, and how to optimize internal links for better rankings, more page views, and stronger topical authority. If your blog traffic is stuck, this is the strategy you need. Tune in now!→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie shares 4 hard-hitting lessons she wishes someone had told her before diving into entrepreneurship. From tax bills to imposter syndrome, mistakes that aren’t really failures, and how making more money changes your circle—she’s keeping it real about what it actually takes to build a successful business. If you’re an entrepreneur, a food photographer, or a creative, don't miss this episode!→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur Podcast, Jamie shares everything she’s learned from food blog redesigns over the years. From knowing when it’s the right time to invest in one to avoiding common (and costly) mistakes, she breaks down what truly matters when giving your food blog a fresh look. Thinking about having your food blog redesigned? This episode will help you make a smart, strategic decision!→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Niching down isn’t just about choosing a focus for your blog—it’s a total mindset shift. In this episode of The Sassy Solopreneur, Jamie dives into the mindset behind niching down and why so many food bloggers are afraid to do it. She explains why niching down is the very key to long-term growth. If you’ve been overthinking your niche or feel stuck, this episode will give you the clarity and confidence to take the leap.→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Feeling stuck with your food blog strategy? In this episode, Jamie shares five signs it’s time to pivot your food blog strategy, from dealing with stagnant page views to reconnecting with your passion. She dives into real-life examples, practical tips, and how to spot untapped opportunities that can help your blog grow. Perfect for bloggers looking to shake things up and find fresh inspo!→ FREE FOOD BLOG TRAFFIC AUDIT // If you're feeling stuck with your blog traffic, take 5 minutes out of your day to figure out what’s holding you back & get clear on what to focus on right now to boost visibility, scale traffic, and create a content strategy that actually works.→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.