Why You Need To Refresh Your Food Blog's Content Strategy Every Year

In this episode of The Sassy Solopreneur, Jamie breaks down the difference between niching and brand positioning through the lens of Bad Bunny’s recent residency in Puerto Rico. His bold decision to stay rooted in his culture, instead of chasing the masses, holds powerful lessons for food bloggers building their own brands.Here’s what we talk about:How Bad Bunny’s residency strategy built trust and strengthened his brandWhy appealing to everyone can actually dilute your brand and slow your growthThe difference between niching and brand positioningHow niching down can actually increase traffic, revenue, trust, and loyal readersWhy consistency and authenticity attract more growth than chasing shiny objects & trendsIf you’ve been tempted to go broad with your content, this episode will help you see why going deeper, not wider, is the real path to scaling.Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

This episode is pure chaos in the best way. From Taylor Swift’s fight for music rights to licensing tips for food photographers, our obsession with AI, and the story behind Sambot, nothing is off limits. We question Pinterest, Facebook, and TikTok, laugh at our most unfiltered ideas, and give you a behind-the-scenes look at what it’s really like when two entrepreneur besties chat every four minutes on Voxer.Links Mentioned In This Episode:→ Follow Sam on Instagram→ Get Sambot→ Join The BridgeLinks & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how Pinterest, AI, and social search all connect? In this jam-packed episode, Pinterest queen Megan Williamson breaks down what food bloggers really need to know about social search and evergreen content. We talk helpful content updates, TikTok as a search engine, evergreen visibility, what social search actually means, and how Meagan’s new AI tool helps you repurpose content without starting from scratch. Tune in now!Follow Meagan Williamson:→ Visit her website→ Repurpose with Purpose AI Assistant→ Follow on TikTok→ Follow on InstagramLinks & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

For as long as I can remember, I’ve led with a systems-first approach to running my multi–six-figure food blog. But now? I’m taking it to a whole new level with AI. In Part 3 of The AFB Experiment, I’m sharing how I’ve turned a decade of proven food blog systems into smart, scalable AI Assistants that help me work faster without losing my voice. I’m still testing everything on my own food blog, but if you’ve been craving more structure and efficiency, this episode will help you start thinking like a systems-first food blogger too. Tune in now!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Think ChatGPT is just about finding the right prompt? Think again. In Part 2 of The AFB Experiment, I’m sharing why using prompts alone wasn’t cutting it for my business—and what I did instead. If your content still sounds robotic, off-brand, or just plain wrong, this episode will help you understand why. I’ll walk you through the shift that changed everything for me and how I started using AI as a creative partner, not just a copy/paste tool. Tune in now!Links & Resources:→ The AI brand photo tool I used, plus the DIY Brand Shoot course that taught me how to use it.→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

You keep hearing that AI is ruining blogging… but what if that’s not actually the problem? Welcome to Part 1 of The AFB Experiment: AI-Powered [Human-Led] Food Blogging—a mini-series where I’m pulling back the curtain on how I use AI in my food blog business without losing my voice, my values, or my mind. In this episode, we’re talking fears around AI, the rise of fake food blogs, and the one thing too many food bloggers are forgetting when it comes to growing in 2025. Tune in now!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie’s coming in hot with the real talk food bloggers need to hear about writing blog posts in 2025. If you’re still clinging to outdated templates or stuffing every post with filler, this is your wake-up call. Hit play and find out what to stop doing and what to do instead, if you actually want blog growth this year.Mentioned In This Episode:3 Things That Might Be Holding Your Food Blog Back - Podcast episode from April 2024 that's still relevant today!The Food Blog Writing Strategy – Write smarter blog posts without relying on templates or overthinking SEO.Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

You’re posting recipes consistently. You’ve followed all the “right” SEO advice. You’ve got some traction, but your traffic is stuck. In this episode of The Sassy Solopreneur, Jamie explains why and what to do instead. If you’re ready for a smarter, more focused way to scale your food blog, this episode will show you where to start!Click here to book your intensive or visit https://jamiesilva.com/content-strategy-intensives. If you've been wanting to work with me 1:1, this is your sign!→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable, multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ EXPLORE COURSES & FREEBIES // Whether you’re refining your niche or optimizing your content, I’ve got resources to help you scale your food blog this year. Let's do this!→ LET'S CONNECT // Instagram • LinkedIn • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, Jamie challenges food bloggers to think beyond just blog posts and instead start seeing them as powerful business assets. She breaks down why your content is doing more than you think and how shifting your mindset can help you maximize growth and profitability. If you’ve ever felt like you’re just checking blog posts off a to-do list, this episode will motivate you to change the way you think about your blog posts.Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sassy Solopreneur, we're talking about the ultimate productivity hack! Jamie breaks down how food bloggers can sync their blogging tasks with their cycle to work smarter, not harder. From low-energy days to high-energy phases, she spills the tea on maximizing productivity depending on where you are in your cycle (and if you don't have a cycle, there's another way to adapt your workflow). Tune in to learn how to make your cycle your secret business superpower!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.