Apogee Strong podcast

Jorja Leavitt: From Failed Startup to Success - The Entrepreneurial Mindset of Pivoting, Problem-Solving, and Resilience

6/17/2025
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Are young people being sold an outdated dream?


What if college isn’t the golden ticket we were told it was?

What happens when a young person knows they want more—but the traditional path feels like a detour, not a destination? If you’ve ever felt like you're too ambitious for college, this episode is for you.


Today’s guest is the brilliant and bold Jorja Leavitt, a serial entrepreneur whose journey epitomizes grit, creativity, and purpose-driven disruption. She’s not just a founder; she’s a problem-solver, a marketplace pioneer, and a reverse logistics trailblazer. After building a Facebook Marketplace-like app that attracted millions before Facebook shut them down, she didn’t quit—she pivoted. That single move birthed a company that picked up and resold bulky items like mattresses and furniture, reshaping how we think about secondhand commerce.


We talk entrepreneurship, failure, perseverance, and why embracing AI, not resisting it, is the secret sauce to thriving in today's world. Jorja’s passion for helping ambitious young people find their lane outside the traditional system is infectious—and her story proves that the “safe” path isn’t always the smart one.


If you’ve ever asked yourself, “What if I could do something different?”—this is the episode that just might change your life.


Quotes:

• "If you're willing to be flexible enough and open minded enough and creative enough, there is a solution. It might not be the solution you want." - Jorja Leavitt

• "The difference between someone that's successful and unsuccessful is they just don't give up. Don't give up. It's that grit factor." - Jorja Leavitt

• "You are your best advocate. Go find the community that you want and like." - Jorja Leavitt


Key Takeaways:

Rethink the Default Path Ask yourself: Am I choosing college (or any path) because it's right—or just because it's expected? Take 10 minutes to journal what success looks like for you, not for others.

Use AI as Your Superpower, Not a Shortcut Explore how AI can enhance your work, not replace your effort. Pick one free AI tool (like ChatGPT, Notion AI, or Canva Magic Write) and use it to complete a small project this week—resume, portfolio, or even a side hustle plan.

Turn Failure into Feedback Think of one “failure” you’ve experienced. Break it down: What did it teach you? How can it guide your next move? Remember, as Jorja says: "It’s not failure—it’s just a problem you haven’t solved yet."

Take a Micro-Risk Today Apply for something outside your comfort zone: a local internship, a virtual cohort (like Praxis), or pitch a freelance project. Action > perfection.

Audit Your Environment Are you surrounded by people who fuel your ambition or hold it back? Find (or build) one community—online or in person—that shares your drive. Join a local meetup, Discord, or mastermind focused on entrepreneurship or tech.


Conclusion:

Jorja Leavitt’s journey reminds us that the path to success is rarely straight—and almost never traditional. From being shut down by Facebook to building something even greater, her story is a powerful lesson in resilience, creativity, and the courage to pivot.


Whether you're questioning college, dreaming of entrepreneurship, or just trying to figure out what’s next—know this: you don’t have to follow the old map to reach a new destination.


The tools are here. The support is out there. And the world needs more people willing to challenge the status quo and create their own lane.


So ask yourself: What’s one bold step you can take this week to move toward the life you actually want? Then go take it.


This isn’t just an episode—it’s a call to action. And your next chapter starts now.

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