Apogee Strong podcast

Cassy London: From Journalism to Music - Embracing Passion, Overcoming Doubt, and Staying Authentically You

6/30/2025
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What if the very thing you’re most passionate about is the one thing everyone tells you to walk away from?


Have you ever felt the pressure to “have it all figured out” by 18—or even 28? Or questioned whether it’s too late to chase that dream burning quietly inside you?


In this episode, we dive deep into those very questions with recording artist and creative powerhouse Cassy London. From walking away from a traditional journalism path to pursuing music full-time without any family connections in the industry, Cassy's story is raw, real, and incredibly inspiring. She opens up about the lonely moments, the doubts, the pushback—and what it truly means to choose yourself, even when it’s terrifying.


 With a voice that moves hearts and lyrics rooted in purpose, Cassy doesn’t just create music—she creates movements. A fierce advocate for authenticity and artistic integrity, Cassy shares how her faith, her upbringing, and her inner compass helped her navigate rejection, rebranding, and the emotional rollercoaster of building a career in one of the toughest industries in the world.


Whether you're 13 or 53, standing at the crossroads of comfort and calling—this conversation will challenge you, ground you, and remind you that growth is messy, but worth it.


This one’s not just for the aspiring musicians—it’s for anyone ready to embrace the unknown with courage and confidence.


Quotes:

  • "Confidence truly comes from within. There's no item, there's no look, there's no anything tangible that can make you feel confident, it truly comes from within, and that takes hard work to create." - Cassy London


  • "If you're not growing, what the heck are you doing? Growth should be celebrated." - Cassy London


  • "Trust the process. Truly, truly trust the process and remember that no bad day, bad situation, it's temporary. Things will pass." - Cassy London

Key Takeaways:

  • Re-evaluate Your Current Path: Ask yourself: Is what I’m doing now aligned with who I truly am or what I genuinely love? Assignment: Journal for 10 minutes about what you would pursue if fear, judgment, or expectations weren’t in the way.

  • Audit Your Inner Circle: Cassy emphasized the power of having people around who truly know and support you. Assignment: List your top 5 closest relationships. Do they help you grow, challenge you lovingly, or hold you back?

  • Take a Creative Risk This Week: Whether it’s writing, posting something personal, or pursuing a passion project, take one bold action that stretches your creative comfort zone. Task: Share a small piece of your creative work with someone you trust or on social media, even if it scares you.

  • Redefine Confidence as Inner Work, Not Outer Image: Remember, confidence isn’t something you wear—it’s something you build. Reflection Prompt: What’s one area where you’ve been waiting to “look ready” before acting? How can you start anyway, from the inside out?

  • Celebrate Your Growth and Give Yourself Permission to Evolve: Cassy’s journey reminds us: you’re allowed to outgrow your past identity. Assignment: Write down 3 ways you’ve changed over the past year—and give yourself credit for the transformation.

Conclusion:

Cassy London’s story is a powerful reminder that the path to purpose isn’t always clear—but it’s always worth pursuing. Whether you’re discovering who you are or rediscovering what you love, this episode encourages you to choose courage over comfort, authenticity over approval, and growth over fear.


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