
How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris Morin
How to find your ideal clients in 2025: SEO for psychologists and therapists with Chris Morin
Welcome to The Business of Psychology podcast. The first episode of this brand new season of The Business of Psychology is a recording of the free webinar that I held with Chris Morin from Moonraker. Chris is an online marketing expert with tons of experience and a particular passion for helping psychologists and therapists get found by the right clients. I chose this to be our first episode because the trends I see as most threatening to independent practice in the short term are changes to the way that search engines work. This workshop with Chris is all about the simple strategies and steps that we can take now to make sure that we are the people that get found by the people that need us, rather than the generic platforms.
Full show notes and a transcript of this episode are available at The Business of Psychology
Episode Links:
Episode 103: Why you should specialise – old gold that is still important
Episode 128: Who are you helping? Three ways to specialise your psychology or therapy practice
Links for Chris:
LinkedIn: moonraker-ai
Website: moonraker.ai
Tools mentioned by Chris:
Website Optimizer
Links for Rosie:
Substack: substack.com/@drrosie
This week’s questions:
- If you have a website how many enquiries do you get through it each month?
- If you don't have a website what stops you from creating one?
- Have you noticed a drop in referrals recently?
- If so what do you think is behind it?
Rosie on Instagram:
The highlights
- I introduce the episode 00:00
- Chris introduces the Webinar 03:13
- Chris talks about common marketing challenges that therapists face 04:09
- Chris tells us a little bit about him 07:58
- Chris talks about traffic generation: turning strangers into people that know that we exist 11:36
- Chris looks at SEO, starting with the technical aspects of a website 15:34
- Chris talks about page optimisation 17:15
- Chris talks about...
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