
KIKO Milano CEO on Global Expansion, One-Handed Lipstick & US Market Entry
EXCLUSIVE: Kiko Milano's CEO Simone Dominici reveals how customer feedback led to breakthrough one-handed lipstick innovation and shares ambitious US expansion plans.
Recorded live from the VusionGroup Podcast Studio at NRF Europe, we discover how the Italian beauty disruptor operates across 73 countries:
✅ One-handed lipstick designed for social media content creation
✅ Hybrid US expansion strategy across stores, e-commerce, Amazon, TikTok Shop, and department stores
✅ Partnership with Reliance Beauty for India market entry (Delhi stores opening October 2025)
✅ Unified commerce enabling beauty advisors to complete transactions via iPhone
✅ AI pricing 450+ new products annually across global markets
✅ Evolution from mass retailer to global beauty icon
The innovation: "You don't want to leave your iPhone to uncap your lip gloss" while recording content or during interviews.
🎯 Perfect for: Beauty industry professionals, retail expansion strategists, innovation managers, and social commerce enthusiasts.
#KikoMilano #BeautyInnovation #GlobalExpansion #UnifiedCommerce #SocialBeauty
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