How & Why Dunkin' Benelux Is Investing In & Fueling Growth With "Flavor"
EXCLUSIVE: Dunkin' Benelux's Nacho Carnes reveals how they transformed bankruptcy into rapid growth through flavor-focused strategy and data-driven personalization.
From the VusionGroup Podcast Studio at NRF Europe, Nacho shares the remarkable turnaround story with us including:
✅ How "flavor as strategy" differentiates them from competitors
✅ Dubai chocolate donuts and donut printing for personalization
✅ Individual QR code promotions based on customer engagement levels
✅ First-time Digital Out of Home and Connected TV campaigns
✅ Why incrementality beats attribution for measuring true ROI
✅ Breaking down data silos to create unified customer profiles
✅ Company ownership strategy vs. franchising for data control
The transformation: From bankruptcy to weekly growth through cultural research, technology infrastructure, and personalized customer experiences.
🎯 Perfect for: QSR operators, franchise leaders, data strategists, and anyone interested in post-crisis business transformation.
#DunkinBenelux #QSRStrategy #FlavorStrategy #DataPersonalization #RetailTransformation
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