
What does it look like to build a career around creating impact? Alex Lopez spent 23 years at Nike in senior and executive leadership roles where he contributed to some of the brand’s most iconic campaigns, including the Jordan Brand and Dream Crazy. All while growing the business significantly at every stop along the way. He then went on to become President and Global Chief Creative Officer at McCann World Group, one of the world's largest marketing and creative services networks.
Today he advises companies of all sizes on brand positioning, storytelling, and how to connect meaningfully with consumers.
Monica sits down with Alex to talk about the journey that took him from East LA to the Nike campus to the C-suite, what he learned about leadership from working alongside world-class athletes, and why the most important career move he ever made was the one that looked the least obvious.
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