Mode To Joy podcast

Ep. 12: Legacy Builders

10/26/2026
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What does it take to build a legacy business? John B. Cruz, President and CEO of Cruz Companies, and his son Justin Cruz, COO, are the second and third generation of one of the largest Black-owned construction, real estate development and property management firms in the United States. Their story starts with founder John Bertie Cruz, a carpenter of Cape Verdean descent who started a business in 1948 Boston out of necessity, and why that decision changed the trajectory of a family and ultimately of a community.

Monica sits down with John and Justin to talk about their journey, what it means to work alongside family, why lasting success in construction comes in generations not quarters, and what it means to be committed to building something that uplifts others. It’s an inspiring conversation about perseverance, purpose-driven business, and what it looks like to build something not just for yourself, but for the people who come after you.

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