Throwing Things On Your Website and Praying WILL NOT Yield Results with Ayat Shukairy

Podcast Episode 197 of the Make Each Click Count Podcast Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform. Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throughout this episode, he shares invaluable insights on evolving strategies for success on Amazon, highlights the importance of differentiating products, and emphasizes the integrative role of AI in managing and optimizing Amazon PPC campaigns effectively. Join Andy and Kusha as they dive deep into the world of e-commerce with an expert who is at the forefront of leveraging technology to boost sales and manage costs on one of the world’s most competitive platforms. Whether you're just starting out or looking to refine your Amazon strategy, this episode is packed with practical advice to help you stay ahead in the game.Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 196 of the Make Each Click Count Podcast Jon Gillham, the innovative mind behind Originality AI. In this timely conversation, they explore the inception of Originality AI, the challenges it addresses within the content marketing sphere, and the pervasive influence of generative AI across the web. Jon unveils the technological wizardry that powers their AI detection system, the ethical concerns of AI-generated content, and how Originality AI is staying ahead in the cat-and-mouse game of AI content identification. Stay tuned to learn why content authenticity is crucial for maintaining your audience's trust and how Originality AI is leading the charge in safeguarding content integrity online.Learn more:WebsiteLinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 195 of the Make Each Click Count Podcast features Kaleb Ufton, the co-founder of eCommerce Wizards.Kaleb, with his eclectic background in hypnosis, programming, and digital marketing, shares his insights on concentrating on cost per acquisition, average order value, and lifetime value—key factors in customer retention and acquisition metrics. Join Andy and Kaleb as they uncover quick wins to improve average order value and lifetime customer value and discuss the importance of building a trust-centered website. Plus, Kaleb gives us his take on where e-commerce is heading in the next 12-18 months and shares the books that shaped his journey as an entrepreneur. Stay tuned as Kaleb explores his unique approach to business and learns more about how his mastermind group is striving to create 1,000 e-commerce millionaires. Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 194 of the Make Each Click Count Podcast features Steven Weigler, the Founding Attorney at EmergeCounsel.Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on platforms like Amazon and Walmart, and shares his perspective on the legal nuances of selling and acquiring businesses.With a fascinating look into the world of building relationships with entrepreneurs, Steven not only shares his passion for helping businesses flourish but also provides invaluable advice on preventative legal strategies. From discussing how to navigate the choppy waters of Chinese infringement to tackling counterfeiters on various e-commerce platforms, our discussion will leave you equipped to safeguard your business's valuable IP assets.Steven's dedication to the entrepreneurial community is tangible, as he offers not only a treasure trove of knowledge but also free initial consultations accessible through his platform, emergecounsel.com. So, prepare to dive deep into the legal intricacies of e-commerce and discover how to make each click not only count but also legally secure. Stay tuned and remember to leave a review and connect with Steven and the Emerge Council to bolster your e-commerce venture.Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp.Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leveraging trust factors, and the delicate art of customer interviews."Ayat shares a treasure trove of insights, from the ten heuristics for enhancing user experience by the Nielsen group, navigating common landing page blunders, the significance of choosing the right e-commerce platform, to the concept of 'return on change' when measuring the ROI from optimization efforts.Plus, she highlights the vital role of technology, including A/B testing software and AI in content creation, and how targeted strategies can yield transformative outcomes for your business. All this, along with a glimpse into the services offered by Invest and success stories that exemplify the paramount impact of strategic optimization.Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra, Fractional CFO at Eightx. Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize their cash flow. Matt provides real-life examples of how his team has helped companies overcome financial challenges and offers practical advice on when to seek financial expertise. Listeners will also learn about an exclusive community that Matt is launching and will have access to a special offer. Tune in for valuable tips and expert advice on growing your e-commerce business and ensuring that every click counts.Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands.In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navigate the strict waters of SMS privacy laws and how to maximize its distinct high open rates without overwhelming your customers.As they explore best practices in email and SMS, Ben breaks down segmentation strategies that distinguish between prospects, existing customers, and valued VIPs and warns against the pitfalls of over-segmentation, even during busy periods like Black Friday.Tune in as Ben shares success stories, practical tools for enhancing deliverability and engagement, and Noble's ambitious guarantee to make clients a dollar per subscriber in record time—or work for free until they do.So whether you’re a beauty, fashion, health, or wellness e-commerce brand or just keen on growing your online presence wisely, this episode is packed with insights to help you make each click count. Don't miss Ben's insider tips on list growth and the fine balance between proactive marketing and user privacy.Let's get set to learn, adapt, and grow with Ben Billups. Here we go!Learn more:LinkedInWebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping. Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Make Each Click Count University. The conversation also touches on Jeff's experience with social media advertising, including the rising platform TikTok, and his success with Google and Bing advertising. Tune in to discover valuable tips for setting up successful campaigns and understanding the evolving landscape of digital marketing.Learn more:Google Performance Max - Shopping Ads OnlyABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more.In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everything an e-commerce company needs to know to protect their products and brands, from the frontlines of their online platforms to the global marketplace.Dan shares invaluable insights on combating copyright and trademark infringement, offering actionable advice for companies facing the nightmare of having their products illegally replicated and undersold. Andy and Dan also discuss practical methods, such as the use of hologram stickers for product authentication and leveraging tools like domain dispute procedures.For inventors and entrepreneurs safeguarding their creations, Dan stresses the importance of robust NDAs and gives a breakdown of why careful review of these agreements is a must.By the end of this episode, we want you to walk away with the knowledge to persist, seek help, and learn from mistakes on your entrepreneurial journey. So, buckle up for an enlightening episode packed with tips and tales that could very well shape the future security of your online business.Episode Action Items: To find more information about Dan:LinkedInhttp://CanIPatentIt.com http://SafeguardYourIP.comwww.calendly.com/canipatentit FacebookABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and...

Podcast Episode 188 of the Make Each Click Count Podcast features Josh Bachynski, SEO AGI and CEO of SEO Copilot, to unravel the complexities of modern search optimization.Josh is here to shed light on how cutting-edge AI systems, like Transformer-based models GPT and Bert, are revolutionizing the way content is analyzed and ranked. He's going to correct some common misconceptions by clarifying that large updates to your website won't necessarily raise red flags with Google and how quickly we can expect to see the fruits of our SEO labor.In a world where inbound links are under the vigilant watch of Google's spam patrol, Josh advises against the risky business of buying links and, instead, points us towards creating authoritative content that reverberates with Google's AI. For SEO newcomers, he emphasizes the potency of following on-page signals and delivering truly helpful content without breaking the bank.But that's just the tip of the iceberg. Josh will delve into the world of SEO Copilot, his AI-powered tool, illustrating how it can create out-of-the-box quality content, fine-tuned to satisfy Google's EAT criteria. Plus, he offers a peek into his masterclass aimed at catapulting SEO beginners to new heights.Throughout this episode, Josh affirms that investing in a solid SEO strategy is non-negotiable for online success. With an unflinching look at the future of AI in SEO and an exclusive 14-day trial offer for SEO Co-Pilot, we're set to unlock the secrets of leveraging smart AI for smart SEO gains.Episode Action Items: To find more information about Josh:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.