Leaders: If the Market Changes and Your Agents Don’t, Production Will Drop | LeadUp 2026

In Part 2 of this powerful keynote from the 2025 Live Unreal Retreat in Traverse City, world-renowned speaker and former sports agent Molly Fletcher builds on the foundation from Part 1 and dives deeper into the mindset and habits required to sustain peak performance. Often called the “female Jerry Maguire” by CNN and ESPN, Molly Fletcher has represented elite names like Tom Izzo, Doc Rivers, and Erin Andrews—and in this continuation, she brings even more high-performance strategies to real estate professionals ready to level up. Recorded live at the Live Unreal Retreat 2025, hosted by Jeff Glover in Traverse City, Michigan, this episode shifts from her early journey into actionable principles you can apply immediately in your business and life. The Live Unreal Retreat is one of the nation’s premier listing-focused real estate conferences, attracting over 1,000 top-producing agents each year. Held at the Grand Traverse Resort and Spa, the event blends high-level training with networking and unforgettable experiences—from advanced strategy sessions to one-of-a-kind moments like sunset cruises and beach bonfires. If you’re ready to take the next step beyond mindset and into execution, this episode will push you to operate at a higher level and turn ambition into results.

In Part 1 of this powerful keynote from the 2025 Live Unreal Retreat in Traverse City, world-renowned speaker and former sports agent Molly Fletcher shares the mindset strategies that helped her rise to the top of one of the most competitive industries in the world. Often called the “female Jerry Maguire” by CNN and ESPN, Molly Fletcher has represented elite names like Tom Izzo, Doc Rivers, and Erin Andrews—and in this session, she brings those same high-performance insights to real estate professionals looking to elevate their business. Recorded live at the Live Unreal Retreat 2025, hosted by Jeff Glover in Traverse City, Michigan, this episode dives into Molly’s early life growing up in Lansing, her introduction to legendary motivator Zig Ziglar, and the defining moment when she met him at just 20 years old. Molly unpacks how to: Tap into your inner drive and competitive edge Reframe obstacles as opportunities for growth Use curiosity as a catalyst for success Build a resilient, winning mindset in business and life The Live Unreal Retreat is one of the nation’s premier listing-focused real estate conferences, attracting over 1,000 top-producing agents each year. Held at the Grand Traverse Resort and Spa, the event blends high-level training with networking and unique experiences—from strategy sessions on lead generation and AI tools to unforgettable moments like sunset cruises and beach bonfires. Whether you're a real estate agent, entrepreneur, or someone looking for motivation to break through barriers, this episode will challenge you to think bigger, act bolder, and pursue “unreal” levels of success.

The market is changing, and if your agents don’t change with it, their production will drop. In this short clip, Jeff Glover explains why broker/owners and team leaders need to rethink how they recruit producers and get agents into production faster in today’s market. If you want to increase units, volume, and profitability as conditions shift, join us at LeadUp, April 1–3 at the Diplomat Beach Resort in Hollywood, Florida. See the full agenda and reserve your seat at: gloveru.com/leadup

In this episode, Kathy Schweitzer, CEO of Glover U, shares her proven recruiting strategies from a live presentation at the LeadUp 2025 Fall Event in Austin, Texas. Speaking to a room full of team leaders, brokers, and brokerage owners, Kathy breaks down the exact techniques she uses to connect with top-producing real estate agents, build authentic relationships, and recruit high performers into your organization. If you're looking to scale your real estate team, attract talent, and stand out in a competitive market, this episode is packed with practical insights you can implement right away. For more leadership-only content like this, join us at LeadUp this April 1–3 at the Diplomat Beach Resort in Hollywood Florida.   Register now at Gloveru.com/leadup    

Most people think they have a time management problem. In this quick clip, Jeff Glover explains why that’s usually not the real issue. Your schedule should be built around your goals and your purpose—not someone else’s routine. When you get clear on what you want and why you want it, your schedule naturally starts to align. If you want to go deeper on leadership, growth, and building a high-performing real estate organization, join us at LeadUp, April 1–3 in Hollywood, Florida. Learn more and reserve your seat at: gloveru.com/leadup

Join Jeff Glover live from the 2025 Live Unreal Retreat in Traverse City, Michigan, for an in-depth interview with top-producing Realtor and Glover U Coach Justin Ford. A Detroit-based agent with 20 years in the real estate industry—and 12 years actively selling—Justin breaks down exactly how he built his production, scaled his mindset, and set himself up for his best year ever. In 2024, Justin closed 56 units at $18M in volume. As of June 2025, he has already sold 44 units for $15M and is laser-focused on hitting his goal of 100 units and $35M by year’s end. In this episode, Justin reveals the strategies, habits, and systems that are helping him outperform his previous years and what he’s doing differently to win in today’s shifting market. You’ll hear Justin share: How he got started working with Jeff Glover and the turning point that changed his business trajectory Why 2025 is on track to be his best volume year yet—and the exact plan he’s executing to make it happen His daily routine for listing more expireds, generating consistent leads, and maintaining high accountability A breakdown of his typical day, from morning mindset to lead gen to follow-up Why Glover U’s Prospecting Bootcamp can transform any agent’s production The #1 thing holding most agents back from achieving their goals—and how to overcome it Whether you're a brand-new Realtor or a seasoned agent looking to scale, this conversation is packed with high-level real estate insights, practical scripts, and real-world performance strategies you can implement immediately.    

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Cleveland, Ohio Realtor® Kelsey Wozniak at the 2025 Live Unreal Retreat in Traverse City. With over a decade in real estate, Kelsey has built a thriving business defined by focus, systems, and resilience. In 2024, Kelsey sold 42 homes for $12.8 million in volume, and by mid-2025, she had already closed 24 units for $7.7 million, on track to hit her ambitious goal of 65 units and $20 million for the year. In this interview, Kelsey opens up about: 🔥 Overcoming burnout and rebuilding her mindset for long-term success 🧠 What it really means to go all in on the P.L.A.C.S. Method and how she applies it daily 🏡 Her open house strategy that consistently generates listings and buyer leads 💪 The biggest shift that leveled up her production—leveraging a showing agent 🚀 How Glover U coaching helped her scale her business while regaining balance If you’re a real estate agent looking to reignite your passion, master the fundamentals, and implement proven systems to grow, this episode is a must-listen. Listen now to learn how Kelsey transformed her business and what it truly takes to go “all in” on your goals.

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Traverse City-based real estate agent and team leader, Eric Levanduski, recorded live at the 2025 Live Unreal Retreat in Traverse City. With 8 years in the industry, Eric has grown from an individual top producer into one of the most respected team leaders in Traverse City. In 2024, he personally sold 28 units for $8 million, while his team closed 243 units for $112 million. By June 2025, Eric had already sold 14 units for $6.5 million, and his team reached 159 units for $85 million—well on their way to their 2025 goal of 325 units for $200 million. In this conversation, Eric shares what keeps him coming back to Glover U year after year, and how the Live Unreal System has helped him create a business built on accountability, strong culture, and consistent production. 🔑 What You’ll Hear in This Episode: 🏁 Eric’s first expired listing experience — and the lessons that changed his approach forever 📞 His proven strategies for converting expireds and FSBOs that his team uses to dominate listings ⚙️ How he’s implementing the Glover U systems within his team for accountability and growth 🚀 Eric’s top lead sources outside of expireds — and how he maximizes every opportunity 🎯 The most important elements of running successful real estate events that attract clients 🏡 How he leverages listings to create momentum and consistent pipeline flow 💬 What it takes to build and maintain a winning team culture 📈 Why accountability is the backbone of his $200M vision Whether you’re a solo agent looking to level up your listings, or a team leader building structure and culture, this episode is packed with actionable insights you can implement immediately to take your real estate business to the next level.

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Akron, Ohio real estate agent Luke O’Neill at the 2025 Live Unreal Retreat in Traverse City, Michigan. With 10 years in the business, Luke is on track for his biggest year yet—after selling 135 homes for $35 million in 2024, he’s already closed 72 units for $17.5 million by mid-2025, with a goal of 150 units and $40 million in volume. Luke opens up about what’s driving his record-breaking year, including: 🔑 His top sources of business and how he maximizes each one 🧠 Conversion strategies that set him apart from competitors 💬 His powerful approach to follow-up and buyer consultations 💡 How he gets buyers to say yes to a consultation (and why it matters) ❤️ The ways he’s adding value to his database and leveraging tools like Fellow to stay connected 🚀 How Glover U has shaped his growth, mindset, and results Whether you’re a solo agent, team leader, or aspiring top producer, this episode is packed with actionable strategies and inspiration to help you make your next year your best one yet. 👉 Tune in to learn how Luke O’Neill is raising the bar and building a scalable, relationship-driven business in 2025.

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Nashville real estate agent Ralph Pearson at the 2025 Live Unreal Retreat in Traverse City, Michigan. Ralph has been in the business for eight years and has built a thriving career rooted in relationships, referrals, and relentless consistency. In 2024, Ralph closed 75 units for $33 million in volume, and by mid-2025 he was already at 44 units and $20 million—well on his way to his goal of 90 units for $41 million this year. Ralph opens up about his emotional journey into real estate, the challenges he faced while supporting his wife and family, and how joining Glover U transformed not only his business but his mindset. Jeff and Ralph dive deep into: ✅ The specific sources of business fueling Ralph’s production ✅ How he gets client reviews that attract new leads ✅ What he does differently to earn agent-to-agent referrals ✅ The systems he uses to build long-term relationships with other agents ✅ His social media focus for the rest of 2025 ✅ And Ralph’s #1 piece of advice for agents attending their first Glover U event Whether you’re a new agent looking to build momentum or a seasoned pro ready to elevate your systems, Ralph’s story and strategies will inspire you to take your business to the next level.