$55M in Sales: How Realtor Kate Carlton Uses Social Media to Build Her Business | Glover U

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Kate Carlton, a top-producing real estate agent from Raleigh-Durham, North Carolina, at the 2025 Live Unreal Retreat in Traverse City, Michigan. With over 10 years in the business, Kate has consistently grown her production year over year. In 2024, she sold 94 homes for $47 million in volume, and by June of 2025, she had already closed 45 homes at $25 million, putting her well on track toward her goal of 110 units for $55 million in 2025. Kate shares why 2025 is shaping up to be her best year ever and reveals exactly how she’s using social media to grow her real estate business. She breaks down her must-dos for social media, her unique approach to storytelling, and how she gets clients to not only follow her online but also become part of her database and community. You’ll hear how Kate turns her database into a thriving source of repeat and referral business, the strategies she uses to stand out, and how she’s built a loyal community that fuels her growth. She also opens up about the role Glover U has played in her success and the specific value she’s gained from attending the Retreat. If you’re a real estate professional looking to leverage social media, build a stronger database, and create deeper client relationships, this interview is packed with actionable takeaways you won’t want to miss.

Join Jeff Glover live from the 2025 Live Unreal Retreat in Traverse City as he sits down with Detroit real estate agent Ryan Maceri for an inspiring and tactical conversation. With 10 years in the business, Ryan has built a reputation for consistency, strong client relationships, and a relentless drive to succeed. In 2024, Ryan sold 79 units for $19 million in volume, and by June 2025 he’s already at 38 units for $9.2 million with a goal of 90 units and $22 million in volume for the year. In this interview, Ryan reveals what he’s doing differently to make 2025 his best year ever. You’ll hear: How Ryan consistently converts Realtor.com leads into closed deals The systems he uses to drive repeat and referral business from his database The unique client events and VIP boxes that keep him top-of-mind with past clients His personal journey of being diagnosed with cancer in 2020, the struggles he faced, and how he overcame them The biggest takeaways from 1-on-1 coaching with Glover U and how it’s helped him scale his business How he’s gained back valuable time with his family while continuing to grow his production If you’re a real estate agent looking for proven strategies to grow your business, increase database referrals, and stay consistent even through life’s toughest challenges, this episode is packed with actionable insights you won’t want to miss.   Download the Glover U app: https://tinyurl.com/GloverUapp Follow Glover U: • Facebook: https://www.facebook.com/GloverU • Instagram: https://www.instagram.com/gloverucoaching/ • LinkedIn: https://www.linkedin.com/company/glover-u • Website: https://www.gloveru.com • Inner Circle (free weekly content): https://www.facebook.com/groups/gloveruinnercircle/

In this episode of the Live Unreal Podcast, Jeff Glover sits down with powerhouse agent Erin Ward from Norfolk, VA at the June 2025 Live Unreal Retreat in Traverse City. Erin has been in real estate for 9 years and is on track for her best year ever—after closing 161 units for $71 million in 2024, she’s already at 77 units for $35 million halfway through 2025, with a goal of 185 units and $90 million in volume. Erin shares the exact shifts that helped her transform from running a personality-driven business to building a true sales-based business. She dives into the role skills training played for her and her team, how she improved her own sales skills, and why consistent training has been the foundation of their success. You’ll also hear how Erin leverages her contacts and database to fuel growth, the strategies behind her steady stream of agent-to-agent referrals, and the powerful ways she’s giving back to her community and industry. Plus, Erin reveals the #1 thing she’s applying from Glover U and 1-on-1 coaching that’s helping her reach new levels in her business. If you want to learn how to build a high-production real estate business, generate more referrals, and scale with proven systems, this interview with Erin Ward is a must-listen.   Download the Glover U app: https://tinyurl.com/GloverUapp Follow Glover U: • Facebook: https://www.facebook.com/GloverU • Instagram: https://www.instagram.com/gloverucoaching/ • LinkedIn: https://www.linkedin.com/company/glover-u • Website: https://www.gloveru.com • Inner Circle (free weekly content): https://www.facebook.com/groups/gloveruinnercircle/

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Mimi Hsu, Director of Operations at High Performance Real Estate Advisors in Charlotte, NC, recorded live from the June 2025 Live Unreal Retreat in Traverse City, Michigan. With over 12 years of real estate experience, Mimi has played a key role in driving her team’s success. In 2024, High Performance Real Estate Advisors closed 178 units for $65 million in volume. By mid-2025, they had already sold 106 units for $44 million, with a team goal of 190 units and $75 million in volume for the year. In this interview, Mimi shares exactly how their team continues to win in a shifting and slow real estate market. She dives into: Sources of business that are producing consistent results How they leverage client reviews to generate leads and their exact process for encouraging reviews Strategies for converting expired listings and FSBOs The two things that set their team apart from the competition Challenges on the operations side and what a typical day looks like running a high-performing team How Glover U coaching has helped her leadership and overall team growth Whether you’re a real estate agent, operations leader, or team owner, you’ll walk away with practical strategies to grow your business, attract more clients, and stay competitive in today’s market.   Download the Glover U app: https://tinyurl.com/GloverUapp Follow Glover U: • Facebook: https://www.facebook.com/GloverU • Instagram: https://www.instagram.com/gloverucoaching/ • LinkedIn: https://www.linkedin.com/company/glover-u • Website: https://www.gloveru.com • Inner Circle (free weekly content): https://www.facebook.com/groups/gloveruinnercircle/

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Michigan real estate agent and independent brokerage owner Nate Paulus from Niles, MI. With 7 years in the business, Nate has proven himself as both a successful broker and a top-producing agent. In 2024, Nate personally sold 49 units for $17M in volume, and by June of 2025, he’s already closed 20 units at $6M, with a goal of 55 units and $20M in 2025. Nate shares how he balances the challenges of running a brokerage while still consistently producing 50+ personal units a year. He breaks down his database strategy and reveals the biggest factor driving referral business from his sphere. You’ll also learn his proven system for hosting client events that generate long-term loyalty and new business opportunities. Jeff and Nate also dive into how Nate successfully broke into a higher price point, how he leverages listings to generate more listings, and the number one takeaway he’s gained from working with Glover U. If you’re an independent broker or agent looking to scale your business, maximize your database, and build a system that generates consistent referrals, this episode is packed with actionable strategies you can implement today. Download the Glover U app: https://tinyurl.com/GloverUapp Follow Glover U: • Facebook: https://www.facebook.com/GloverU • Instagram: https://www.instagram.com/gloverucoaching/ • LinkedIn: https://www.linkedin.com/company/glover-u • Website: https://www.gloveru.com • Inner Circle (free weekly content): https://www.facebook.com/groups/gloveruinnercircle/

In this episode of the Live Unreal Podcast, Jeff Glover sits down with Orlando, FL real estate agent Nikki Ansons at the Glover U Live Unreal Retreat in Traverse City, MI. With 8 years in the business, Nikki is proving that even in a challenging Florida market, big goals are still achievable. In 2024, Nikki closed 50 units for $20.2M in volume. By June 2025, she had already sold 30 units totaling $12.2M—well on her way to her goal of 60 units and $25M for the year. In this insightful conversation, Nikki shares: Her top sources of business and how she keeps her pipeline full. How reframing her mindset on open houses led to better results. The power of hybrid farming—and the exact strategies she’s using to dominate her market. Why she knows her numbers inside and out, and what she tracks on her cumulative board. How she’s perfecting her craft to make 2025 her best year yet. Whether you’re a new agent or a seasoned pro, you’ll walk away with actionable ideas to thrive—no matter what the market throws your way.   Download the Glover U app: https://tinyurl.com/GloverUapp Follow Glover U: • Facebook: https://www.facebook.com/GloverU • Instagram: https://www.instagram.com/gloverucoaching/ • LinkedIn: https://www.linkedin.com/company/glover-u • Website: https://www.gloveru.com • Inner Circle (free weekly content): https://www.facebook.com/groups/gloveruinnercircle/

Ready to boost your income fast? Join coaches Matt Marsoupian and Lee Rosa for a free webinar where you’ll learn exactly how to focus on what matters most, tap into the opportunities already in your database, and handle objections with confidence so you can start getting paid in just 90 days. What to Expect: Execute What Matters, When It Matters: Use our Pathway to Payday tool to lock in your daily focus on the highest-dollar-producing activities—no more guesswork, no more wasted time. Mine the Gold You Already Own: Stop chasing cold leads and start converting the warm ones. Follow our database ROI plan to pull hidden listings and referrals straight from your existing relationships. Crush Objections Without Flinching: Master the Glover U objection-handling framework that turns “Let me think about it” into “Let’s set the appointment.”   Learn more about Jeff Glover, the #1 producing real estate coach in North America, and Glover U at gloveru.com.

Join Jeff from the 2025 Live Unreal Retreat in Traverse City for a powerful, real-time demonstration on Pricing and Price Reductions—one of the most critical (and commonly resisted) conversations in today’s real estate market. In this episode, Jeff teams up with two top Glover U Coaches for a live mock pricing call, walking step-by-step through real-world seller objections and resistance to price conversations. You’ll hear actual scripts, seller pushbacks, and how to overcome them using proven Glover U pricing strategies. Whether you’re a new agent or a seasoned professional, this deep dive into pricing psychology, seller behavior, and objection handling is packed with actionable takeaways. Plus, Jeff wraps up the session with his top-performing dialogs that agents can start using immediately to win trust and drive results.

In this inspiring interview, Glover U Head Coach Kate Simon sits down with Jay Menger, a Southern Wisconsin-based real estate agent and Army veteran who made the bold leap from dual-career cop to full-time real estate professional. 💥 In just under three years, Jay went from selling 6 homes and $2.7M in volume to being on pace for 50+ units in 2025—tripling his income and completely transforming his life and business through Glover U coaching. 🔑 Inside this interview, you'll learn: - How Jay transitioned from law enforcement to full-time real estate - The three pillars of his business that accelerated growth - Why expireds, FSBOs, and land deals are his top sources - How his military and police background gave him a discipline edge - The mindset shifts that took him from surviving to thriving - How Glover U helped him design a life worth living—with more income, more freedom, and more family time 🧠 Whether you’re new to real estate, working a dual career, or stuck in neutral, Jay’s story proves that with the right coaching, structure, and grit—you can achieve massive success.

In this powerful episode from the Live Unreal Summit in Phoenix, Jeff Glover sits down with top-producing Daytona Beach realtor Amanda Rupp, who shares how her team skyrocketed from 180 closings in 2023 to 281 units in 2024—after implementing the Glover U system. Now aiming for 400 closings in 2025, Amanda reveals the key shifts that drove her massive growth. Tune in to hear how Amanda built a listing-first real estate business, leverages social media for lead generation, and uses a mastermind model to grow and train her team. She breaks down her database strategy, her team’s training calendar, and the specific Glover U tools that helped fuel her results. Whether you're a solo agent or building a team, Amanda’s journey offers a blueprint for scaling sustainably and strategically.   Download the Glover U app: https://tinyurl.com/GloverUapp Follow Glover U: • Facebook: https://www.facebook.com/GloverU • Instagram: https://www.instagram.com/gloverucoaching/ • LinkedIn: https://www.linkedin.com/company/glover-u • Website: https://www.gloveru.com • Inner Circle (free weekly content): https://www.facebook.com/groups/gloveruinnercircle/