Creative Alchemy podcast

The Healing Properties of Exposing Cult Secrets with Esther Friedman

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Secrets are toxic and damaging. If you’ve been in a cult you know this and you may also know how secrets can be used to control us when we’re in a high demand situation.

When today’s guest Esther Friedman left the cult she belonged to she took a very firm stance against secrets and I loved talking to her about this during our interview. I related to so much of what she had to say and since we spoke I’ve been reflecting on the destructive power of secrets.

In the introduction I talk about this conversation with Esther has had me reflecting on secrets and how cults use them. I was thinking about the concentric circles of secrets in the cult I belonged to. As a tactic for control and manipulation the cult leader I followed would keep secrets from the group and/or would let certain people know certain secrets and others in the group would be aware of this and know that they weren’t high enough in the group hierarchy to know those secrets.

In the sociological and psychological study of cults this is often called ‘information control’. Robert J. Lifton calls it ‘millieu control’. Steven Hassan talks about how cults teach different levels of information to different members of a group. Margaret Singer talks about how controlling information and keeping members unable to fully evaluate what is happening is central to coercive persuasion.

So, secrets are a valuable tool to the cult leader. I experienced that and so did Esther. If you’ve been in a cult I think you’ll enjoy hearing about how Esther used creative expression to work through her feelings and process her anger after leaving ‘The School’.

I also reflect on the unexpected pleasure this podcast has brought me because it allows me to connect with other cult survivors. Interviewing my guests and talking about our shared experiences is healing something in me, and that’s not something I’d planned for with this show, but it’s a very welcome part of my experience.

Esther Friedman is a licensed mental health counselor (LMHC), expressive art therapist, songwriter, recording artist, performer, and author of The Gentle Souls Revolution. This book depicts her 5-year misadventure in a “secret mystery school” that taught her how cults exploit human nature. She embraced her anger, formed a personal policy of No More Secrets, posted a blog, and started protecting her time and energy fiercely.

A funny thing happened: as she exposed cult secrets and reclaimed her voice, her heart calmed and her mind cleared. She took the narrative back, and her truth contradicted the group’s claimed ideology. Esther discovered that what was good for her was also good for the people that she loves. That’s the basis and therapy model for her clinical practice, The Gentle Souls Revolution.

Learn more about Ester Friedman at GentleSoulsRevolution.com

This episode of Creative Alchemy is supported by the audiobook version of my award-winning, Amazon best-selling memoir, Cult, A Love Story.

Readers call the book ‘compelling’ ‘gritty’ ‘intimate’ and ‘not boring’ – which is what an author loves to hear. I narrated the audiobook and if you have a Spotify premium subscription you can listen to the audiobook for free as part of that subscription at alexandraamor.com/spotify.

You can listen above, on your favorite podcast app, or watch on YouTube. Notes, links, resources and a full transcript are below.

Show Notes

  • On being deliberately groomed and recruited into a secret cult
  • Leaving the group five years later and realizing how much secrecy was involved
  • The difference between secrecy and privacy
  • The cognitive load that secrets create
  • Reclaiming ownership of personal time
  • How expressing our feelings in writing can help us find our voice again
  • Only understanding what we’ve gone through when we write it down
  • How high-demand groups deliberately create confusion
  • And how reverse engineering this confusion is healing
  • Reclaiming our identity in the cult recovery process
  • Knowing when to take a break from a writing project for self-care

Resources Mentioned in this Episode

  • Esther’s book The Gentle Souls Revolution
  • Dan Shaw’s book Traumatic Narcissism
  • Martha Beck’s book Leaving the Saints

Transcript of the interview with Esther Friedman

Alexandra: Esther Friedman, welcome to Creative Alchemy.

Esther: Thank you, Alexandra, for having me.

Alexandra: You’re so welcome.

Please tell us a little bit about your background and also about the cult that you were involved in.

Esther: Well, maybe we’ll start with the cult. Because that led to the background, I guess. Although I had a master’s degree as an expressive arts therapist before the cult, but the cult is what led me to what I’m doing today.

So the cult is something that you probably have not heard of because it’s very, very secretive. When I was in it, it was simply called School. It has also been called Odyssey Study Group. Back in the 60s and 70s, it was called the Theater of All Possibilities. But it was this very hush hush mom and pop. I sometimes jokingly call it cult light, but I think I just didn’t experience cult dark.

It was philosophical, although it borrowed from the Bible, but I shouldn’t say borrowed. It stole from the Bible and New Age Oprah Winfrey type things, but really the main thing was a teaching called the Fourth Way, which started in the early 1900s with this George Ivanovich Gurdjieff that was kind of the main philosophical I guess underpinnings.

Except that they never mentioned the Fourth Way or the man, they just trotted out the ideas. So I think I’m just giving you an example of how secretive the information was, the lack of transparency. But it was also the kind of thing where when you stumbled into this group and their recruitment process was-I’ll get-I’ll get into that if you want me to.

It was very, very deceptive. That what you learn is like this is a secret, esoteric mystery school, and we considered ourselves to be the invisible world. It wasn’t like a living group, right? But we weren’t supposed to talk about it outside the group, which of course is a red flag-a screaming siren, right? So is that enough information about?

Alexandra: How did you get involved, and what drew you to it?

Esther: I like to say I wasn’t adulting well at that time in my life. I don’t know if you’re aware of Dan Shaw? He wrote the book Traumatic Narcissism. He’s a therapist in New York. He’s also a fellow survivor, but he has a formula that just fit my experience perfectly. It’s bad luck plus timing.

Things weren’t going well in my life. Like nothing was going well I was just at the tail end of a relationship. It was clear we were going to break up. I felt really lost with my career. I just felt like this adulting thing is just beyond me. I can’t figure it out. I feel like I don’t belong in the planet.

So I’m feeling sorry for myself in line at Whole Foods, and a woman struck up a conversation with me. This is how the recruitment works for this school. It’s somebody just strikes up a conversation with you, and then foments.

I use the word foment because it’s not nurturing; it fosters a friendship. So I spent a good couple of months with this woman, Lisa, calling me. Let’s get together. Let’s take a walk, and she was really nice and fun, and she would listen to me, and I was kind of yammering on and on about myself while she gathered the data.

At the time, of course, I was pretty naive to all of this because she didn’t tell me much about herself at all. But I was yammering on and on. She gave me an opportunity because she wasn’t talking, and I was going on and on about how I can’t figure the world out. And so then after a couple of months, she said, “Oh, I want to introduce you to a friend.”

She introduced me to Robert, who was really the leader of the group, but I didn’t find that out until I actually went to my first class and he pitched it as a five-week experiment. It sounded very innocuous.

The grooming begins in the friendship. At the time I’m looking for something and they’re like oh we offer these ideas and we help each other and Alexandra I honestly thought I was going to a potluck. I thought I was going to go to someone’s house, and there’d be a potluck, and we’d talk about ideas and laugh, and that it’d be really casual. And of course, it wasn’t that at all.

Alexandra: How long were you involved?

Esther: Five years.

Alexandra: And so, as you said, that led you to what you’re doing now, and I mentioned in my email that I sent you as we were setting up to do this interview, that I found this sentence on your website that just blew my socks off. So I want to read it for our listeners, and then we’ll talk about various pieces of it.

You say, “I embraced my anger, formed a personal policy of no more secrets, posted a blog and started protecting my time and energy fiercely”, which I just love. I really want to delve into all of this. So the first thing you mentioned is that you embraced your anger.

Why was that first on the list, and why was it so important?

Esther: I love this question because I think it’s important for every former cult member. I had spent five years increasingly losing any confidence. I didn’t have much confidence when I entered, right? And, of course, the first little bit is love bombing. But then, of course, that alternate starts alternating with the feeding frenzies, and of course, then the love bombing falls away, and you’re always getting hammered, right?

I spent five years investing in this group, feeling like it was going to help me, feeling worse and worse about myself, and honestly, Alexandra, by the fifth year, I mean, if I had gone to an ER, I think they would have said, “We think you should stay.” I was really falling apart.

And it’s kind of a longer story about how my husband really confronted me and woke me up, but the timing of that was really perfect because I was already feeling like I can’t do this much longer. So I stumbled out of it, and it very quickly became apparent to me that they’d been lying to me the entire time.

I just started looking back on it, and it was a really weird experience. It was almost like I was watching a movie of myself, and I started connecting to all these different dots, and I learned about Gurdjieff, and I was like, oh, they never mentioned the main, the Fourth Way that this is where they get all their ideas. I realized how much cloak and dagger and lack of transparency and opaqueness.

For example, I’m living outside of the Boston area, and there’s a whole other branch I like to call it corporate headquarters in New York City. I never learned about New York City until I left. So there was so much hidden, so much secrecy, and I was furious that I participated in it, and I was furious that I allowed their secrets to hijack my cognitive ability, my brain, my emotions, my focus, and I said fuck that. I’m not keeping your secrets.

Everybody who stumbles out of something like this, they react. There’s a spectrum of reactions, right? And mine was kind of like, I’m putting on the cape, and I’m going to be the poster child. I was actually kind of naive about it. I didn’t think that they’d come after me or anything like that. I was just like, I’m putting on my blog, and it was so healing. I’m not keeping your secrets, and I’m not pretending like this didn’t happen to me. I’m telling as many people as I can. And the more I did that, the more I understood the deception and the manipulation behind what I’d been through.

Alexandra: That’s a theme that comes up again and again and again on this podcast is how healing it is to tell the truth about a situation, and the your no more secrets rule. I love it, and I think we should all have that sort of emblazoned across our chests.

Esther: I like to say that there’s a distinction between privacy and secrecy because actually, this group used the word… well, they all have their loaded language, right? The leaders would tell us, “Oh, this is private just for you. That’s why you shouldn’t talk about it with your family or your friends.” And secrecy is something that was hoisted on us but privacy is something you decide.

Like, oh, I’m not going to talk about that because it’s private, it’s something that I protect for myself. But when something’s hoisted on you, then it’s a secret, and you should not carry other people’s secrets because it just hijacks too much bandwidth.

Alexandra: I hadn’t thought of that.

It does capture so much bandwidth, and that’s obviously why they’re doing it.

Esther: Yes, and it clutters up your thinking. I really felt cognitively shredded by the end of five years. I was like, really, I can’t think straight. I hadn’t been functioning well when I stumbled in. When I left, it was far worse.

So that’s why I was so angry because it quickly became apparent to me that even my recruitment, this befriending at the Whole Foods. I was at a Whole Foods at the time. I realized, I realized because they were training me to go out and make new friends that it was all scripted. So this woman pretended to be my friend for a couple of months until she got me into the group.

I was so angry about all of that and it was really healthy for me.

Alexandra: Were there certain ways that you expressed that anger? You talk about writing a blog. Were there other things that you did to express it?

One of my favourite writers is Martha Beck. Do you know Martha Beck?

Esther: I know her name.

Alexandra: She wrote a column in O Magazine, and she’s a sociologist and a life coach, and she has a life coach training program. And she was raised in the Mormon Church, and she’s really fascinating, really great writer.

She has a book called *Leaving the Saints* which is about her journey out of that church, and she talks about expressing her anger. They had this old dead tree in their yard, and she bought an axe. And when she was going through the worst of her recovery, she literally would go out at night and just chop parts of the tree down.

Esther: I love that.

Alexandra: Me too! We don’t all have a tree at our disposal, but yeah, it was great for her.

Esther: I love the title of her book, Leaving the Saints. Such a good title. I’m going to have to read that one.

For me, because this group was so hush hush, I just told as many people as I could. I told all my friends. I told my family. I started writing what I never finished this, and I might finish it one day. But what was going to become like a musical theater production of my experience. Because I realized I’m a songwriter too, and I have this soundtrack. I have songs that I wrote during the time and after.

I think you’ll relate to this. It was like every time I told someone or wrote a song or wrote my blog, I was taking my voice back. It had been hijacked from me for five fucking years, and I was like, “Nope, I’m taking it back. And I’m telling my story from my perspective.”

The blog was really healing for me because it was like I can reach more people. And for a while it was pretty active. There were a lot of former members coming onto it and commenting and things like that. So that felt really good too, because of course, you’re not supposed to be interacting with persona non grata, other people who had left.

I like to say I broke all the rules, and it just felt so good. I’m a grown ass woman. I’m tired of acting like a grade schooler who needs these teachers to tell me what to do and who to talk to and what to talk about and how to wipe my ass. Not to be crude. I did it in a way that was public for that group because this group is really, really in the shadows. It’s not like Scientology in your face.

Alexandra: And more dangerous because of it, probably, because people, if they aren’t aware, then they aren’t aware.

Esther: Yeah, it’s so surreptitious, this recruitment process of I’m going to befriend you and then I’m going to invite you or I’m going to introduce you to other friends. I mean, she never even mentioned a group until the end. Until I was groomed enough to be like, oh, I trust you, and oh, if you’re telling me this is a good thing, then maybe I’ll try it.

I’m still angry about it, but I don’t need to spew as much as I used to.

Alexandra: You mentioned songwriting there.

What role did that play while you were in the group, and then when you left in terms of your well-being?

Esther: It’s interesting because one of the things that happened in the group because my mind felt so shredded is I started losing my writing voice, and that included the songwriting. As a kid I kept journals. It’s probably true for you too. that writing has always been a really foundational piece of who you are, right?

But somehow, when I was in the group, I wrote one song called “The Map”, and it was about being depressed. And then when I got out, because I was doing this thing of, I don’t know, it was like throwing up. I don’t mean to be gross, but I just needed to get it out. There were tons of songs coming out of me that became this soundtrack to the musical theater production that may or may not ever come into fruition.

But there was something really powerful about that because then not only am I writing and reclaiming my writing voice, but I’m reclaiming my auditory voice, and I’m putting it into these songs. And for a while, I was presenting it wasn’t like a musical theater piece, but I would just read the story and include the songs, and I would present to like private audiences in their homes.

I was just on a mission to tell people this shit happens. There are people out there who are predatory and you would never know that if you don’t have the experience. I was on a whole kind of psychoeducational mission for a while.

Alexandra: I’m glad to hear that. People do need to know that these things happen. And not just in a way where it’s very theatrical and you can see it coming. Like you said, it’s surreptitious and dangerous.

Esther: Yeah, and it’s dangerous in a way that’s psychological, so you don’t pinpoint it.

Alexandra: And incremental. The proverbial frog in boiling water.

Esther: Every former cult member uses that analogy.

Alexandra: Absolutely.

You also talked about protecting your time and energy. Tell us why that was important to you.

Esther: I couldn’t believe I lost five years to this group. As all cults did, it demands of your time, and of course, these demands were necessary to your growth or to your development. I mean, they’re all the same in that way, right? Like they all use that line, and there were a lot of things I didn’t want to do that I did.

It hijacked a lot of focus and energy and time, which is why I started losing my writing voice because I just felt so scattered. Also, an ADD sufferer, so being yanked around like that was amplified for me.

I couldn’t have put it this way at the time. This was more kind of instinctive or emotional. I was just like, I’m going to look inward and ask myself what I need. I felt like a really big part of my healing practice was to never let people tell me how to use my time or what to say.

If I want to get up in the morning and whine into a journal, that’s my business. And if I don’t want to go out on a weekend because I don’t feel like being social, that is also my business. And even things as simple as because they had been training me to go out and make new friends, and the whole protocol of it was that, like Lisa did. She was the person who recruited me. You just talk to random people and ask them questions.

I started feeling like they just own every minute of my day. I can’t even go to the CVS without feeling like, oh, this person behind me in line might need School, and I’m missing the boat here.

When I left, it felt so good to be like I can talk to this person or not, and it just felt like I was reclaiming every moment, every breath. I have to tell you to this day I’m just grateful that it didn’t go on longer, and also I’m like life is short. I’m not giving away stuff anymore. I’m not giving away that energy anymore. I hope that makes sense.

Alexandra: Absolutely. That was very clear. Yeah, that’s so true. I can relate to that feeling of feeling like every moment of every day is supposed to be dedicated to this thing you’re involved with.

Esther: And then to learn that it was all a lie. I’m imagining it was kind of the same for you because these groups are all the same in that way.

Alexandra: That sense of betrayal stayed with me for a long time. That feeling of yeah, oh, this was all a lie.

I was completely betrayed and manipulated. That’s a hard thing to reckon with.

Esther: Yeah, it’s really hard. I feel like there’s a kind of very particular kind of betrayal trauma when you go like, this was intentional. They, this system, this social system, used my humanness against me.

Alexandra: Brutal.

You have a cult recovery process now that you work through with other people called reverse engineering, which I love. Tell us about that.

Esther: You’ve done your homework.

Alexandra: I have.

Esther: How can I explain this? First of all, there’s a very distinct process that each of these groups use. There’s the love bombing, and there’s the grooming, and then you’re in for long enough that you become targeted by these feeding frenzies. You’ve always got a flaw that you have to fix.

So if you were to take each of those, I wish I had them clearly in my mind right now. But if you were to take each of those steps and do what I like to call reverse engineering near them, you would do the opposite.

It goes to what I said earlier about breaking the rules. One of my reverse engineer things was no more secrets. I’m not keeping your secrets. So you are contradicting the doctrine that the group fed you, and I really wish I could be more articulate about this. I’m thinking of the steps that I just outlined for you.

I think the clearest example was, I’m not supposed to talk about this, so I’m putting up a blog, and then guess what? Suddenly I’m like, “Oh my God, I can write again! And that feels like my authentic voice.”

I feel like every time you break the rules or you reverse engineer one of those steps, or you’re just kind to yourself, because in these groups, of course, you’re not–you don’t count. So, even just being aware of oh, I’m feeling sad today, and I need to have a good cry, and you let yourself have a good cry, is reverse engineering this indoctrination that you went through. Any time you are aware of something that you need and you give it to yourself, . I need more sleep. I need to not be getting up at six in the morning to go to a recruitment training camp at a park.

I think all these groups use pretty much the same process, but they’re going to each have slightly different rules. So if you’re like, I think I’ll do the opposite, then you start to reverse engineer the psychological damage that was done.

Alexandra: That’s beautifully said. I really like that, and I feel like the process of recovery is so personal, and yet, I bet you that almost every person goes kind of goes through that process, even if they don’t realize it at the time. Having someone like you to help disentangle all that stuff and guide a person through would be so helpful. I’m thinking back to myself really, all those years ago, and thinking about it that way would have been so valuable.

Esther: Did you have support? Did you have a therapist guiding you through it?

Alexandra: I did. Because I didn’t know it was a cult at the time that I started therapy, and she wasn’t a specialist or anything. And yet, I realized in hindsight she saw pretty quickly what was going on. So I was very fortunate in that way.

Esther: Now it’s funny because I didn’t go to therapy right away in the writing process, the blog, well, and the songs-they were my therapy.

Alexandra: Oh, I love hearing that.

Esther: It was like, oh, I didn’t really understand completely what I went through until I started writing it, and then I saw it. I could read it. I could walk away from it and come back and look at it and be like, “Oh, it’s not stuck in here where I’m a confused mess.” It’s out on a screen or on a piece of paper, and I can look at it and go, “Oh, okay. So I was naive and vulnerable and manipulated,” and get really clear about that.

So these groups, I guess, this kind of falls under the reverse engineering column too. They confuse by design, right? So if you’re reverse engineering, you’re looking for clarity and you’re looking for calm. They confuse by design and they keep you off balance by design, and so you’re always steering in recovery or I like to call it reclamation.

You’re steering towards your own mental clarity, or you’re calming your own nervous system, and things that throw you off can then become red flags. Like, oh, well, that didn’t feel good. Maybe I won’t be hanging out with that person or in that situation.

Alexandra: Yes, and I think it’s such an important point that you make that seeing these things outside of ourselves, like just being able to read what you’ve written is such an important step. And you had that, it sounds like, in journaling, in songwriting, and then the other thing you did was you started to write your own book, The Gentle Souls Revolution.

Tell us about your book and where that fell.

Esther: The book came out of the blog really because when I first spit out the blog, it was really pure journaling. I just need to understand what I went through. And then I started doing that kind of obsessive research that some of us do. Let me read every cult book ever written. My Robert J. Lifton Psychology of Totalism book is falling apart because I’ve rifled through it so many times.

I can take my expressive arts therapy degree and start a therapy practice, with the focus of recovery from a cult experience. So the book-each chapter is structured in a way that it starts out with some kind of a vignette. So there’s memoir, and then there’s a section about kind of more analysis. Robert J. Lifton called this, or Margaret Singer.

And then I have in each chapter the reverse engineering, the recovery part, so it was different from the blog in that it’s really a book that I hope will help people recovery. Whereas the blog was just me going what the fuck just happened to me. What have I been doing for the last five years?

Alexandra: How soon did you start the book after you left?

Esther: Ah, let’s see. So I left in 2011. The blog I spit out in 2012. I think I started poking away at the book 2013 or 2014, but it wasn’t done. It took me a while to write it. I’m like, when did I publish it? 2023, something like that.

It took a long time to actually. Well, I think it took a long time to actually decide to write it and publish it because at first I was like, I don’t even know how to publish a book. And then I honestly can’t remember why I decided to go forward with it. Part of it had to do with the fact that I was starting my own private practice, and then also this structure. I had this structure of the book in my mind, the memoir analysis recovery for each chapter. Maybe it was 2016 where I decided, yeah, maybe I should go ahead and try to write this book.

Alexandra: I love hearing that you had that structure in mind. It sounds like from pretty early on.

Esther: Yeah.

Alexandra: And I mean, being in a helping profession, it probably fell to you pretty naturally to want to use your experience to help others.

Esther: I couldn’t not do it. It just became my mission, and I mean, it still is. It’s just that now I’m just doing the practice.

Gerette [Buglion] and I are co-writing something right now, a book. I’m not even sure how much I should talk about it, but we’re working on a thing. Okay, it’s not a big secret, but I didn’t mention to her that you and I would be talking, so maybe I should check in with her first.

I’m still doing that, but mostly it’s just this really lovely private practice where I get to work with individuals and help them get clarity about what they went through, and then get clarity on how they can recover. And each person, it is by design, going to be an individual, personal process with the bullet points in the back.

But because what happens in cults is your personhood is hijacked, and this is why I like to call it reclamation, in recovery you’re taking it back, and it’s got to be like for me blasting it out and being the poster child was really important. Well, some people are going to be really private. They’re going to be like, I never want to talk about this with other people. The process is treating people like they matter and honoring what they want personally. Which is the opposite of what they experienced in the group.

Alexandra: Yes. So true. Such a good point.

You mentioned expressive art therapy there, and one of the questions I had for you is:

How is that different than just regular, as I was calling it, art therapy? What’s the difference?

Esther: At Lesley University, where I went, art therapy was very specific to the visual arts. Oh, impressive art therapy was an interweaving of all the different modalities. So you might use both visual and journaling, or you might use drama therapy and paint a painting, or music.

In my work, I usually haven’t done that intermingling. It’s not really practical, honestly. But I have used the arts or music or mostly writing. I mean, with the private practice, it’s mostly journaling and writing. Some of my clients really come up with their own artistic ideas, which I always love. So yeah, it’s very individual. Depends on the person.

Alexandra: That was my next question. I imagine it would flow from this idea that each person is an individual, and each person’s individuality is valuable. And they get to pick what what they want to do.

Esther: Yes, absolutely. Because some people don’t want to delve into the arts. Some people just need to talk. A lot of people just need to talk and be heard. And I gotta tell you, most people figure the stuff out for themselves, but they need that mirror, and they need to know that they can bring this somewhere, and it’s private. HIPAA regulations will keep it out of the hands of people that you don’t want to know.

I talk a lot about cognitive dissonance in my book because I feel like every former member had cognitive dissonance. There’s always a part that’s like something doesn’t feel right, and then there’s always the true believers who I call like the starry-eyed believers, and the part that’s questioning I call it the inner skeptic.

I have a client who called hers a prairie dog that pops up. Yeah, she’s really creative. So she’s using the arts and journaling on her own, and she just brings it to the session and shares it with me.

Alexandra: Oh, that’s great. One of the questions I like to ask my guests for our listeners who are thinking about writing their own story, maybe writing a book about their experience, is:

What challenges you might have experienced while you were writing The Gentle Souls Revolution and how you overcame those?

Esther: It’s funny because for me, it was kind of like I can’t not write this. It was like the fire hose turned on, and I had to spit it out. I think maybe my biggest challenge was trying to organize it in a cohesive way.

You do feel like you have to write about everything, and if you’re writing a book it’s like after a while, yet you have to pick what are the most salient points? What’s the most important and cohesive way to bring this? That might have been a big challenge for me.

I remember having an editor who did tell me my brain was like a fire hose, and it was not a compliment. Other people, it’s very emotional for them in a way that it’s painful, and they have to step away from it.

My friend Carrie Buddington, who wrote a book called Exquisite Torture. She was in a Christian group on Cape Cod for for like 40 years, so she wrote a book, but she would have to step away from it. I could have written that book every minute of the day, like I would have. That was not an issue for me, but it was really hard to organize and sort out the most important parts.

But I would say, if somebody is considering writing a memoir, I think it is important to track when you need to step away from it and what kind of supports you need. I actually had a friend who this was during the pandemic, so quarantine was kind of a blessing for me. I was like, “Oh, you want me to stay home?” Darn.

My friend Jamie, she lives in Nevada, and I’m in Boston. But she would get up at like four in the morning sometimes and join me, and I would bounce ideas off of her, soI had that support too. That was really important.

If I were to pull out two bullet points, it would be find your supports, and then also consult inside if you are feeling overwhelmed. Maybe you need to step away. It’s okay for you to take your time because you don’t want to retraumatize yourself by writing your story. You want it to be healing.

Alexandra: Yes, that’s such a good point. There is a razor sharp line, isn’t there?

Esther: Yes.

Alexandra: You mentioned a really important thing, and I talk about this a lot in my work, which is there’s a moment at which, when we’ve written our story, we need to pivot to understanding it’s not about us anymore; it’s about the audience.

We need to, as you said, curate what we’ve said and find the points that will make an impact and take away maybe the stuff that’s not entirely necessary. It sounds like you had an editor.

Is there anything else you can point to that was helpful for you doing that?

Esther: Definitely having the editor and my friend Jamie, because sometimes Jamie would be like, “I just don’t get that part.” And I’d be like, “Oh, I thought it was crystal clear. What do you mean?” So that was helpful.

I think it was helpful for me as I really had a distinct audience in mind. Like I’m thinking, other former members who are still confused about what they went through and maybe still blaming themselves. I really, really wanted to take the sting out of that.

So, I guess the question becomes when you’re thinking about your audience, like what is it, what is the message you want people to walk away with? And for me, it was like, this was not my fault, and I have the right to change my mind. I have the right to leave groups. I have the right to decide I don’t want to be friends with someone. Just basic human rights that maybe most people take for granted.

But if you’ve been in a cult you relinquish those rights for a while. So, yeah, I guess it would be what’s the message that you want people to leave with? I wanted people to feel empowered from the book and get the information that they could go… just like we’ve been saying throughout this interview, like these groups, there’s a template for this shit. Your group was not unique. I’m sure they said it was unique. So did mine.

They all say that, and they’re all the same if you boil them down to the essential manipulative tactics. They’re all the same, and to know that is freedom. It’s like, oh, then I know this happens, and I don’t have to put up with it, and I don’t have to feel badly for walking away from something because I can recognize when it’s manipulation.

Alexandra: Exactly. That’s such a good point. And keeping one’s audience in mind is so important. What do they need? What does the audience need?

Esther: You come into it with an intention.

Alexandra: Absolutely. I have this quote I say all the time on this podcast, which is from Terry Pratchett: that the first draft is for you, the person getting it out, which is great. And we have to do that. And then beyond that, we need to remember that now the audience is different.

Esther: Yes. And for me, the first draft was the blog.

Alexandra: Yes, exactly.

Esther: I like to call it, it was my go fuck yourself draft. And then it’s like okay, now I have to be appropriate and not not not be quite so angry.

Alexandra: Well, this has been great, Esther. And just as we start to wind up, I want to remind people that your book is called The Gentle Souls Revolution.

Why don’t you tell us where we can find out more about you and your work?

Esther: The best place is to go to my website, which is gentlesoulsrevolution.com. I’m Gen X. I don’t get the social media stuff. I’m on social media kind of, but I don’t use it that much. So if you’re interested, I would just go to the website and take a look. There’s an appropriate blog there that’s different from my from the OG version.

Alexandra: All right, awesome. Well, thank you so much for being with me here today. I really appreciate it.

Esther: Thanks for having me. This was fun. It was a fun conversation.

Alexandra: I need to back up a bit. Is there anything we haven’t touched on that you’d like to share? I try to remember to ask that question each time.

Esther: It’s such a good question. At the moment, I am not thinking of anything.

Alexandra: Okay.

Esther: We’ll leave it at that. I guess.

Alexandra: All right. Totally fine. Well, thanks again, Esther. Take care.

Esther: Thank you for having me.

The post The Healing Properties of Exposing Cult Secrets with Esther Friedman appeared first on Alexandra Amor Books.

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