
Every human appreciates knowing they are not alone. When we have an experience – perhaps one of being in a cult or being an addict or being a single mother – we all want to know we are not alone in that experience. Two of the most powerful and reassuring words in the English language are “me too”.
My guest today, Hanna Etu, works with neurodivergent and mad writers, supporting them to tell their stories so that others may find comfort in knowing they’re not alone.
In the introduction, I talk about how I connected with Hanna’s work shepherding books, particularly memoirs, into the world. And how my memoir, Cult, A Love Story, came into being because of an unmet need I had to read someone’s personal story of being in a cult.
Hanna Etu helps mad and neurodivergent writers establish a regular writing practice so they can finish their memoirs without losing the heart of their story. She has a book coaching certification in memoir and nonfiction from Author Accelerator. Her degrees in Creative Writing and English
as well as a professional background in traditional book publishing give her unique insight into the craft, production, and marketing aspects of the writing/publishing processes.
Hanna’s work-in-progress is a memoir about the loss of her brother to suicide and her personal history with mental illness.
Hanna offers one-on-one coaching for writers struggling to finish their books, is gathering interest for a group program, as well as hosting free, monthly co-writing sessions for Substack subscribers.
Learn more about Hanna at hannaetu.com
This episode of Creative Alchemy is supported by the audiobook version of my award-winning, Amazon best-selling memoir, Cult, A Love Story.
Readers call the book ‘compelling’ ‘gritty’ ‘intimate’ and ‘not boring’ – which is what an author loves to hear. I narrated the audiobook and if you have a Spotify premium subscription you can listen to the audiobook for free as part of that subscription at alexandraamor.com/spotify.
You can listen above, on your favorite podcast app, or watch on YouTube. Notes, links, resources and a full transcript are below.
Show notes
- Working as a book coach with neurodivergent and ‘mad’ writers
- Taking ownership of a personal story by writing about it
- On supporting writers who have challenges with organization
- Getting to the central idea of what your book stands for
- Using specific tools to ensure the storytelling in a memoir is captivating
- Building small habits that support a writing practice
- How a first draft is often powerful for different reasons than we think
- Dealing with the challenges of writing about a very emotional subject
Resources mentioned in this episode
- Hanna’s Substack piece about beginnings
- Madwomen in the Attic
- David Sedaris
- Mary Karr’s memoir Lit
- Jenny Lawson
Transcript of the interview with Hanna Etu
Alexandra: Hannah Etu, thank you for coming to Creative Alchemy and welcome.
Hanna: Thank you so much for having me.
Alexandra: Please tell us a little bit first about your background.
Hanna: I am originally from Buffalo, New York. I have an English creative writing and German degree from Canisius University. I have an editorial background. I worked in publishing for a few years for a publishing company in Buffalo, and then when they were bought out by a bigger company, then I went elsewhere.
Now I am a certified book coach. I was certified by Author Accelerator in nonfiction and memoir. So now I am helping memoir writers, particularly neurodivergent and mad memoir writers, finish their books.
Alexandra: Tell us what mad means, because I was new to that term when we started emailing.
Hanna: Sure. Mad in this context is in reference to the Mad movement, so the mental health justice movement. People who may have had adverse mental health experiences, or people who have been negatively affected by the mental health system that may have been involuntarily institutionalized or involuntarily medicated, things like that. That’s typically what the MAD moniker refers to.
It’s comes from the ‘mad woman in the attic’ idea, from Jane Eyre. That’s kind of where that whole thing comes from. It’s reclaiming an older term, basically.
Alexandra: Got it.
What’s the reason that you chose to work with writers who are neurodivergent and part of the Mad community.
Hanna: There’s a whole combination of reasons.
I am a lead organizer and regional literacy director for a grassroots feminist mental health literacy organization called Mad Women in the Attic. We advocate for people in the mental health system. And lately, our biggest work has been writing workshops because we’ve been able to connect with people all around the country.
It used to be more localized to Western New York, and now we’re doing work with people all around the world. Actually, we’ve had people in Canada, we’ve had people in Europe, all over the place. So we’ve been able to help people write their books, which has been really exciting. So that that is part of the mission.
The other part of it is that I’m also neurodivergent. I wasn’t diagnosed with anything until I was an adult with anxiety and general depression. And I tend to believe that I have other neurodivergences, but I’m just too high functioning to get a diagnosis. Nobody, none of my practitioners seem terribly interested in diagnosing me because I get through the day.
The other the other reason is that both my brothers suffer from mental health issues, and my older brother died by suicide in 2018. So it’s a very personal issue, and I really want to connect with people who have had similar experiences to me or similar experiences to the people that I’ve worked with. It’s about a shared experience and validating people and advocating for themselves. It’s all about working through our difficulties and finding common bonds.
Alexandra: Maybe give us a few examples of how you think writing memoir specifically fulfills those that goal, or helps people to heal and to connect and that kind of thing.
Hanna: So with memoir, I think people find it cathartic to write their stories to talk about their traumatic experiences. I think it can be painful. I know personally it can be hard to write about difficult experiences, but I think people find it also find it empowering.
In a way they’re taking ownership of their story and their writing. They’re taking ownership of the narrative, where the narrative has previously been written for them where they may have been in a place where somebody was making the decisions for them and telling a different story about who they are, and they’re now able to reclaim that. So I think that’s a big part of why a lot of people choose to write memoir.
Alexandra: I think that’s so true. I was talking to somebody else the other day, and we phrased it in a slightly different way, but I think we were aiming at the same thing. Sometimes it’s the first time that someone can tell the truth about their experience, and more specifically, their own truth about their experience. And so that’s exactly what you’re talking about. That we get to take ownership of the narrative.
Hanna: Yeah, exactly.
Alexandra: You mentioned that it’s a difficult experience, which it is.
What are some of the challenges or hurdles that you that your writers encounter when they begin this path?
Hanna: There are the difficulties of writing about a traumatic experience and re-experiencing that and having to go through that again. There’s also the kind of experience, the kind of writing difficulties that neurodivergent writers have in general.
I’ve noticed a lot of these writers have difficulties with organization, and this isn’t like I can’t say that this is typical to everyone. Like everybody has their own individual experience, but I have noticed that many writers have expressed that they have a hard time keeping organized, keeping the writing organized, keeping a structure, keeping a regular practice-that’s something that a lot of the writers in this community struggle with.
I think a lot of writers, going back to the organization, they also have a hard time building a structure around their narrative because memoir is such a broad topic. Figuring out where to start, where to end, when to know what is the end, and and often these aren’t positive experiences.
These aren’t usually positive experiences, and they’re trying to end. I mean, you try to end the book on as positive a note as you can, and I think a lot of people have a hard time knowing when is it done? Is it done yesterday? Is it done a couple years ago? Like when? What period of time am I covering? And what is my mission? What is the objective? So there’s a lot of different issues that they deal with.
Alexandra: That’s such a good point about wrapping up a book because when it’s a memoir, it’s about your life and your life isn’t over yet as you’re writing. So this may be an unfair question:
Are there any tips that you have for finding a good place to end a memoir?
Hanna: It’s funny because I’ve been wanting to write a Substack post about this and want to dig into some of my favorite memoirs. I think I would recommend reading a lot of memoir, especially by writers that you admire and writers who are writing in a similar subject matter, but particularly memoir writers, of course. I think seeing kind of comparing those.
I did this with beginnings. I did a Substack post on beginnings. Now, of course, I’ll have to be held to that. But I kind of analyze. I was like, this is really good because they get right into the action. They don’t give us extra exposition. They make us care. Right off the bat.
Now I want to kind of do the same thing for endings. How did they make us feel like we bookended this book with the end of the person’s arc. There has to be some kind of development. Like obviously your character development, you’re not a fictional character. Like you’re going to develop as to who you are now, so you’re not making anything up if you’re a good writer.
But in terms of any other techniques that I would recommend, I’m also liking the idea of writing several versions, and it might feel tedious to write multiple endings, but to force yourself to try different, try them on, and see how they fit.
I think it’s important to focus on where you are as a person, where you’re trying to show us that you’ve gotten by the end of the book, and that’s really where we should sit by the end of a memoir.
Alexandra: Nice, yes, and very much like fiction, the main character who is us, that’s writing the memoir, is going to go through some sort of arc.
I guess it’s a matter of finding the closure place for that arc
Hanna: Yeah. Even if it’s not necessarily the happiest ending. Like the writing itself is a reflection for the writer. The writing itself is a reflection on that experience. So, I think even in the process of writing it, you’re finding new things about yourself and about that experience. So, it’s a hard thing to to think about at the beginning, but it is something important to think about at the beginning of the process and at the end of the process of writing your first draft.
Alexandra: Right. A bit of a north star, I guess, to point to you know to write toward if you’ve thought about where you want it to end up,
And then for organization is such a good point. I use a piece of software called Scrivener, which is really helpful for organization because on the left hand side of the screen, what you see is a list of all the chapters that you’ve written, or you can break it into scenes or whatever you want.
What other sorts of organization tips do you have for your writers?
Hanna: That sounds great. I think I should try it.
In my book coaching certification, we were trained on Jenny Nash’s blueprint for a book, and so that has been my north star in terms of organization.
I’m working on adapting my own version because I want to add some elements specific to neurodivergent writers. I use the blueprint in my coaching process, but I also use some what’s the word I’m looking for? I use some surveying to figure out what every individual writer’s style is, what their schedule is, what their needs are, because I think that that’s just as important as knowing what their book is about if we’re going to work together.
But getting off topic, the blueprint is basically it’s a set of questions, and eventually you get to an outline, and you’re talking about you’re digging into the deeper questions about why you’re writing the book, and what your book really stands for. What you’re trying to say?
It’s interesting because I don’t know if everyone really sits down and thinks about that when they’re going to write a memoir. What am I really trying to say with this? Am I just trying to write my story? Which is okay if you just want to write your book and you just want to self-publish it, which is fine, which is great.
If you’re looking to try to get it to a trade audience, you want there to be some central objective. The blueprint prepares you for the mindset of preparing your book for the literary marketplace. With the memoir blueprint there’s an impact outline, where you go through and you break down each scene and what happens in each scene and how it’s connected to the one before, and basically you’re justifying to yourself and to your coach if you’re doing it with a coach why each scene is where it is. Which is very tedious, but it’s really enlightening too.
Alexandra: That sounds great because it’s so important that every scene, every chapter serves a purpose. It serves the narrative in some way.
When we’re telling a personal story, I know this from personal experience, we can kind of get out there and get lost in the weeds a bit, and think that every detail is important, and every bit of the timeline matters, and every little event that happened is important to include in the story. So that this really speaks to me as a way to narrow our focus and really make sure that yeah that we stay focused on what what matters.
Hanna: Exactly.
Alexandra: That sounds like a great tool. So you use that tool with your clients to help them to do that.
Hanna: Yes. I’m working on adding elements specifically for neurodivergent writers because it is a lot of work upfront. Some coaches will do it in segments. Some coaches will send it to the writer all at once.
I’m also thinking about the ways in which I can customize each coaching process for the writer, because everybody works in different ways, and especially neurodivergent writers are wired differently. And some people they can say, “Okay, I’ll write an hour a week.” But some people it’s like you write in a two-hour burst, and then you don’t write for another two months. So that’s something that we always have to keep in mind, and as as as a coach for people who with with differently wired brains.
Alexandra: Exactly. And you did talk about time as part of what a writer has to organize.
I don’t know if this is a fair question either, but do you have any tips for people to help them to organize their time? Everybody is so individual with what works for them in terms of writing, as you just said. Some people write in bursts. Some people are like to write every day, just a tiny little bit if they can.
What are your thoughts on that sort of organization?
Hanna: In terms of writing practice, or in terms of planning the timeline of the book?
Alexandra: In terms of writing practice. Getting your bum in your chair.
Hanna: I like setting a particular goal. During the pandemic when I could write all the time, I set a goal of 30 minutes a day. Just set a timer, stopped at 30 minutes, whether or not I wanted to keep writing. So then I knew what I was going to write the next day when I sat down.
I’m really into the idea of setting a regular time for it, whether it’s once a month, once a week, a little bit a day. I’m very much into building small habits. I really like that. I know it doesn’t always work for people.
My other tip, which is less related to time, but I’ve been really into body doubling for writers and hopping on Zoom with other writers, and writing for like an hour and a half. So that’s something I’ve been doing as well. I have one once a month, and now I know I’m going to work on my book once a month.
Alexandra: Nice, and so it’s a group of writers in a Zoom room, and and you’re just you’re all with your heads down writing. Okay, so it’s like accountability. You have to show up. It’s like a meeting.
Hanna: Exactly.
Alexandra: Nice.
Hanna: That’s my my new favorite way of of maintaining a practice is if you have a body doubling group whether once a week, every other week, twice a week or whatever that really gets your butt in the chair because you know other people are going to be there.
Alexandra: That’s amazing. That’s a great idea.
Do you find sometimes with clients who are writing a memoir that one of the things they’re looking for is permission to tell their story?
Hanna: Yes, almost all the time.
And especially with mad writers, because they’re dealing with a lot of stigma. I hear them saying so often, “Is anybody going to care about this? Is anybody going to read this?” And these writers are brilliant, they write the most brilliant stories.
I’m sitting here thinking, this has to be in the world. You have to publish this. What do you mean? Would anyone care? I care. You’ve got to publish this for me.
I feel like a lot of people come to me and they’re like, is this even worth? Is this even worth writing? Will anybody be interested in it? I think that’s a very valid fear to have in the memoir writing space now because of how competitive the genre is and how saturated we can be with memoir.
The more popular memoirs tend to be people who are either established memoir writers or celebrities, famous people, along those lines, historically relevant people. But I never want to discourage somebody from writing their story. I’m going to tell them what I think they’re writing, and if I think they’re on the right track.
But I’m not going to sugarcoat that feedback on the writing, but I think people will care, especially in these stories of people who have been stigmatized. I think that there’s not enough of those stories out there, and I think people would really appreciate to have more of that in the world. Just to feel seen, people who are not brave enough to tell their stories or talk about how they’re feeling and the differences that they’re noticing about themselves, to see somebody else feels the way that they do, like that is so important.
Alexandra: I absolutely agree. To have an experience reflected back to a person is just so valuable. So incredible and so brave on the part of the writer.
I want to bring this up because I had never seen this quote from Terry Pratchett. You posted it on Instagram a little while ago that I love so much. The quote is:
“The first draft is you telling yourself the story.”
Why did that quote resonate with you, and what do you think it says?
Hanna: I really like that because I think that writers underestimate the power of the first draft. I think that we tend to think, okay, first draft, give it a little edit, or maybe overestimate is the better term for it, but write the first draft, give it a little copy edit. It’s good to go.
But the first draft is so powerful for a different reason. It’’s important because it tells us exactly how, in terms of memoir writers, but also for fiction writers, how we see the story, how in our original voice, how we picture it. What so many writers get wrong is that the writing becomes stronger through revision and revision and revision.
I think if more writers knew how much revision their books would really need, they probably wouldn’t have started writing their books in the first place. I think that’s why that quote really resonated with me because I think that the first draft is so important and so personal that it’s very much for the writer, for you to process your story and and to just tell it, just get everything out unfiltered.
Especially with a memoir when you could be writing about people that you may eventually not want to write about anymore, or people that need to be concealed in some way for the purposes of privacy. It’s always better to write everything raw, unfiltered, and then go back and pare it down, edit it down, so that it’s appropriate for publishing.
So the first draft is always something that I think really is meant for the writer, whereas a second draft is where you start going. All right, let’s talk to a developmental editor or a beta reader. I think we have to spend more time with our first draft.
Alexandra: I love all that. My experience has been the same; that it’s so true and often you know I mean there’s so much in there it’s so rich we don’t know what we think sometimes until we’ve written it down. Or we don’t know the impact that an experience has had until we get quiet and write it down.
I know for me, with my memoir, I learned stuff about the cult that I was in by trying to explain it to the reader. So that’s a slightly different topic than a first draft, but it did happen in the first draft where I would realize the cult leader did this so that six months later she could do this other thing over here. I didn’t see it at the time when I was in the group, but trying to explain it enabled me to see what had happened.
I imagine that’s true for anybody who’s writing down an experience that they’ve had.
Hanna: I think with the benefit of hindsight, we start to reflect on people’s motives and what people were thinking, or when we write about past experiences with what we know now about those people and start to put the puzzle pieces together, and it’s very interesting what you find, but you won’t necessarily find it unless you write it down. That’s just the way the human brain works.
Alexandra: One of the things you mentioned at the top of the show was that you are sadly a survivor of suicide. You lost a brother to that, and when we were emailing back and forth, you mentioned that you hadn’t written your memoir about that yet.
I think it might be valuable for our listeners to hear about your thoughts about that potential book and the issues that you’re facing finding time to write. You’ve addressed that a little bit already with the the Zoom group. You called it body doubling. I’d never heard that before.
Tell us a little bit about your thoughts about what you’ve encountered thinking about writing that book.
Hanna: I’ve written about 30,000 words. I wrote a lot during the pandemic. I was writing, as I said, I think I got to like a 30 minute a day writing practice, and I was in one of the writing workshops. I was trying to have something to read and share every week. So that really pushed me. The people pleaser in me really pushed me to to have something to write.
You get to a certain point where – I think it was two or three years after I lost my brother that I started writing about it, and that was still very raw, and I think I got to a point where I realized that there was still a lot of healing that I needed to do. I don’t think that’s why I stepped back from writing it.
I definitely stepped back from writing it because I was working on my book coaching business, and I have a lot of other hobbies and activities that I do, and I have just a lot of going on in my life at the time, and so I stopped making the time for it. But I definitely hit a wall creatively with it at a certain point where I hadn’t done the deep thinking that you’re supposed to do when you sit down. I had just written. I had just been writing.
I wrote everything that happened from the day that my brother died, to his funeral, and through that. I wrote all of the events that went from there to there, and then started digging into my mental health history, and digging into his mental health history, and my family’s history with mental health.
I began realizing I had just all these moving parts, and I had no idea where everything should go, where the timeline should be. I had just taken all the rules that I so preach to writers, and just broken all of them.
I’ve recently gotten back into it with the co-writing with the body doubling, which has been so valuable, and I’ve gone back and I started doing the blueprint, which I’ve started before, but I’ve gone back into it. That has been so valuable because it’s doing what we talked about with the first draft, where you’re just writing things out and you’re writing things out, and I started writing again.
Why am I writing this book? Because I just feel called to it, like losing losing someone to suicide, especially someone who was. I was 25. He was 27 at the time. Their life is so short, and he was so creative, so artistic. He was a filmmaker. He was also a writer, an artist. He painted. He made clay figures and different clay things. He’s a sculptor.
I think that I wanted my my original mission with it was like there was so much left unfinished in his life where he was supposed to reach a certain point. He was supposed to, I don’t know, become a famous filmmaker or he was supposed to go on to direct a movie, whatever. I had this vision of what I thought his life should become, and now I’m going to write a book to tell everybody else about this person because I want him to live on in the ways that I remember him.
Which of course is also another layered part of it, in that my memory of him isn’t everyone else’s memory of him, isn’t how he remembered himself. And there are things that you learn after the fact.
It’s been very complicated to write about and figure out exactly what I’m doing. But I actually was writing about it yesterday; just free writing and trying to figure out why I’m doing this, why I’m doing this, what is the point, what does my book stand for, because it has to stand for something. I started to really have more epiphanies than I had had in a while, so I’m very excited. It’s making me more motivated to get writing and have a better structure, a beginning, middle, and an end.
I can talk about this forever.
Alexandra: This is great. Thank you for your vulnerability. I really appreciate it.
Hanna: I think for a while, I was stuck because I also didn’t know how it was going to end. I didn’t know what the ending would be, and I thought the ending should be me in a place where I have dealt with my grief, or I have overcome my grief, or moved forward with it. And that’s not really how grief works. But I couldn’t figure out what version of me am I stopping this book at?
For so many years after my brother died, I was in a relationship that was very toxic, and so I was not the best version of myself. And now that that is no longer part of my life, I’m finally realizing that I’m a more skilled person. It actually has allowed me to grieve more, and that’s been incredibly helpful, and really brought me to a place where I can say I feel like I’m starting to see the resolution. I’m starting to see the ending, which is a really good feeling. So those are the challenges that I’ve been having around it, but it is getting better.
Alexandra: Thank you so much for all of that. You brought up so many important points. I think, or special points, one of them being that it does feel sometimes like books have a gestation period, and sometimes we can’t force it, just like giving birth. You can’t make it happen necessarily, and having patience with ourselves as things are going on, and the book feels like it’s just kind of sitting there, that can be a challenge in and of itself.
Hanna: Yes,I think I needed to wait and see what the book was going to be because I was still living it, which so many of us are.
Alexandra: Absolutely. And you bring up the point about grief too, and how it’s not linear at all, and the importance of taking care of yourself, both just as a human being, but also as a writer. I just think it’s so important to put a pin in that and notice that we can’t ignore those things., especially when we’re writing about something so close to our hearts.
Hanna: Yes.
Alexandra: We wish you all the best with that book. Please let me know when it comes out, and I’ll make a mention of it for sure.
Hanna: Wonderful, thank you. Yeah, I will.
Alexandra: As we start to wrap up here, I wanted to ask you, what are some of your favorite memoirs?
Hanna: I got into memoir by reading David Sedaris, so I love everything by David Sedaris. But in terms of really deep, like I love Mary Carr Lit is one of my absolute favorites. Just one of those where I felt like I could just soak up every page. I love everything she writes. I like Sloane Crosley, who wrote recently a book called Grief Is for People. It was about losing her best friend by suicide in the last few years. I really liked that, and I tend to really connect with humour writers who write about mental health. Jenny Lawson, her name is escaping me now. It’ll come to me later.
Alexandra: Jenny Lawson. I haven’t read any of her books, but I’ve seen people mention them, and her titles alone are hilarious. I’m trying to think of one now. I’ll link to them in the show notes, but yeah, they’re very funny.
Hanna: I think I’ve read every book she’s written.
She recently did a book, How To Be Okay When Everything Is Not Okay, and it was a little less memoir, but more about staying creative when times are tough, and that really that was a really good book. She got really serious when she needed to, but also very silly when the occasion warranted it.
Alexandra: Oh, that’s great. All right.
Tell us, Hannah, where we can find out more about you and your work.
Hanna: You can find me at hannetu.com. That’s Hanna with no H on the end, and you can find me on Substack. You can find me on Instagram, Hannah Etu Book Coach, or on Facebook, Hannah Etu Book Coach.
Alexandra: Great. Okay. I’m going to link to all those things, but also specifically to your series on beginnings in Substack because you mentioned that because I think that would be really helpful for people.
Hanna: I’ll make sure it’s up there if it’s not. So I know I wrote it. We’ll have to make sure it’s on the substack.
Alexandra: Okay. Great. All right. Well, thank you again so much for being with me here today. I really appreciate it.
Hanna: You’re welcome. Thank you so much for having me.
Alexandra: My pleasure.
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