Maddie Craig: Building the Brand of YOU

Show Summary In today's episode of the Grow My Accounting Practice Podcast, Tim Thompson delves into common misconceptions about taxes within Profit First Circles. He addresses the skepticism often heard from prospects, such as disbelief in their reported income or reluctance to accept their tax obligations. Tim offers insights on navigating these challenges and emphasizes the importance of professional support in implementing Profit First strategies, especially when accountants are resistant to the approach. Tim also tackles the perception of accounting services as commodities and explores strategies to differentiate and add value. He provides valuable perspectives on proving the naysayers wrong and establishing a unique position in the market. Additionally, Tim shares his "Nasty" approach to business and its effectiveness in driving growth and profitability. Looking ahead, Tim discusses the future direction of his business, highlighting upcoming initiatives and areas of focus. He offers glimpses into his vision for expansion and development, showcasing his commitment to continuous improvement and innovation in serving clients. Tune in to gain valuable insights from Tim's experiences and expertise in navigating the complexities of the accounting industry.   Website: www.timthompsoncpa.com Facebook: https://www.facebook.com/mydfwcpa Twitter: https://www.twitter.com/mdfwcpa Youtube: https://www.youtube.com/@mydfwcpa   Corporate Partner: Impact Global Solutions - https://www.linkedin.com/in/laurencewhittam/

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we welcome Lori Hardtke, the owner and president of ByteWize, Inc. Lori shares her journey of building a successful MSP business while staying true to her vision and values. She reveals that her motivation stemmed from a clear understanding of what she didn't want in her business: she didn't want to have employees, drive all over town servicing clients, or chase down clients for payments. This awareness of her non-negotiables allowed her to focus on what truly mattered to her. By prioritizing her lifestyle, personal, and business goals, Lori was able to build a thriving business that aligned with her desires. She emphasizes the importance of knowing what you don't want as a guiding principle in business development. For Lori, this clarity served as a compass, directing her towards the right opportunities and decisions that supported her vision. Through Lori's story, listeners gain valuable insights into how defining what you don't want can lead to a more focused and purposeful approach to business growth. Her journey serves as an inspiring example of how staying true to oneself and one's values can pave the way for success and fulfillment in entrepreneurship.     Website: https://www.profitfirst4msps.com LinkedIn: https://www.linkedin.com/in/lorihardtke/   Corporate Partner: Clockwork AI - www.clockwork.ai

Show Summary In today's episode of the Grow My Accounting Practice podcast, we had the pleasure of hosting Harley Liechty, the CEO and Founder of Get Better Bookkeeping. Harley shared valuable insights into the journey of his firm's growth and the key factors that have contributed to its success. He discussed the challenges faced during the initial stages of growth, highlighting the importance of overcoming obstacles and learning from mistakes to drive progress. Harley also elaborated on the strategies and approaches adopted by Get Better Bookkeeping that have propelled its rapid growth, positioning it as one of the fastest-growing firms in the industry. He emphasized the unique value propositions and distinctions that set Get Better Bookkeeping apart from competitors, underscoring the significance of providing exceptional service and value to clients. Additionally, Harley delved into the importance of clearly defining and communicating the value proposition of the firm, emphasizing the impact it has on attracting and retaining clients. Looking ahead, Harley provided insights into the future direction of Get Better Bookkeeping, outlining ambitious plans and goals for the company's growth and expansion in 2024. His expertise and experiences offered invaluable lessons for accounting professionals seeking to navigate challenges, differentiate their firms, and drive sustainable growth in the competitive landscape of the industry.     Website: www.GetBetterBookkeeping.com   Corporate Partner: Jetpack Workflow - https://jetpackworkflow.com/

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we're thrilled to welcome Kathy Dise, the founder of BudgetEase, to share her insights on financial management strategies. Kathy emphasizes the critical importance of conducting monthly meetings with clients to ensure ongoing success. These regular check-ins provide an opportunity to review financial performance, address any concerns, and set goals for the future. By fostering open communication and collaboration, Kathy believes businesses can achieve greater clarity and control over their finances. Cash sustainability emerges as a central theme in Kathy's discussion, highlighting what it truly takes to maintain a healthy cash flow. With BudgetEase's expertise, businesses can develop effective budgeting strategies tailored to their unique needs and goals. Kathy emphasizes the significance of proactive cash management to mitigate risks and seize opportunities for growth. Through BudgetEase's comprehensive approach, businesses can achieve greater financial stability and resilience in today's dynamic market. Moreover, Kathy delves into the importance of efficient accounts receivable management, revealing how BudgetEase has streamlined processes to shorten payment cycles dramatically. By reducing days to pay to just seven, businesses can improve cash flow and liquidity, facilitating smoother operations and sustained growth. Additionally, Kathy touches on the significance of project management, sharing how BudgetEase has optimized workflows to enhance service delivery. By focusing on efficiency and quality, BudgetEase ensures clients receive superior support and value, setting them apart in the competitive landscape.   Youtube: https://www.youtube.com/@BudgetEase/videos LinkedIn: https://www.linkedin.com/company/budgetease/   Corporate Partner: Your Cyber Team - https://www.techiegurus.com/

Show Summary In today's episode of the Grow My Accounting Practice podcast, we have a special treat for our listeners. The hosts themselves, Mike Michalowicz, author of the renowned book Profit First and Co-Founder of Profit First Professionals, and Ron Saharyan, Managing Director and Co-Founder of Profit First Professionals, alongside our wonderful PFP Guide, Liz Szporn, will be leading the discussion. Join us as we celebrate Profit First's 10th anniversary this year and reflect on its remarkable journey over the past decade. During this episode, the hosts will provide exclusive insights into the inner workings of Profit First Professionals, offering listeners a unique glimpse into the world of Profit First. From insightful anecdotes to valuable lessons learned, this episode promises to be an engaging exploration of Profit First's evolution. Furthermore, the hosts will take us on a nostalgic journey back to the beginnings of Profit First Professionals. From humble origins to remarkable achievements, this episode offers a captivating narrative of growth and transformation. Join us as we commemorate a decade of Profit First and its profound impact on businesses worldwide.   Website:https://profitfirstprofessionals.com/ Facebook:https://www.facebook.com/ProfitFirstProfessionals/ LinkedIn:https://www.linkedin.com/company/profit-first-professionals/ Instagram:@proud_to_be_profitable Twitter:@profitfirstpros TikTok:https://www.tiktok.com/@profitfirstpros   Corporate Partner: Your Cyber Team - https://www.techiegurus.com/

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we're thrilled to welcome Maddie Craig, the founder of Blue Cypher Bookkeeping, as our special guest. Maddie shares invaluable insights on being the ultimate brand ambassador for your business, emphasizing the importance of exuding confidence and pride in what you do. She highlights the significance of knowing your own limits and strategically navigating networking opportunities to maximize impact when it matters most. Furthermore, Maddie stresses the importance of bringing value first, establishing trust as an expert rather than adopting a sales-centric approach. She encourages listeners not to settle for less than they deserve, urging them to be selective in their partnerships and clients, just as they would in dating. Lastly, Maddie offers empowering advice on embracing authenticity and resilience in the face of criticism or rejection, reminding us that staying true to ourselves is key to long-term success. Tune in for an episode packed with actionable strategies and inspiration!   Website:https://www.bluecypherbooks.com/ Facebook:https://www.facebook.com/bluecypherbooks LinkedIn:https://www.linkedin.com/in/mscraig/   Corporate Partner: Very Very Video - www.veryveryvideo.com

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we are joined by Jonathan Bello, the Founder/CEO and Principal Accountant of One 8 Solutions. Jonathan shares invaluable insights into building a successful team through effective hiring and onboarding strategies. Firstly, Jonathan delves into the hiring talent roadmap, emphasizing the importance of outlining clear objectives and expectations when bringing new talent on board. He discusses the significance of aligning hiring decisions with the company's long-term goals and culture, ensuring a cohesive and motivated team. Next, Jonathan highlights the crucial role of technology in their hiring process. He elaborates on how leveraging the right tools and systems streamlines recruitment efforts, enhances candidate experience, and ultimately contributes to building a high-performing team. Additionally, Jonathan underscores the importance of staying updated on emerging technologies to remain competitive in the recruitment landscape. Finally, Jonathan sheds light on their comprehensive approach to onboarding, going beyond mere tool familiarization. He emphasizes the importance of stretching comfort zones, providing ongoing training and coaching, and fostering a culture of growth and collaboration within the team. Jonathan's insights offer actionable strategies for firms looking to optimize their hiring and onboarding processes for sustained success.   Website: https://one8solutions.com LinkedIn:  https://www.linkedin.com/company/one-8-solutions Facebook:  https://www.facebook.com/One8Solutions  Twitter:  https://twitter.com/one8solutions  Instagram: https://www.instagram.com/one8llc   Corporate Partner: People Processes - https://peopleprocesses.com/

Show Summary In today's episode of the Grow My Accounting Practice podcast, we have the privilege of hosting April Stroink, whose journey from what she describes as her worst year to possibly her best year in coaching is nothing short of inspiring. April's resilience and determination have shaped a compelling narrative that we believe holds valuable lessons for our audience. Throughout the episode, April delves into the challenges she faced, shedding light on the mental health toll on cash flow and self-worth during difficult times. She candidly discusses the importance of staying the course even when circumstances appear bleak and shares personal insights on taking her own advice. April highlights the significance of diversifying income sources and emphasizes the commitment to showing up, even on days when motivation is lacking. Listeners can expect to gain valuable insights into the strategies April employed to overcome challenges, providing a roadmap for those navigating their own entrepreneurial journeys. Her story serves as a beacon of hope, demonstrating that with determination and the right mindset, even the toughest times can lead to unprecedented success in the coaching field. Join us as we explore April's transformative journey and uncover the key elements that have contributed to her remarkable turnaround in today's episode.   Website: aprilstroink.ca   Corporate Partner: Pumpkin Plan Your Biz - www.pumpkinplanyourbiz.com

Show Summary In today's insightful episode of the "Grow My Accounting Practice Podcast," we welcome Sarah Webb, who sheds light on strategic approaches to targeting licensed professionals. Sarah delves into her experience and expertise, addressing key questions like, "How did she successfully target licensed professionals?" Listeners can expect to gain valuable insights into the unique characteristics that set attorneys and doctors apart in the business landscape. Sarah explores the intricacies of working with private medical practices, sharing trends she has observed and offering practical advice on navigating this specialized sector. Sarah Webb doesn't stop there – she shares her wealth of knowledge on what truly makes licensed professionals, including doctors and attorneys, successful in their practices. Through engaging anecdotes and real-world examples, Sarah provides listeners with actionable strategies and a deeper understanding of the dynamics that contribute to the success of professionals in these specialized fields. Whether you're an accountant looking to expand your client base or a licensed professional seeking to enhance your business acumen, this episode is a must-listen for anyone aiming to thrive in the unique realm of licensed professions. Join us for an enriching conversation as Sarah Webb shares her expertise, providing listeners with practical takeaways and a fresh perspective on navigating the intricacies of accounting for licensed professionals. Don't miss out on the latest episode of the "Grow My Accounting Practice Podcast" – your go-to resource for insights into growing and optimizing accounting practices.   LinkedIn: https://www.linkedin.com/company/webb-cfo/   Corporate Partner: Officially Social - https://www.officiallysocial.com/

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we have the privilege of hosting Andrew Berg, CPA, the managing member of Berg Advisors and Lightyear Business Advisors. A trailblazer in the industry, Andrew shares valuable insights into the transformative decisions his firm made, notably abandoning the time-tracking model many years ago. Instead, Berg Advisors now operates on a 100% value billing system, coupled with a robust capacity and utilization management framework. Andrew delves into their innovative pricing model, designed for high profitability, and an efficiency plan that streamlines their operations. One key takeaway from the episode is Andrew's perspective on model clients – a concept applied at Berg Advisors despite not working within a specific niche. Andrew emphasizes the importance of creating free time and fostering the right mindset for change, shedding light on the technologies his firm utilizes to enhance efficiencies. Notably, Berg Advisors operates as a 100% virtual firm, boasting overseas employees. Andrew also discusses the firm's evolution into becoming advisors for their clients, sharing the journey of aligning their services with the evolving needs of their clientele. In the final segment, Andrew Berg provides a glimpse into the future of accounting practices, offering valuable insights for firms looking to stay ahead in the ever-changing landscape. Today's episode is a masterclass in strategic shifts, profitability models, and the mindset required to thrive as an accounting professional in the modern age. Tune in for a wealth of knowledge and actionable strategies to elevate your accounting practice.   Facebook: https://www.facebook.com/andrew.berg.756 LinkedIn: https://www.linkedin.com/in/abergcpa/ Twitter: https://twitter.com/bergcpa Instagram: Instagram - andrewbergcpa Corporate Partner: Cash Flow Mike - https://cashflowmike.com/