
Simply Cabinetry Franchising: Diana and Derrick Simmons on Scaling a Recession-Proof Business
Diana and Derrick Simmons, co-founders of Simply Cabinetry Franchising, share how they turned a garage-based side hustle into a scalable franchise model. In this episode, they discuss building a business during the 2008 recession, the evolution of their showroom strategy, and why cabinetry is more of a need than a luxury. Learn how they've positioned their brand between big box retailers and boutique shops, and how they’ve prepared their franchise model with relationship-driven strategies and deep industry experience.
GUEST: Diana & Derrick Simmons
WEBSITE: https://www.simplycabinetryfranchising.com/
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Books Mentioned in this Episode:
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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Episode Shot and Edited at BlueBox Studios Tampa
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