Is the Yap Challenge Worth It? I Posted Daily for 40 Days

I have been visible for years. Stages, podcasts, rooms full of my people. Social media has been a different story, and after my marketing assistant transitioned out of the company a year and a half ago, I was barely posting at all. So I joined Jessi Jean's Yap Challenge. Forty three days, forty of them posting. Eighteen reels and seventeen stories in June, some of which took me three and four hours to make for sixty seconds of video. In this episode, I am giving you the full report. What the challenge actually taught me, what it cost me in time, what happened to my numbers, and what I would tell you to do if you want the same result without paying for it. In This Episode The reason I avoided Instagram for eighteen months, and why "I was busy" was never the real answer Three signs you are sitting exactly where I was sitting, and one of them sounds like a responsible business decision What happened to my follower count after forty days of posting, and why I am doing it again anyway The number on my dashboard that went up almost six hundred percent while my follower count sat still Why Jessi's launch worked, and the naming lesson inside it that has nothing to do with Instagram   Resources Mentioned Send me a DM on Instagram and tell me how many days you are committing to: @JamilaPayneMBA If This Was Useful Leave a five star rating and a written review. That is how other women running real businesses find this show. Then send this episode to a friend who is brilliant at what she does and nowhere to be found online. You know exactly who I am talking about.

Why You're Busy All Day but Your Business Isn't Growing You open your calendar Monday morning with a clear plan and good intentions. So why does Friday show up with half your real work still sitting there? In this episode, I'm naming something that has been quietly running your week. You are not managing one schedule. You are managing two. There is the day you planned, and underneath it there is a second workday nobody put on your calendar. I call it the shadow schedule, and it is where all the small stuff lives. The rescheduling, the chasing, the quick question that turned into twenty-five minutes, the file you know you saved somewhere. Here is what makes it so hard to catch. Every one of those tasks feels productive in the moment. You are helping, fixing, responding, staying on top of things. And at the end of the week, none of it grew your business. It just moved the day along. I break down why a packed day is not the same thing as a paid day, the four signs you are running a shadow schedule, and what this is quietly costing you in revenue every quarter. I also tell you about the Thursday afternoon that cost me five and a half hours and did not move my business one single inch, because I want you to know this comes for all of us, even when you plan well. Then I give you the five-step recovery plan I use to get the week back. In This Episode The second workday nobody scheduled, and why you cannot see it happening The lie hustle culture sold you about what a full calendar means The quarterly number hiding inside the follow-up you keep pushing to tomorrow What twenty-three minutes has to do with every quick question you answer The afternoon I lost five and a half hours and could not have prevented any of it The two questions to ask before you touch a single interruption The one rule that keeps a blown day from turning into a blown week Do This Next Keep a Shadow List for the next three days. Open one note on your phone, give it a title, and every time you do a task that was never on your calendar, write it down. Do not organize it. Do not judge it. Just capture it. On day three, read the whole list top to bottom. That list is your week, the real one. Then run every item through two questions. Does this need to happen today? Does this need to be me? What is left over is telling you exactly what to delegate, what needs a system, and what to drop. Start the list today. Not next week. Today. Resources Mentioned → DM me on Instagram @JamilaPayneMBA and tell me how many tasks landed on your Shadow List by the end of day one. Just the number. I want to see it. → Loved this episode? Leave a five-star rating and a written review so another entrepreneur can find the show. → Know someone who is always saying she has no idea where her time goes? Send her this episode.

What if your next five-figure offer did not require a launch? My guest this week is Tenagne Turner, founder of BRB Retreats, a luxury international retreat company serving high-achieving women entrepreneurs, coaches, and consultants. Since 2021 she has generated over a million dollars in revenue through a relationship-first, invitation-only model built around retreats. She has done it without paid ads, without public launches, and without a massive following. Her retreats have taken women to Greece, Bali, Costa Rica, Tulum, and Morocco, and her next two are already selling with one sold out into 2027. In this conversation, Tenagne breaks down exactly how she builds, prices, fills, and runs profitable retreats on a 12-month runway. She shares what your business needs before you host your first one, why she never lets anyone book without a conversation, how she finds villas that sell the retreat from a single photo, and the pricing mindset that separates a profitable retreat from an expensive vacation you accidentally paid for. If a retreat has been sitting in the notes app on your phone, this is the episode that moves it onto your calendar. IN THIS EPISODE The one thing your business needs before you host your first retreat, and the starting point Tenagne recommends if you do not have it yet. Why Tenagne calls retreats the opposite of launching, and how her 12-month retreat runway removes the pressure from selling and planning. The invitation-only sales model that starts with a list of 25 names, and the 30-minute conversation every single guest has before they can pay her. The profit-first pricing approach that turns a retreat into a real offer, including the number Tenagne starts her clients at and the profit range a well-priced retreat can produce. Her villa selection process, from the search filters she uses to the one-picture test that tells her whether a property can sell the retreat for her. The negotiation move she makes with every villa owner before she signs, and why she almost never books through the platform where she found the property. How she structures her week to run a million-dollar retreat business while coaching only three days and closing her calendar by three o'clock. The client retention skill Tenagne discovered she had, and why she believes it is the most undervalued conversation in the coaching industry. RESOURCES MENTIONED Connect with Tenagne on Instagram at @lovetenagne and explore upcoming BRB Retreats, including Greece next June, at BRBretreats.com. → The CEO Summer Camp waitlist is open. Waitlist members get first access to enroll and waitlist-only pricing that goes away when public enrollment opens. Join at dailysuccessroutine.com/list. Come tell me on Instagram @JamilaPayneMBA if a retreat is going on your calendar this year. I want to hear where you would take your clients. If this episode hit, leave a five-star rating and a written review. It is the single best way to help more business owners find the show. Then share it with one entrepreneur friend who has been talking about hosting a retreat.

This is the conversation I want every woman in business to hear. The belief that selling is sleazy, pushy, and something to apologize for is quietly costing you more money than any pricing mistake ever could. I walk through where the fear of asking for money actually begins, why so many of us are running an old money story we never agreed to, and the proof that people genuinely want to be sold to when the invitation is done with skill. I share stories from my own life that changed how I see selling for good, and I give you the exact questions to ask yourself the next time you feel that pull to shrink. If you have been playing small with your offers and calling it being polite, this is the episode that changes your mind. You are going to walk away hearing sales completely differently, and you are going to feel ready to make the ask. IN THIS EPISODE The exact picture you have in your head of a salesperson, and why holding onto it is keeping you from earning more The real reason asking for money feels so heavy, and the old story running underneath it that you never agreed to The proof that people are not just tolerating being sold to, they are choosing it on purpose, every single day The four questions that stop the spiral the next time you feel yourself about to shrink The words I need you to delete from your vocabulary starting today, because they are costing you money DO THIS NEXT Study one person who sells well this week, on purpose. Turn on a live shopping show or watch someone sell on social, and notice the exact second you start wanting the thing. You are taking notes on a skill you are building. Catch yourself the next time you enjoy being sold to, and notice that you did not feel robbed. You felt taken care of. Let that rewire what you believe selling is. Make one invitation you would normally talk yourself out of. Follow up with the warm lead. Tell the happy client about the next step. Say your price out loud without flinching. Just one ask this week, that your old story would have stopped. RESOURCES MENTIONED → Get on the list for the Paid CEO at dailysuccessroutine.com/list Come tell me what resonated. Find me on Instagram at @JamilaPayneMBA and slide into my DMs. I read every one.  

There is a number sitting inside your business right now that you have never calculated. It is the total of every hour you worked this year that you never sent an invoice for. The follow-up calls. The quick questions. The over-delivery. The free consults that turned into coaching sessions. In this episode, I am walking you through six places this is showing up in your business, doing the actual math on what it is costing you every year, and giving you a sharper way to think about pricing your packages so the work you deliver and the money you earn finally line up. If you have ever closed out a strong month and wondered why your bank account did not reflect the effort, press play. This is the episode that changes how you price your next offer. Key Topics Discussed The six places service providers are quietly working for free, and how to spot each one in your own business What scope creep actually is, why it shows up on more than half of all projects, and the structural reason it keeps happening to you The compounding math behind unbilled work and what your generosity is really costing you over five and ten years Why over-delivering is not building the client loyalty you think it is, and what it is doing instead The mindset shift that separates a service provider from a business owner, and why one runs the company while the other gets run by it My contrarian take on add-ons versus right-sized packages, and why pricing for what your clients actually need beats nickel-and-diming every time Action Steps for the Week Pull up your last completed client project. Add up the unbilled hours. Multiply by your hourly rate. Look at the number. Let it land. Rewrite one of your packages. Just one. Pick the offer you sell the most often and rebuild it to include what you already know your clients are going to need. Write down what is not included in that package, and prepare the language you will use when a client asks for something outside of it. Connect With Jamila Send me a DM on Instagram @JamilaPayneMBA and tell me your unbilled hours number. I want to know what you found. If this episode hit, leave a five-star rating and a written review. It is the single best way to help more business owners find the show. Share this episode with one entrepreneur friend who needs to hear it.

Your calendar is telling on you. It is telling on your priorities. It is telling on your revenue. And it is telling on whether you are actually running a business or whether you have built yourself a job. In this episode, I am pulling back the curtain on the calendar patterns I see over and over again with my clients. The missing sales blocks. The generic marketing time. The client meetings that should never have ended up on your schedule. The complete absence of white space. If any of that sounds familiar, you are not alone, and you are not broken. You have a structure problem. And we can fix it. I am also sharing stories from my own business that prove why being fully booked is the wrong goal. There was a stretch where I was running thirty hours of client work every week and burning out. There was another season where I cut my client hours down to ten and made more money than I did when I was packed. The difference was not effort. The difference was the calendar. By the end of this episode, you will have a clear picture of what a real CEO calendar looks like, the five profit centers you need on your schedule every week, the 3x3 framework that will change your business in thirty days if you commit to it, and the plan the week ahead process I do every Sunday evening to make sure my week actually produces revenue instead of just exhaustion. Key Topics Discussed Why being fully booked is BS and what you should be aiming for instead The six calendar confessions that quietly tell on you and your business The five profit centers every CEO calendar must include The 3x3 rule that will change your outreach game in thirty days The Sunday night ritual that determines what your next seven days actually produce Key Takeaways Your calendar is the most honest mirror in your business. It tells you what you are really building, whether you meant to build it or not. Fully booked does not mean more money. In some seasons, it means the opposite. The space on your calendar is what creates the room for revenue to grow. Generic blocks do not produce results. They produce guilt. If your block does not name a specific deliverable, you will skip it every single time. Marketing and sales are not the same thing. One creates awareness. The other makes the invitation. Your calendar needs blocks for both. The highest performers are not the ones doing the most. They are the ones thinking the most about what they should be doing and then protecting time to do it. Mentioned in This Episode Last week's episode: How to Get Consistent Clients in Your Service Business Priority Blocking Training to Manage Your Calendar  Connect with Jamila Come find me on Instagram at @JamilaPayneMBA and send me a DM. Tell me which calendar confession hit hardest for you. I read every single message. Join the Waitlist If this episode made you realize that your calendar is the problem and not your work ethic, then you already know what the next move is. Get on the waitlist for the new six-month group program for established female service providers. The doors open soon. The waitlist gets first access. Head to DailySuccessRoutine.com/list to get on the list. Enjoyed This Episode? Please leave a five-star rating and a written review wherever you listen. Reviews are how new entrepreneurs find this show. And share this episode with a business owner in your life who is stuck on the fully booked treadmill. She needs to hear this.

If you have ever sat down at the start of the month, looked at your revenue goal, and realized you have no idea where those clients are actually coming from, this episode is for you. I am pulling back the curtain on the one thing most established service providers are missing in their business and it is not a new offer, a new funnel, or another marketing course. In this episode, I am breaking down the system that takes you off the client rollercoaster for good. I am sharing stories from my early days as the Director of Marketing for a social media agency, the giant Post-it note that lived on my office wall, and the real estate client who used this exact practice to do twenty million in volume and double her business. I am also introducing a framework I use with every one of my clients called the Pipeline Promise. If you have been making good money but it does not always feel like it, if you finish a client engagement and immediately wonder where the next one is coming from, this episode will give you the missing piece. Key Topics Discussed The five signs your business is missing the system that drives consistent revenue Why following up is not optional and what most business owners get wrong about it The Pipeline Promise framework that changes everything The exact math behind a healthy client pipeline (and why your revenue goal might not be realistic right now) The real estate client story that proves this is not theory Key Takeaways The difference between a stressful month and a profitable month is not your strategy. It is your system. You probably do not have a lead generation problem. You have a lead management problem. Or both. You have to know the difference. There is a number that tells you whether you are going to hit your revenue goal before the month is even over. Eighty percent of sales require five follow ups. Only eight percent of business owners actually do it. That gap is where your money is hiding. Following up is not the part where you bother people. It is the part where you actually run a business. Resources Mentioned Pipedrive is my recommended CRM for managing your client pipeline. Get it at https://aff.trypipedrive.com/2lnlodd1kdow  Full disclosure, I am an affiliate. My new six month group program for established female coaches, consultants, and service providers is opening soon. The name reveal is coming, and the waitlist gets first access. Get on the list at DailySuccessRoutine.com/LIST. Connect With Me DM me on Instagram @JamilaPayneMBA and tell me one thing you took away from this episode. I read every single message. If this episode helped you, please leave a five star rating and a written review wherever you listen. And share it with the business owner in your life who needs to hear it. Stay productive and get paid.

What is actually holding your business back? For most experienced entrepreneurs, the honest answer is not strategy, not marketing, and not the algorithm. It is fear, and more specifically, the quiet, sneaky kind that disguises itself as procrastination, over-researching, and endless tweaking instead of taking action. In this episode, I am breaking down one of the most important reframes I teach: fear is not a stop sign. It is data. The entrepreneurs who break through to their next level of business growth are not fearless. They have simply learned to read what their resistance is actually communicating and move forward anyway. If you have been hitting the same ceiling in your business and wondering why you cannot seem to break through, this episode will give you the clarity, the framework, and the permission slip you need to stop letting fear make your business decisions for you.   TOPICS DISCUSSED Why fear is not a problem to eliminate, it is information to interpret The difference between productive fear and avoidance disguised as strategy How to identify what your resistance is actually pointing to The sneaky ways fear shows up in your business without looking like fear What overcoming entrepreneurial fear actually looks like in practice   KEY TAKEAWAYS Fear at a new level is a signal, not a warning. I share the reframe that changes how successful entrepreneurs respond when resistance shows up. Tune in to hear how to use it. Procrastination has a different root cause than you think. I uncover what is really behind the delay and distraction patterns that are stalling your business growth. Your resistance is pointing somewhere specific. I break down how to read what your fear is actually telling you and why that information is more valuable than any strategy. CEO-level decision making requires a different relationship with fear. I share the mindset shift that separates entrepreneurs who break through from those who stay stuck. There is a practical framework for moving through fear. I walk through a decision filter you can use immediately the next time resistance is running the show.   CALL TO ACTION If this episode gave you a new way to look at the fear that has been slowing you down, share it with an entrepreneur who needs to hear it. Leave a 5-star rating and a written review. It helps more business owners find the show and get access to content that actually moves the needle. DM me on Instagram @JamilaPayneMBA and let me know what landed for you. Book a call if you're interested in learning more about coaching with me.  This is the Productive & Paid podcast, real conversations about entrepreneurship and money. Until next week, stay productive and get paid.  

You are making money. But are you actually keeping it? Too many entrepreneurs I talk to are generating real revenue and still not paying themselves consistently. They are running profitable businesses and their personal finances do not reflect it at all. Here is what most people do not realize. How you pay yourself depends entirely on how your business is set up. LLC owners and S-Corp owners play by completely different rules. And if you do not know which rules apply to you, you could be leaving thousands of dollars on the table every single year. That is exactly why I brought Chika Obih on the show. Chika is a CPA with 16 years of experience working with high-achieving women entrepreneurs. In this episode she breaks down how to pay yourself correctly based on your business structure, what the IRS actually requires, and how to make sure your personal finances finally match the business you have built. Key Topics Discussed Why your business structure determines how you pay yourself The difference between owner draws and W-2 salary What the IRS means by reasonable salary and why it matters The three-bucket framework for salary, draws, and retained profit How to pay yourself consistently even when revenue fluctuates The S-Corp tax savings most business owners are missing Key Takeaways Your business structure determines how you pay yourself. Most entrepreneurs find out they have been doing it wrong after the fact. Chika breaks down exactly what the IRS expects from you based on how your business is set up. There is a three-bucket framework for paying yourself. Getting the balance right between these three buckets could save you thousands in taxes every single year. Reasonable salary is not a number you get to make up. The IRS has a definition and if you miss it in either direction it will cost you. Chika explains how to find the right number for your industry and location. There is a right way to pay yourself consistently even when revenue fluctuates. Chika shares the exact approach she gives her clients so they can stop guessing and start paying themselves like a CEO. Your money check-in routine could be your most powerful income generating activity. Chika shares the weekly and monthly habits that keep her motivated, clear, and consistently in action in her business. Resources and Links Download Chika's Free Monthly Money Check-In Guide  Follow Chika on Instagram — @chikaobihcpa Connect on LinkedIn with Chika Subscribe to Chika on YouTube  Enjoyed this episode? If this conversation opened your eyes, share it with a business owner who needs to hear it. Leave a five star rating and a written review so more entrepreneurs can find the show. And come tell me what you think. You can DM me on Instagram @JamilaPayneMBA anytime. This is the Productive and Paid podcast. Real conversations about entrepreneurship and money. Until next week, stay productive and get paid.

You got off the call feeling great. The conversation flowed, they seemed interested, and you said — "I'll send over a proposal." And then you spent the next two hours writing it, the next two days waiting for a response, and the next two weeks following up. Sound familiar? If you are a coach, consultant, brand designer, VA, marketing agency owner, or any kind of service provider who is sending proposals to get business, this episode is your wake-up call. Proposals are not the professional, polished move you think they are. For most service providers, they are quietly killing your close rate, draining your time, and handing control of your sale over to a document that can't answer questions, handle objections, or guide anyone to a decision. In this episode, Jamila breaks down exactly why proposals are working against you and makes the case for package pricing, the shift that speeds up your sales cycle, puts you back in the driver's seat of every sales conversation, and helps you close clients in one call instead of one month. Key Topics Discussed The hidden cost of proposals that most service providers never stop to calculate Why your sales process might be the reason deals are stalling — not your pricing The simple pricing shift that helps entrepreneurs close clients in one conversation A real client story that will make you rethink how you're currently selling The quick audit that tells you exactly where your sales process is breaking down Key Takeaways Proposals hand control of your sale to a document. When you send a proposal and get off the phone, you remove yourself from the most important part of the process — the moment your client is deciding. You can't answer questions, address hesitation, or guide them. The proposal has to do all of that alone. And it can't. Package pricing closes clients faster. When your offers are defined in advance and you walk clients through them on the call, the decision happens in real time. No waiting. No follow-up. No guessing. Two packages is a great place to start. Package A and Package B. Define your deliverables clearly, know the differentiators between each tier, and put it somewhere you can pull up on a sales call. That's it. Your business is not too custom for packages. Your expertise doesn't change client to client — only the context does. Packages exist to give clients a range to find where they fit within what you offer. That's not less personal. That's smart design. Confidence in your offers is part of the sale. Arriving at a sales conversation with clear, defined packages sends a message: I know what I do, I know what it's worth, and here's what it looks like to work with me. That energy closes clients. Resources & Links Mentioned Connect with Jamila on Instagram: @JamilaPayneMBA Learn more about working with Jamila: Schedule a call Join my newsletter, The Productivity Edit  Enjoyed This Episode? If this episode resonated with you, please take 60 seconds to leave a 5-star rating and a written review — it helps Productive & Paid reach more entrepreneurs who need to hear this. Share it with a business owner friend who you know is out here sending proposals and waiting by the inbox. And DM Jamila on Instagram @JamilaPayneMBA with your biggest takeaway. This is the Productive & Paid podcast — real conversations about entrepreneurship and money. Until next week, stay productive and get paid.