Designing Brand Identity | Episode 24

Logo Package Swatch automates the creation of logo package colors, generating all the necessary colors with ease. It also ensures color consistency across all exported files, eliminating the risk of color variations. This saves designers hours of manual work, allowing them to focus on their creative endeavor. Logo Package Swatch is a companion extension that seamlessly integrates with Logo Package Express. It provides designers with a centralized location to manage and access all their brand colors. This ensures that the correct colors are always at their fingertips, eliminating the need to search through multiple files or rely on manual color codes. You can download Logo Package Express here: https://bit.ly/47S2Qxx For questions or inquiries about being a guest on the show feel free to contact: *email me at [email protected] Follow me on Instagram, Facebook, @giftboxcreative

Welcome to the Creators Revival podcast where we explore the latest trends and insights in graphic design, featuring our special guest Philip VanDusen of Verhall Design.   With over 25 years of experience as a creative executive in strategic branding and graphic design, Philip has worked with some of the world's most successful global retailers, consumer products companies and branding firms.   As the Head of Graphic Apparel for Old Navy, he oversaw an $800 million T-shirt design business, while his role as VP of Design for Global Snacks at PepsiCo involved driving innovation and design strategy across a range of snack brands.   As the Owner of Verhaal Brand Design, a branding consultancy in New Jersey, Philip's agency specializes in brand strategy, graphic design and marketing for an international roster of clients.   In this episode, we dive into some of the most pressing topics in the design world today, including the massive growth of AI and its impact on design and creativity. Philip also shares his perspectives on the metaverse, exploring how it's changing the way we think about design and user experience. We also delve into trend spotting in graphic design, discussing how to identify and apply trends in ways that are relevant and meaningful to audiences.   As we explore the world of design, Philip shares his insights on the emergence of cultural phenomena and how they are shaping design and brand identity. This podcast is a must-listen for anyone interested in the latest trends and ideas shaping the world of graphic design. Join us as we dive deep into the world of design with Philip VanDusen. Here's where you can follow Philip: Website - https://philipvandusen.com/ LinkedIn - https://www.linkedin.com/in/philipvandusen/ YouTube - https://www.youtube.com/@PhilipVanDusen Instagram - https://www.instagram.com/philipvandusen/ Brand Muse Newsletter - https://philipvandusen.com/muse

The truth about your logo could shock you! Logo design and branding are important aspects of any business, as having a distinct and recognizable brand can help to promote consumer recognition and drive sales. When it comes to protecting your logo or brand, the process of trademarking is critical. This involves registering your logo with the appropriate authorities, which may involve sending in samples of the design or filling out paperwork verifying its use within your organization. From there, you can feel confident that no one else will be able to use your logo without permission. By protecting your logo or brand through trademarking, you can ensure that you maintain full control over how it is used and that your unique identity remains intact. Thanks to these benefits, the process of trademarking is an essential component of any successful business strategy. Troy brings over 30 years of diverse hospitality management experience to Kiwi Restaurant Group. He has successfully built new concepts, redesigned and rebranded existing restaurants and hotels, and improved upon well-established venues for iconic brands such as Hilton Corporate properties, Sheraton, TPC Golf Clubs, as well as luxury Caribbean resorts, and exclusive private memberships clubs. Throughout his career Troy has spent much time in asset transition and turn-around management for all types of hospitality and restaurant businesses. This experience makes him the perfect candidate to help guide KRP Restaurants through its own growth and development. . . . For questions or inquiries about being a guest on the show contact me: *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me, you can visit www.gitboxcreative.com and fill out the contact form or email me at [email protected]

Branding is the foundation of hearts in your businesses to reach more customers effectively. In this podcast episode of talk about how branding can actually help your business in ways you may not have expected in this, I'll go over a few simple ways branding is important to help grow your business, in 2022. For questions or inquiries about being a guest on the show contact me: *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me, you can visit www.gitboxcreative.com and fill out the contact form or email me at [email protected]

In this episode, Louise Karch talks about how Realtors and Food Hospitality Owners can find your million-dollar brand-name, the truth behind Betty Crocker, seven systems you can use right now, and the reason why jingles seem to be so easy to remember. Louise Karch is a brand naming expert and speaker to business professionals for business growth. Louise, makes sure your brand stands out. She's won The Pillar Community Award For Innovation and was once a marketing faculty member of the University of California at the Master's degree in Adult Education.  She is also providing growth strategies within the business. In this episode, we talk about her book Word Glue Finding Your Million-Dollar Brand Name, a branding naming handbook that easy to use, and the perfect tool in your brand naming arsenal. For questions or inquiries about being a guest on the show feel free to contact: Email me at [email protected] DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com and fill out the contact form or email me at [email protected]

In this episode, I talk about getting clear on your goals and purpose including a few steps you can take to bring more clarity to your purpose on a daily basis. For questions or inquiries about being a guest on the show feel free to contact: Email me at [email protected] DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com and fill out the contact form or email me at [email protected]

Adam Brown is an award-winning creative director of Marrow in Lexington, Kentucky. In this podcast episode, we discuss’ topics such as the state of building a brand and defining what a brand means in today’s complex marketplace. Adam gives his amazing perspective on how the landscape of communication plays out and why branding is so important in today’s state of communication. Plenty of parallels of creativity and communication develop as Adam Brown explains how fresh ideas in advertising play a part in innovation being used and how marketing results play out. We also talk about some life lessons that he’s learned while building the agency and antidotes of how proper branding has helped him change the history of an entire school's campus. Adam’s perspective can help you glean industry insights that you can apply in your field, even if you’re an agency owner or designer. With wit and charm, Adam Brown’s insight gives logical tactics you can use to learn and improve your brand communication in your projects. With ideas and sources to draw from, Adam Brown takes you on an amazing journey throughout his creative career. So sit back, grab some popcorn and enjoy this episode.

Designing a Brand Identity is more than just having a logo. It’s a compilation of multiple parts, steps, and processes that are a compilation of a Logo Type, Logo Mark or Signature, Color Scheme, Typography, Image Composition, Logo Lockups, Icon Set, Tagline, Audio Signature, Signage, Animation, and Lifestyle Usage Mockups. When these elements in a strategic align way, they create what’s often referred to as a Brand Identity. The Brand Identity will generate a sense of unity among all visual elements to create the brand experience over time that people will use in relation to your products. In this 1 Hour episode, I discuss those features and benefits so that you may understand more about what makes up an Identity Design and incorporate that more into your offerings to your customers. If you like this episode and want to hear more content on this topic, please share what you liked most about it with me on social by posting and tagging me @giftboxcreative  For questions or inquiries about being a guest on the show, feel free to contact me with your preferred method: *Email me at [email protected] *, DM me on Instagram, Facebook, or Twitter @giftboxcreative Preferred Topics Include: Creativity Branding Design Marketing Freelancing Startups

Color in psychology has a powerful meaning when it comes to using them in your marketing campaigns. These colour meanings play a different effect when used in your brand’s products or services to help boost market attention. This colors you choose are never static but, when chosen by their color definition, can boost sales and generate traffic. This podcast episode will cover what each color means, as well as the effects, have on consumers purchasing decision. If you like this episode and/or want to hear more content on this topic please share what you liked most about it with me on twitter by posting and tagging me @gitboxcreative For questions or inquiries about being a guest on the show feel free to contact me with your preferred method: *email me at [email protected] *DM me on Instagram, Facebook, or Twitter @giftboxcreative

Figuring out the big idea for your business can be of tremendous value. It can make things easier to communicate and spreading the message of your business to the marketplace. Buy having a clear picture and making the idea of your business synchronistic to your company’s core values, it will make things easier for potential customers to decide if they want to work with you. For questions or inquiries about being a guest on the show feel free to contact: *email me at [email protected] *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you can visit www.giftboxcreative.com and fill out the contact form or email me at [email protected]