COPS - The Contracting Officer Platform podcast

Topic 011 - Commercial Pricing Decoded

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Welcome back for another episode of The Contracting Officer Platform.

A quick heads up.... "Looks about right" isn't a pricing technique.

At some point, every Contracting Officer has looked at a proposal and wondered, "Okay... but how do I actually know this price is fair and reasonable?"

That's exactly what we're tackling in this episode.

We'll walk through the complete commercial pricing process—from building a competitive mindset and conducting meaningful market research to finding the right pricing data, evaluating commercial sales, applying price analysis techniques, negotiating with confidence, and documenting a determination you can actually defend.

Along the way, we'll call out common mistakes, share practical tips, and discuss the questions every CO should be asking before concluding a price is fair and reasonable... and occasionally remind people that a quote from 3 years ago is not a pricing strategy. 

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