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Fortinet’s Robert May: Why cybersecurity partners need to think beyond individual technologies

11/11/2026
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Robert May, executive vice president of technology and product management at Fortinet

Cybersecurity partners face a growing challenge: Customers increasingly need integrated solutions that bring networking, cloud, security operations, and other technologies together, but building the expertise to deliver those solutions takes time, resources, and careful choices about where to invest.

For Robert May, executive vice president of technology and product management at Fortinet, the biggest skills gap isn’t necessarily expertise in individual security products. It’s understanding how those products work together to solve customers’ broader operational and business challenges.

In this sponsored episode of In The Channel, May joins ChannelBuzz.ca to discuss how the technical demands on cybersecurity partners are evolving, where partners should focus their investments in skills, and how developing deeper expertise can open new business opportunities.

A central theme of the conversation is the importance of building outward from existing strengths. Rather than attempting to become experts in every emerging technology, May suggests partners look first at their current customers, established capabilities, and the adjacent areas where they can deliver additional value. Fortinet’s Engage Partner Program provides a framework for developing those specializations.

The discussion also explores the growing role of managed security services. As organizations struggle to find and retain specialized security talent, partners have opportunities to deliver more sophisticated capabilities, including by building services around security operations resources provided by vendors like Fortinet.

May also offers a preview of XPERTS26 Canada, taking place in Montreal November 22–27. The event brings Fortinet’s technical partner community together for hands-on workshops covering secure networking, security operations, cloud, operational technology, and AI security.

He explains how the event draws on real-world engineering experience, why its practical labs are designed for experienced technical professionals, and how activities such as the Ultimate Fabric Challenge help foster a community of learning among partners.

The conversation closes with advice for Canadian VARs and MSPs planning their next investments in technical expertise, and a look at the flexibility partners will need as AI continues to reshape the cybersecurity landscape.

Partners interested in developing their capabilities can learn more through the Fortinet Training Institute and explore the agenda and participation requirements for XPERTS26 Canada.

Read Full Transcript

Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news, information, and analysis to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca and your host for the show.

Cybersecurity is getting more complicated, and so is the job of being a cybersecurity partner. It’s no longer enough to be an expert in one particular technology or product. Increasingly, customers are looking to partners to understand how different technologies work together, how to integrate them into a broader security strategy, and how to turn all of that into meaningful business outcomes.

But for partners, particularly smaller VARs and MSPs, there’s a challenge there. How do you build the technical expertise customers need without spreading your resources too thinly? Where should you specialize? And how do you turn those investments in skills into opportunities for growth?

Those are some of the questions we’re exploring today with Robert May, executive vice president of technology and product management at Fortinet.

In this sponsored edition of In The Channel, we’ll discuss the changing demands on cybersecurity partners, the growing role of managed services, and how partners can make smart decisions about developing their technical capabilities.

We’ll also take a look at Fortinet’s XPERTS 26 Canada event, taking place in Montreal later this month, and how its hands-on training approach fits into the company’s broader partner enablement strategy.

Let’s get right into it. My chat with Robert May.

Robert Dutt: Robert, thanks for taking the time. I appreciate it.

Robert May: Thanks so much for having me.

Robert Dutt: I want to take this opportunity to talk a little bit about technology, technology enablement, and building up the skills that partners need. The Fortinet portfolio has expanded a lot. No surprise, because the cybersecurity attack surface has expanded a lot as well.

How has that changed what’s expected of a partner by customers today? What do partners need to be good at today that perhaps wasn’t so important just a few years ago?

Robert May: As you mentioned, the technology has expanded significantly. Partners now need to understand how the different pieces fit together so they can become a trusted advisor for the customer.

End customers are also struggling with a lack of skills and resources, so they need to rely on partners as an extension of their team. For the partner, they need to know a lot more different components than they did in the past.

If I’ve got 10 or 20 different products in my security operations, I need to string these together into an operation or workflow. That’s the level where partners can really help customers build those integrations, do things efficiently, add automation, and so forth. It’s really understanding that end-to-end picture.

Robert Dutt: How do you find partners are doing? Acknowledging there are going to be some who are probably ahead of the game and some who are lagging behind, as a collective group, how would you say partners are doing on getting that platform message and being able to communicate and integrate that whole story for customers?

Robert May: It’s an evolution. People don’t usually like to pitch or present stuff they’re not comfortable with, but they start to see the need to do that because the things they’re selling, or that they’re more traditionally comfortable with, connect to a lot of other technologies that they need to talk about together as one solution.

I think customers today are asking for solution-based projects, not individual components. The partners are moving that way, but it takes time, of course.

Robert Dutt: Selling on outcomes is something that’s gone across the channel. Does that speak to the solutions focus you’re talking about?

Robert May: When you talk about outcomes, you usually go into business outcomes. Conveying the need for a new tehnology or solution to the management level. So that you’re putting in terms they understand, whether that’s how to make more profit, how to reduce operating costs and so forth. Certainly, it’s a matter of helping to translate from the technical to the non-technical, so to speak.

Robert Dutt: I have to imagine that’s increasingly important because we’re seeing, with all the attention security is getting of late, a lot more attention from folks who aren’t necessarily directly, technically responsible for security, but ultimately, the C-suite who are responsible for the company-wide vision.

Robert May: Certainly. You saw this inflection point during the pandemic, where suddenly there was a lot more attention and visibility at the board level and the C-level on, “What are we doing?”

You saw a ramp-up in the hiring of chief information security officers across all types of industries. This brings a renewed focus from that top level, from people who are traditionally not technical. They want to understand, “What are we doing? How are we taking care of this thing I heard in the news?” And understand what the lower levels are doing about it.

Robert Dutt: As partners are required to look at more areas of expertise, and as you’re expanding the areas you’re serving as the attack surface widens, I’m curious if there are any areas where you see a particular gap.

Are there areas where partners haven’t gone as deep as a whole, and there might be a big opportunity to build expertise to round out that integration story they’re selling?

Robert May: Historically, different partners come from different directions. They might come from the networking side, from the cloud, or from security operations. But these are all converging to a point where you need to at least have some knowledge in those other domains.

If I’m a specialist in SD-WAN, I need to know how that’s going to impact security operations, what type of data they’re going to need to access, and how that feeds into my SIEM and other tools downstream.

The knowledge has been highly concentrated in certain areas, and now they need to have that broader view. This is probably an area to focus on.

Robert Dutt: What do you think are the best approaches for deciding the next area to work on or specialize in? Partners can’t necessarily become experts in everything. How do you make those decisions about where to specialize?

How much should be based on customer feedback versus emerging market opportunities with new customers, versus building on adjacencies to their home base—the technologies with which they’re most familiar and comfortable?

Robert May: In general, it’s going to start from that core knowledge. What’s the current customer base, and what are they telling you they’re missing or the next areas they’re evolving to? That’s a starting point you already have well established, and then it’s expanding out from there.

For example, if it’s a customer focused on SD-WAN, you would want to start expanding into the SOC or into the cloud for areas connected to those SD-WAN deployments. Your customers will be telling you, “This is what we’re doing next,” and you can grow from that perspective.

It covers all the different technologies we provide, of course, but again, it’s more about that starting point for the customer.

Robert Dutt: As partners expand their areas of expertise, do you see a danger or risk in trying to spread technical resources too thinly? What do you see the best-in-class partners doing to mitigate that as they look to expand their portfolio?

Robert May: If you try to go too quickly into areas you’re not familiar with, you end up with shallow knowledge and aren’t able to help the customer at that deep technical level. It’s more of a natural expansion of the products and services they’re offering today, so they have that depth of experience.

The successful ones tend to have more services and other integration with customers. They get a real-time feedback loop established so they know, “This is the next area where I need to invest more skills and knowledge because I’m starting to see this.”

Having that connection with the customer and a service offering is one way to do that.

Robert Dutt: How does expanding the scope of specialization—those technical skills and market skills—help a partner grow, connecting to the business opportunity?

What changes for a partner when they start to develop deeper skills in more areas? How does that translate into differentiation, stronger customer relationships, new revenue opportunities, and those sorts of things?

Robert May: From the point of view of having more things in your portfolio, you can go after new markets. That’s an obvious one.

But if you look at partners that are invested with large enterprise organizations, initially they might be selling to one particular team in that organization. Expanding into other skill sets and areas opens up more projects within that organization as well.

They might be focused initially on the network part, but then they can expand to security operations, operational technology, or whatever other elements that company has.

Robert Dutt: That sounds like you’re seeing partners moving into more sophisticated services over time as a result of building out those capabilities.

Robert May: Certainly. What we’ve seen in the industry is that, to become that trusted advisor, a lot of partners have had to develop managed services as part of their portfolio.

That way, they have that business-to-business connection with the operations team, and they move at the pace the customer is moving. They have that connectivity.

Robert Dutt: For so long in the transition towards managed services, managed security services stayed a pretty—I don’t want to say shallow, but a pretty basic—set of offerings. True managed security services remained a specialist MSSP play.

That’s something I’ve seen changing in the last three or four, maybe five years, towards more managed security among more players. Does that map with what you’re seeing, and how do you see that trend evolving?

Robert May: Definitely. It’s an area where most enterprises have tried to build a lot of this in-house, and then they’ve hit roadblocks where they’re competing for the resources or skills that are out there.

There’s a limited set of skills globally for doing, say, a security operations centre. Being able to outsource that is very attractive for them.

Historically, more than 10 years ago, there were only a few providers providing that. Now you see more and more partners, even smaller ones, providing these types of security operations as a service. It provides economies of scale, leveraging the people underneath to provide that as a service.

Robert Dutt: Is it safe to say that available skill sets are still the biggest limiting reagent in that growth and expansion?

In talking to partners over the years, it’s been a problem. Even talking with yourself and your peers in the vendor space, it’s hard to find and retain the right people with the right skill sets. For partners, especially small partners, that has historically been a massive challenge as well.

Robert May: That’s been a recurring theme for more than 10 years. What we’ve seen from our side as a vendor is that we’ve started providing some of these services to partners. They can leverage us on the back end, provide the connection to the customer, and add value on top of the service.

For example, we provide security operations as a back-end service to the partner, who can resell that and add their own expertise on top. It’s a way to leverage that without rebuilding an entire operation from scratch, which takes a long time. That’s one approach we’ve seen that’s helping.

Of course, there’s all the discussion around AI, but a lot of that is automating pieces that are time-consuming to build and maintain, providing some help there.

Robert Dutt: The nice theory is that, for so long, the mantra of managed services has been, “Automate all the things you can.” Hopefully, that opens up space for your existing people to take on new, more interesting ideas, develop new skill sets, and those sorts of things.

Robert May: Indeed. It’s been the way we’ve grown our own security operations. But once you do that, there’s the next wave of things to follow. It’s a never-ending uphill battle.

Robert Dutt: There’s never a dull moment in the security space, that’s for sure.

Bringing it around to XPERTS Canada, which is taking place in Montreal later this month, it’s a place where you bring together partners to expand their technical skills, understand what’s in the market, what’s coming, and what they need to worry about next for that next round of threats.

For partners who aren’t familiar with the event, can you explain what XPERTS is, who it’s designed for, and what makes it different from other training opportunities you or your peers may offer?

Robert May: Sure. This is something we started more than 10 years ago, and we run it globally and inside each region. This year, the Canadian event is in Montreal in a couple of weeks.

You can think of it as a week-long boot camp. It’s hands-on workshops for technical engineers—a way to get immersed in new technology or things they haven’t seen before.

It’s also run by our consulting systems engineering team. This is the team involved in large-scale projects globally. When there’s a new project for something customized and deeply technical, that information is used to build these workshops.

It’s coming from real-world experience, delivered by strong technical people from the field. It’s something special on top of training.

There’s a requirement in terms of baseline knowledge: you have to be NSE 4 to attend. It’s hands-on workshops, so you have to have that familiarity to follow the workshop.

It gives a week of immersive, hands-on experience across a variety of subjects, from secure networking to security operations, cloud, and operational technology. AI will be sprinkled across everything. It’s embedded inside each of those areas. There’s a lot of new stuff for them to see.

Robert Dutt: You touched on some of the areas of focus. Are there major technical areas that are particularly in focus this year? What should partners expect to take away that they can put to work once they’re back in front of customers the week after?

Robert May: To some extent, it’s getting more hands-on with the security operations portfolio that people may be less familiar with if they’re coming from a networking background. That’s one element.

Certainly, the discussion around AI continues to come up in every conversation. Having practical examples and solutions for customers is something they can take away and say, “Now I understand how I would embed this protection.”

Whether it’s different AI tools customers are using or they’re building their own, how do you secure this infrastructure? It’s bringing it to a practical level so they can have that conversation with the customer as well.

Robert Dutt: I had the chance to attend the Americas International, or CALA, XPERTS a couple of years ago. One thing that struck me was the culture of it, the community feel, because everyone there has that background and those common goals.

Can you touch on the culture or feel you’re looking to encourage with XPERTS?

Robert May: Definitely. These are engineers from different companies. In a way, some are competitors, but it’s more about community learning and the information they share among themselves that doesn’t even come from us.

To sum up the culture, you could look at the Ultimate Fabric Challenge as one example. This is something my team created. It’s a gamification workshop that allows them to compete head-to-head.

A lot of those top engineers get really into it. They’re competing with each other online, flaming each other and things like that. When we have the global championship, people from different countries and regions come together and form their own community.

It’s people learning from each other. That’s something we’ve promoted all these years.

Robert Dutt: Any new wrinkles in the Ultimate Fabric Challenge this year? What are you doing to keep partners on their toes?

Robert May: We’ve put some AI security breach-related things in there. The thing with the Fabric Challenge is that it’s always the latest, greatest version as well.

It might even be pre-release stuff they haven’t played with yet. They have to have that previous knowledge to figure out and solve the problems. There’s a lot of focus on AI this year.

Robert Dutt: Throughout the time I was there, there were a couple of general keynote sessions, but the focus seemed to be so much on the hands-on component: the lab time, the challenge, the time in front of a computer and talking to people.

What’s the importance of those hands-on events as opposed to simply learning about a new technology or product through slideware?

Robert May: At this event, we try to minimize even the amount of plenary sessions and presentations because they’re there to learn and do the hands-on work.

That’s why we keep the event focused on those deeply technical people. It follows that theme all the way through, and that’s what they’re interested in. That’s what we try to emphasize.

Robert Dutt: You described XPERTS as a one-week boot camp, an intensive opportunity for partners to build out their skills. But, to your point about things changing so quickly in the threat landscape partners and customers are facing, training can’t be a once-a-year thing.

How does the event fit into Fortinet’s broader picture of partner education, certification, ongoing technical development, and career and skill building?

Robert May: That’s something we promote and push year-round: maintaining that level of technical skills and specializations across the partner landscape. It’s an ongoing activity partners need to keep up with throughout the year.

XPERTS is a once-a-year special thing. They can see the latest stuff that’s maybe not in the training materials yet, with real-world projects embedded in it. It’s a combination of the two that helps partners move fast.

Robert Dutt: If I’m a partner who’s unable to make it to XPERTS this year, what opportunities are there? You mentioned some of this is pre-release and a preview in many cases. How much can I get access to elsewhere?

Robert May: The XPERTS event is picking up the latest stuff and doing an in-person boot camp. That same content then feeds back into the overall training and certification program.

One part is into the NSE community. That will percolate into the labs and workshops provided through the NSE Institute.

We also have other tools we provide to partners for demos, presales, and other aspects. If they’re at a certain level of certification, they get access to more tools and earlier access to those things.

It’s a continuous, closed loop. This is usually the starting point for the latest stuff, and then it waterfalls down to those other areas.

Robert Dutt: Let’s bring this back to the partner who’s listening. If I’m a Canadian Fortinet partner and want to take a more deliberate approach to developing my team’s expertise over the next year, what are the first two or three things you’d recommend I do, whether that’s a technology area or things to think about in terms of direction or focus?

Robert May: I would look at the current customer base and upcoming projects. Where’s my current focus? Where’s my concentration of skills? What are some additional areas that can build on top of that?

Whether it’s security operations or going deeper into switching and wireless, it depends on the starting point.

That will guide you towards, “These are the areas where I should have more engineers, and I should have more training for them focused on these things.”

Then the partner can start to develop more solutions that are pre-packaged and templated. It’s a way to build out the core knowledge they already have.

Robert Dutt: Do you find it’s usually best to go with something immediately adjacent to what you’re doing, or is it better to create a separate island of expertise or skills and bring the two together over time?

Robert May: It depends on the people more than anything. Personally, I would leverage my current knowledge and build out from there.

But there’s an angle to say, from a top-level business perspective, “I can build out an island of something else, and eventually they join together.”

Both can be successful. It depends on the management objectives.

Robert Dutt: What are you hearing most from customers about where they need help? That may help many partners figure out where to go next.

Robert May: A lot of it is on operations and connecting multiple technologies together. Back to the discussion on platforms and platformization, this is one solution to that problem.

Instead of buying 10 products from 10 vendors, I might want to buy 10 solutions from two vendors. If my team gets trained on one, they probably already know 70 per cent of the second one, 70 per cent of the third one, and so forth. That’s one strategy the customer can employ.

Partners can offer services around a solution or platform. They can start with one part of the project and turn on more capabilities as features, instead of selling a new thing and having separate training and operations around each new technology that gets deployed.

Robert Dutt: Last one for me: as we look ahead to next year and potentially beyond—although you don’t want to get too far out over your skis in this industry with the way things evolve—what will distinguish the partners best positioned to capitalize on the next wave of opportunity?

Is it the ability to communicate and effectively execute on that platformization and integration strategy? What should partners be preparing for today that maybe they’re not thinking about?

Robert May: The last year showed us the rapid transformations from AI itself. Every two months, it’s almost something brand new.

Being flexible, able to change quickly, and adapt to the environment is the most critical thing. You can use AI as a tool to speed up some work, but when the whole landscape is changing, you need to adapt very quickly.

Having a focus across the platform—exposure and visibility into all these different aspects of technology—allows you to adapt and tackle something you’re not doing today, but you have that reach.

Having that platform view gives you more options and keeps that flexibility open.

Robert Dutt: Sage advice. Once again, I’d like to thank you for taking the time.

Robert May: Awesome. Thanks so much.

Robert Dutt: There you have it. Fortinet’s Robert May on the changing technical demands facing cybersecurity partners and the importance of building expertise that goes beyond individual products.

I’d like to thank Robert for joining us, and thank you for listening.

One thing that stood out to me from this conversation is the balance partners need to strike between depth and breadth. Customers increasingly want integrated solutions rather than collections of individual technologies, but that doesn’t mean every partner needs to be an expert in everything.

As Robert suggests, there’s a lot to be said for starting with the customers and capabilities you already know, then building outwards into adjacent areas where you can deliver additional value.

There’s also an interesting opportunity in managed services, particularly as vendors like Fortinet make more sophisticated security operations capabilities available to partners who might not have the resources to build those capabilities entirely on their own.

Of course, developing those skills takes ongoing investment, and that’s where events like XPERTS 26 Canada come into the picture.

The event takes place in Montreal from November 22 to 27, bringing together Fortinet’s technical partner community for hands-on training, workshops, and the Ultimate Fabric Challenge.

You’ll find more information about the event and Fortinet’s partner training resources in the accompanying post at ChannelBuzz.ca.

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