D&H Canada sees double-digit growth as advanced solutions business accelerates
Peter DiMarco, general manager, D&H Canada
D&H Canada is seeing double-digit growth in 2026, driven in part by significant momentum in advanced solutions, as the distributor continues to invest in the people and capabilities needed to support an expanding Canadian partner base.
Speaking with ChannelBuzz.ca at the company’s THREAD conference in Toronto, Peter DiMarco, general manager of D&H Canada, said the company’s performance has exceeded expectations, with growth in some advanced solutions categories running between 40 and 60 per cent.
The results follow a year of investment and expansion. When we spoke with DiMarco earlier this year, he argued that companies willing to invest through uncertain market conditions would emerge in a stronger position.
The distributor has also seen strong uptake from solution providers looking to expand the scope of their business with D&H. DiMarco said 262 partners have begun purchasing advanced solutions through the distributor this year, making partner acquisition one of the company’s biggest areas of progress.
But growth isn’t the only issue on partners’ minds.
Rob Brown, vice president of sales, D&H Canada
Rob Brown, vice president of sales at D&H, said rising technology prices and supply chain pressures have become dominant concerns for Canadian resellers, many of whose customers are trying to stretch budgets that haven’t increased alongside hardware costs.
For D&H, that has created opportunities to provide additional support, including inventory reservation programs that allow partners to purchase and hold products at current prices for future deployment.
At the same time, D&H is expanding its focus on helping smaller solution providers pursue more sophisticated opportunities in infrastructure, cloud and AI, without requiring them to build all of those capabilities internally from the outset.
DiMarco said the company has invested in additional sales resources and greater partner segmentation to maintain its high-touch approach as the business grows. Brown highlighted D&H’s Go Big AI initiative, which is designed to help smaller partners develop the skills and market knowledge needed to participate in emerging AI opportunities.
The distributor is also expanding its Canadian Partnerfi community, which DiMarco said has grown from nine members to 50, with an emphasis on peer-to-peer collaboration, education and business development.
In this episode of In The Channel, DiMarco and Brown discuss:
What’s driving D&H Canada’s growth and where it’s finding new partner opportunities;
How rising hardware prices are changing reseller conversations with customers;
The distributor’s strategy for helping traditional SMB partners move into advanced solutions;
How D&H is expanding its Partnerfi community while preserving its peer-to-peer focus;
The role of AI in D&H’s own operations and its partners’ businesses; and
What the company wants Canadian solution providers to focus on as they plan for 2027.
Listen to the full conversation below.
Read Full Transcript
Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news, information and analysis to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca, and your host for the show.
D&H Canada is having a strong year, with double-digit growth overall and even faster growth in advanced solutions. But as the distributor expands into more sophisticated technologies and works with a broader range of solution providers, it’s also trying to preserve the high-touch approach that has traditionally distinguished it in the SMB channel.
At D&H’s THREAD conference in Toronto, I caught up with Peter DiMarco, general manager of D&H Canada, and Rob Brown, vice president of sales, to talk about how the business has evolved in 2026, what they’re hearing from Canadian partners, and where they see the opportunities ahead.
We discuss the impact of rising technology prices on reseller and customer budgets, how D&H is helping partners move into advanced solutions and AI, and the growing role of its Partnerfi community.
Let’s get right into it, my chat with Peter DiMarco and Rob Brown.
Robert Dutt: Gentlemen, thank you for taking the time.
Peter DiMarco: Pleasure to be here.
Robert Dutt: Pete, when we talked back in February about the investments and ambition for the year, we talked about the idea that the companies willing to invest through uncertain times would come out ahead. We’re getting towards the end of the year. How’s that played out? What’s changed most significantly in the Canadian business since last we spoke, which was much nearer the top of the year than the end?
Peter DiMarco: Yeah, so to answer your first question, it’s played out really well for us. We continue to grow at a double-digit pace. If you look at our advanced solutions space, that’s actually growing 40%, 50%, 60%, depending upon what category. That actually includes cloud as well.
So everything has turned out, honestly, better than expected. We hired a bunch of resources. We had to put them in place and get them trained, and the onboarding and acceleration of those resources have helped fuel our growth for this year. The results honestly came out better than expected.
Robert Dutt: Where are those hires, where are those resources centred right now?
Peter DiMarco: Mostly, 100% in customer-facing and market-facing roles. So support teams, sales teams, team leads, operations managers, pre-sales engineers, and then a couple of field roles as well.
Robert Dutt: All right. Rob, you’re now a year or so into the role of leading sales. I’m curious what you’re hearing from Canadian solution providers. Where are they finding opportunities, and what are they asking D&H to help them do that wasn’t maybe on the radar a year or two ago?
Rob Brown: Sure. Well, the obvious answer is the supply chain challenges we have and some of the price increases that have plagued the entire channel and put pressure on customer budgets. It’s kind of shifted everything. And you’re right, a year ago, we really weren’t having this conversation.
I’d like to say there’s never a good challenge I like to waste, because it’s an excellent time to offer value, right?
So I think our general role in distribution, as a channel community as a whole, is to supply as much transparent information as we possibly can so that customers can make new decisions.
They started their year with a budget. Their budget’s probably not going up, yet the prices went up by 10%, 15%, and sometimes even more than that. You might have a customer that needed 100 laptops, and now he can only afford to buy 80 with his budget. He still needs the other 20. What do you do?
There’s a lot of value distribution and the ecosystem can supply in that type of environment to offset some of these challenges, add value, and give customers good answers from which to make solid business decisions.
So I would say, in general, to answer your question, it’s the price changes. It’s dominating the conversation.
They need technology. The legacy technology they have is not the technology they need to move forward. They need to be able to invest in some of these emerging, largely AI-based technologies, but there are budget constraints around pricing.
Robert Dutt: How’s that conversation evolved over the course of the year? We had the initial RAMageddon shock. I’m just curious how you’ve seen resellers react to that and how the conversation has evolved.
Rob Brown: It went from shock and awe to, “I’ve got to manage this process. I have no choice.”
It’s funny how quickly you can adapt. The smart ones are adding value and telling customers, “The best price I can guarantee you is today, because I don’t know what tomorrow’s going to look like. I don’t know what supply’s going to look like tomorrow.”
We’re likely going to be here for a while. I don’t think this is going to resolve itself by the new year.
So you need to think about this thing long term. You need to talk to your finance teams about your budget long term, and you need to work with partners like D&H to help you overcome some of these challenges.
We have a reserve warehouse. We’re more than happy and willing to put your inventory in it. We can buy and hold it at a current price and hold it for later, and we’ll project-roll that out for you.
And one thing I can guarantee you is the price that we charge to buy and hold your product is a lot smaller than the price increase you’re about to incur.
So there are answers out there. You just have to explore.
And I think that once the resellers and the solution providers themselves realized the situation they were in, and once the shock wore off, it was into solution mode.
Robert Dutt: You must have seen a lot of pickup on that offer, especially in the part of the year where quote validity was shrinking to hours, sometimes it felt like.
Rob Brown: Yeah. Our reserve warehouse, if you walked through there, it’s a nice big warehouse, lots of space for us to grow. And our reserve inventory shelves were largely empty prior to this challenge. Now they’re stocked full.
Robert Dutt: Peter, you touched on some of the growth areas a bit earlier, but can you elaborate a bit on where the growth is coming from today? Is it primarily more business with existing partners, bringing new partners into the fold, expanding the technology categories? Where’s the growth?
Peter DiMarco: Great question, and it’s something that we look at often.
I’d say it’s all of the above. Many new partner relationships. If I have to look at where we are more successful, or where we have faster success than I expected, it’s partner acquisition.
So, for example, in the advanced solutions space, this year we’ve done business with 262 new advanced solutions partners. They hadn’t bought those products from us in the past. Now they’re buying products from us.
And a lot of it is around ease of doing business, around response time, being able to help them put together bills of materials. To Rob’s point, a ton of transparency around not only price increases, but also helping them around things like product roadmaps, features and benefits, and what the options are around certain price points along the way.
We’ve also done some creative financing, offered extended terms to partners as well to help extend out their business, knowing that budgets have gone up.
Now, within that, when I look at the overall segment, the majority of the growth has come from the higher end of the SMB and the mid-market partners.
So existing partners continue to invest in their sales force, and as they bring on new customers or new end customers, they’re coming to us for product, for training, for events and boot camps. And so that’s really helped as well.
Robert Dutt: You mentioned advanced solutions, and I know that’s been a huge focus area for the last little while. The history of D&H is kind of focused on that smaller VAR, the SMB-focused partner. How do you pursue those opportunities without losing the high-touch accessibility that made D&H so successful with smaller partners in the first place?
Peter DiMarco: Yeah, it’s a great question. So the investments we made in sales resources have allowed us to do that. Our customer bases are smaller versus where they’ve been in the past, so our sales reps have more time to spend with partners.
The second lever that we pulled is doing even more segmentation in our sales force for partners that focus on mid-market and the higher end of the SMB, separating those from those that focus on the S in the SMB.
And the good news for that is every single customer gets a personal sales rep. So just because you’re smaller doesn’t mean you’re going to see a degradation in service. If anything, you’ll see even better service, because smaller partners tend to have the same issues.
And you can aggregate them together and come up with a solution to help not just one, but many partners. For example, things like extended financing programs that we think would be really good for many SMB partners.
So a lot of focus on segmentation, as well as we’ve added some layers to our sales organization, team leads and other roles that give us greater eyes on how we’re supporting those customers every day.
Robert Dutt: Within the sales organization, it sounds like there are sort of separate teams serving the two sides of the house there. How do you think about the opportunity to bring along folks who have been historic D&H partners but are looking upmarket or seeing more opportunities around more sophisticated solutions, that sort of thing?
Peter DiMarco: We absolutely love it. And when we look back on what are the things we’re most proud of, it’s helping partners move upmarket.
And so by having lots of focus on customers, spending a ton of time with them — you’ve probably heard our Show Up Big initiative, spending a lot more time with partners — we’re really able to dive in with those partners that want to grow.
And while every partner will say that they want to grow, us doing the scanning of the partner base, spending a lot of time with them, we’re able to find out those partners that are committed.
And committed to us, number one, is the owner committed to investing in advanced technologies?
Number two, do they have sales resources and the sales motions to sell into these technologies or acquire new customers?
And then number three, do they have the pre-sales and post-sales engineering bench to be able to execute?
And so we do a lot of work through our field team, our inside team, our business units, to look at a thousand partners as an example, and then come away with, “Boy, here are the 150 that we think really get it. We have their commitment.”
Rob Brown: Yeah, I would layer on that by saying not every SMB reseller has the AI skill set on their bench. They just don’t. I mean, they’re a smaller organization.
When you talk about the larger enterprise partners across the country, they have the investment capability to hire talent, or they already have talent on their bench, and they can have those people build their AI practices on their behalf.
But in that smaller community, they just don’t have it. That doesn’t mean the answers are not there for them.
We’ve created a program called Go Big AI at D&H, and it’s designed to do just that: enable partners who don’t have the AI skill set on their bench, provide them with vendor training, provide them with sales training, provide them with technology training.
That’s just what we have in-house. And we also partner with various vendors, all the players in the AI space. They also have their own unique training, their own play cards and their own go-to-market strategies around AI that we can filter through this program and disseminate to the SMB community.
So just because you’re an SMB customer doesn’t mean you’re not going to use AI. It’s not exclusive to the enterprise-class reseller or customer. AI is pervasive. It’s going to explode across all segments of the country and customers that use it.
So SMB is a big opportunity for us. We grew up in that space, and we’re taking the skills and what we know how to do best, taking a hands-on approach to dealing with some of those smaller partners that just don’t have the skill set themselves.
Robert Dutt: We’re here at THREAD, and I’ve had the opportunity, the fortune, of being at this event a few times over the years, back since well before it was known as THREAD.
What’s the big message you’re bringing to Canadian partners this year? What should they be paying attention to, whether it’s a technology opportunity, a change in the market, something new from you guys that you’re focused on here today?
Rob Brown: This might be a unique perspective, and it might even surprise a few people, but as the world shifts to AI, digital automation is really controlling a lot of your go-to-market strategy. It really controls your sales strategy, how you deal with customers, how you engage with customers.
And we have our own digital automation journey that we’re on. We believe in the full utilization of our data and as much automation as we can possibly bring to market.
But we strongly believe that platforms transact and people sell. We invest heavily in our people. We’re a people-first organization. Platforms should augment the selling experience, not replace it.
So as an industry pivots towards digital automation and utilizing AI to drive workloads and policy and process, we’re on that path as well.
Having said that, we’re also doubling down on the human approach to selling AI, and I think that’s a unique differentiator for D&H.
Robert Dutt: Has THREAD itself evolved as the D&H business has changed?
I can remember in the early days, the message from Greg Tobin, who was leading the business at the time, was that this is an old-fashioned selling show. And I think it’s gotten a little bit added onto that, if anything.
How are you thinking about THREAD today, especially as you’ve built the business out and added new things?
Peter DiMarco: Yeah, so as a former sales guy, I’d always love to sell more, but I would tell you the event has really transformed from a selling show to enablement, education and opportunity management.
So our partners are here today to do a couple of things.
Number one, get educated and potentially enabled on solution sets.
Number two, advance their overall business by meeting with D&H experts, be it credit, be it marketing, be it our sales team, to help them drive their business to greater levels.
And the third thing is to meet with other partners.
So through our Partnerfi community, we’ve expanded it from nine members to 50 members over the last year. Many of those Partnerfi members will be here today.
And they love the fact that they can engage at events like this and just talk shop, whether it’s solutions around AI or how do I compensate my engineers? How do I fill my bench with capacity?
So the event itself has transformed, to your point, from a show to a conference or a summit that’s all about relationships, education and enablement.
Robert Dutt: Refresh my memory. How long has Partnerfi been active in the Canadian market?
Peter DiMarco: It has been active for four years.
Robert Dutt: How have you seen that community evolve, both in terms of scale and the role it plays in the overall Canadian business?
Peter DiMarco: Yeah, so I’ll go first, and I’m sure Rob’s got a lot of great input on Partnerfi, as he’s been a key leader in expanding it.
So when we initially started out, it was initially just that, just starting out. Let’s get partners on board that like us, number one.
And number two, we did a very good job of picking partners that wanted to go on this evolution and help build the next wave of Partnerfi with us. So that was considered wave one.
The next wave was working with our board and identifying partners in each province to determine who are the target partners that are growing in their market, that have really great skills, that would be willing to share and interact and network, which is the most important thing as it relates to a community.
And then they’re willing to make the time to do that.
So through a dedicated recruiting effort, we went on a mission over the last 12 months to come up with a great set of partners. And that’s how we got from nine to 50.
Rob Brown: I would add on that we’re not just out there recruiting any partner into the community. We think there’s a formula there.
There needs to be balance, geographic balance, representation from Atlantic Canada, Quebec, Ontario, Central Region, West, solution providers, resellers, cloud practice partners, CSP partners and things like that.
So a diverse mix of customers is really, really important to us.
And we grew, in my tenure here a year later, we’re four times the size of the community. We have aspirations to grow from where we’re at today by adding another 20 by our next summit in the spring.
And what I hear from partners is that because we’ve only been four years old, we’re an emerging community and we’re building out our practice, we’re really hyper-focused on the peer-to-peer side of the business, really diving into the collaboration.
Some of the other communities in the marketplace are a little bit more mature, have a couple hundred partners in their community, and ours retains its intimacy, strong connections with each other, strong learnings from each other.
And we’re going to work hard over the years to hold on to that part of the community.
The most value we get, I believe our vendors get, and I can tell you for sure our resellers get from the community, is their ability to sit down with each other, express common challenges, learn from each other, express common opportunities.
“I don’t know how to do that. How did you do it?”
“Okay, that’s helpful for me. Thank you.”
Communities were built on that spirit. And if we let it go, the whole thing kind of dies and fizzles off with it.
So in Partnerfi, we’re going to double down on that peer-to-peer connection, and we’re going to make sure our program doesn’t grow so big to the point where it becomes a little bit more cold and vendor-driven.
It’s supposed to be a peer-to-peer community, and we’re going to hold onto that.
Robert Dutt: You touched a little bit earlier on the way AI is, or the way you’re thinking about AI in terms of the sales effort and that sort of thing.
I’m curious how you guys are thinking about AI internally at D&H in terms of how you’re using it, how you see it changing the partner experience with D&H over time.
Rob Brown: Yeah, so I mean, I’m a salesperson. I’m the sales guy, right? So I look at everything from a sales lens.
This is a tremendous opportunity for technology refresh.
If you look at the installed base that most of our vendors have sold through, that technology cannot handle the AI workloads of the future. It just can’t.
You’re driving a Honda Civic around a Formula One track. It just doesn’t work. You need to upgrade the car, which means that’s a tremendous opportunity for us to go after.
And our role is to help our vendor partners dive into that installed base and help the resellers that service those customers refresh that technology.
Anything that is a generation too old, that’s off warranty, and that customer is on an AI journey, it’s our job to help enable the technology refresh inside of that organization.
So that’s what I see. I see dollar signs when I look at that.
It’s a tremendous opportunity because what I don’t know, I’d love to ask somebody the statistic, but I would imagine the stat would come back: what percentage of customers actually have the technology to support the AI workloads that they’re building?
I would imagine 90%-plus can say, “I don’t have that.”
So it is an absolute tremendous opportunity.
We play a role in the ecosystem to educate many of these SMB partners on how to do that through the vendors that we serve. And that’s one of the roles that we have at D&H.
And like I said before, we created a program called Go Big AI to serve just that purpose.
Robert Dutt: And Peter, maybe the same question, but from a more operational viewpoint internally at D&H, in terms of how you operate the business, how you interface with partners going forward. How do you see AI shaping that?
Peter DiMarco: Yeah, so we’re just beginning on the journey right now.
As Rob mentioned, we’re going through a digital transformation initiative here at D&H, which has been a few years in the making. So I think that’s helped.
If I look at every core department that supports our customers today, AI is embedded in how we support those customers today.
Whether it’s transactionally and making faster decisions, whether it’s in areas like customer support, whether it’s our market-facing resources leveraging Copilot, we’re leveraging it across our warehouse to be more supply chain-efficient.
We’re using AI to some extent to provide a better customer experience. And that’s evolving.
As I sit here today and I look to the future, I think six months from now we’ll have additional ways of using AI, and then 18 months from now. It’s very much a journey.
And for us, what we hear is the best organizations today as it relates to AI are certainly on a journey, taking all the departments through this, versus kind of a big-bang approach.
For us, it’s absolutely not a big-bang approach.
Robert Dutt: Sort of building on that from both of you, looking ahead into 2027, what should partners expect to see next from your organization? And maybe more importantly than that, what would you like them to be doing a little bit differently with D&H a year from now?
Peter DiMarco: So a year from now, we would love for them to come to us ahead of time with their business plans or visions as to where and how they want to grow their business, sharing these plans with us and allowing us to participate where we can to help them support their business.
If they don’t necessarily have a planning process like a multibillion-dollar company, we’d love to help them do that, because we do that well as a company. We’ve got plans and KPIs. We’ve got a pretty rigorous process that we use.
We would love to teach them and coach them on how to do that.
But initially, we’d like a seat at the table to help them grow. That’d be number one.
Number two, don’t feel like you have to do it all yourself. Leverage our pre-sales resources, our deployment resources out in the field, our product specialists to help get to the best price, best specification.
Use more of us so that you can free up your cycles to focus on your customers.
Rob Brown: One piece of advice I’d give the community: if they can afford it, if it’s in their budgets, invest in AI talent.
You need to put the skills on your bench to be able to build out your practice and provide that value to your customer base.
But in those places, to Peter’s point, with those solution providers that don’t have the capacity to go out and invest heavily in AI talent, and I think we all understand AI talent is not cheap. It’s an expensive resource.
Robert Dutt: Neither cheap nor readily accessible.
Rob Brown: Both, all of the above, which is why they’re in high demand.
And that’s probably why there’s a lot of 20-year-olds out there with six-figure salaries right now, because it is a unique skill set.
If you’re one of those partners who do not have that talent on your bench, and if you’re not in a position to invest in it, that’s where we can come in.
We can combine the best efforts of D&H and the vendors that we serve and bring the AI practices and play cards that we’ve developed to those partners and through those partners.
So that would be number one.
Number two, I’m a big advocate of utilizing data. AI is just utilizing data for an outcome, when you think about it. And I think our community can learn that same lesson.
The resellers that we serve have a tremendous amount of data on their customers. The vendors have a tremendous amount of data on their customers and the technologies that serve them. And we know which solution providers sell those types of solutions to customers.
What we don’t do well, in my opinion, is combine all that data into one go-to-market strategy.
So we’re working heavily on that today, and I think you’ll find D&H will take a very data-driven, targeted approach to targeting technologies to solution providers that have the skill set, towards customers that have the need.
Robert Dutt: All right. It’s always interesting times, I think, in distribution. And thanks for taking the time to walk me through where you guys are seeing the business and where it’s heading.
Peter DiMarco: My pleasure. Thank you.
Rob Brown: Appreciate it. Thank you so much.
Robert Dutt: There you have it, Peter DiMarco and Rob Brown of D&H Canada on the distributor’s growth, the challenges facing Canadian solution providers and the opportunities ahead.
I’d like to thank Peter and Rob for joining us, and thank you for listening.
One of the interesting threads, pardon the pun, running through that conversation is how D&H is trying to balance two priorities: expanding into more sophisticated technology opportunities while continuing to offer smaller resellers the kind of personal attention and support that can help them grow their businesses.
As Rob pointed out, even challenges like rising prices and uncertain supply can create opportunities for partners that are prepared to help customers find a way forward.
If you’re enjoying the podcast, be sure to subscribe wherever you get your podcasts, and please consider leaving a rating or review.
Until next time, I’m Robert Dutt for ChannelBuzz.ca, and I’ll see you in the channel.