
INTERVIEW | Make Money by Becoming a Serial Winner with Larry Weidel
9/14/2026
0:00
31:48
Larry Weidel has spent more than 50 years studying, building, and coaching high achievers. A founding member of the organization that became Primerica, Larry helped build one of the industry's largest sales organizations, recruiting more than 24,000 people in just 39 months. Today, he is the bestselling author of Serial Winner: Five Actions to Create Your Cycle of Success, founder of Big Hitters International, and host of the Big Hitters podcast. In this episode, Larry shares the lessons he learned from building massive organizations, developing people, leveraging teams, and staying challenged well into his 70s.
On this episode we talk about:
How Larry made his first money at eight years old selling TV Guides
The early experiences that shaped his drive for financial independence
How building houses taught Larry project management, delegation, and how to get things done through other people
Why choosing the right industry and market is critical to building a large business
How Larry helped recruit more than 24,000 people in just 39 months
Why allowing people to start part-time created a different recruiting model
The power of friend-to-friend recruiting and having a product people genuinely need
Why integrity and transparency are essential when building a sales organization
How to manage your expectations and recognize your team's wins during periods of rapid growth
Why staying challenged is essential to continued growth and avoiding complacency
The difference between amateurs and professionals—and why dreams have to be funded
Top 3 Takeaways
Get into a market with unlimited potential. Larry believes part of his success came from being in an industry with a massive, continually renewing market. The right opportunity gives you room to grow rather than forcing you to fight for a shrinking piece of the pie.
Build leverage through people and systems. Larry's experience building houses taught him how to manage projects, delegate, coordinate people, and get results through others. Those skills later became the foundation for recruiting, training, and scaling a massive organization.
Stop being an amateur and develop valuable skills. Larry makes a distinction between knowing what to do and being able to do it at a consistently high level. If you want to fund your dreams, you need to develop skills that allow you to generate income above your basic survival needs.
Notable Quotes
"You never want to have good things happen that you don't notice because good things only happen because somebody makes an effort."
"When you give yourself hard things to do... you get a chance to keep growing. And when you make things easy on yourself, you go soft."
"Dreams have to be funded, folks. Somebody's got to put the money in to make those."
Connect with Larry Weidel:
LinkedIn: Larry Weidel on LinkedIn
Instagram: Larry Weidel on Instagram
Website: Larry Weidel's Website
Other: Big Hitters Newsletter
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