Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun

Shiri Melumad, Wharton Assistant Professor of Marketing, joins the show to discuss her new paper showing why dictated search terms may work better than typed. Hosted on Acast. See acast.com/privacy for more information.

Cait Lamberton, Wharton Professor of Marketing, joins Wharton Business Daily to discuss how the pandemic has impacted celebrations, including Halloween, and her research on "carnivalesque." Hosted on Acast. See acast.com/privacy for more information.

Brandon Copeland, Linebacker with the Baltimore Ravens, joins Wharton Business Daily to talk about financial literacy and his new podcast. Hosted on Acast. See acast.com/privacy for more information.