EP03: Setting Goals and Determining NFT Campaign Success Metrics with Caitlin Strempel

On today's podcast we are joined by Ian McMilan, Chief Growth Officer at Mojito. Ian shares his experience working with brands to launch Web3 marketing campaigns and gives an overview of Mojito's suite of Web3 marketing tools. 

In this episode we are joined by Kyle Reidhead, co-founder of Impact Digital Marketing and Web3 Academy. Together we discuss how social media fits into the Web3 marketing landscape, leveraging NFTs to increase engagement, marketing mixes for both small businesses and large brands, and more.

In this episode we chat with Lorr, Head Curator at The HUG, about the importance of experimentation and play in community building, and how a curation strategy can activate and energize your community by turning them into advocates. 

In this episode we interview Caitlin Strempel, CEO of Quantum Moon Marketing, an NFT marketing agency, and host of “Women in NFTs & Web3” podcast. We chat with Caitlin about how to create an NFT marketing strategy, what tactics and tech from Web2 and Web3 we should consider for our campaigns, and how to measure campaign effectiveness.

In this episode we discuss the power of storytelling and how to develop a narrative for your NFT project with special guests Maria from Everyday Goddesses and Tricia from Guava Girls. 

Welcome to Web3 Marketing with Becky and Rakhee! In our first episode, we speak with Lacey Kaelani, founder of Web3 resume wallet Metaintro, and Kali, Project Manager at Stardust Society and experienced creative director.