1448: The People-First Strategy That Turns Vision Into Reality w/ Robert Carmona

Ever feel like your grand vision is stuck on the drawing board? This episode is your roadmap to closing the gap between brilliant ideas and real-world execution. We're joined by Robert Carmona, a strategic leader who has guided nearly a billion dollars in complex projects by mastering the art of turning vision into reality. Robert shares his incredible journey from a top public sector executive to a purpose-driven entrepreneur, revealing how he built a "people-first" strategy firm, the Carmona Collective. This episode is packed with invaluable lessons on leadership, intentional growth, and how to build a business that not only succeeds but also makes a meaningful impact in the world.💡 What You'll Take Away For YOUR Business🚀 The "People-First" Framework: Why starting with your internal team's needs is the fastest way to achieve external success and execute your vision.💰 A New Model for Social Impact: How to structure your for-profit business to sustainably fund a non-profit mission you’re passionate about.📈 From Static Plan to Dynamic Dashboard: Learn to create actionable, living strategy documents that your team can use daily, ensuring you hit your targets.🤝 The Power of Intentional Growth: Discover why focusing on deep relationships with a few clients can be a more powerful growth strategy than chasing volume.🗣️ Master the Art of Storytelling: How to translate complex data and metrics into a compelling narrative that wins support from stakeholders, investors, and customers.💪 The “Flex, Adapt, Overcome” Mindset: How to build resilience into your business operations and stay on track even when things go sideways.📝 About Robert CarmonaRobert Carmona is a strategic leader and executive advisor with over two decades of experience leading complex, large-scale initiatives. After a celebrated career in the public sector where he helped guide nearly one billion dollars in capital projects, he made the leap to entrepreneurship. He is the founder of the Carmona Collective, a people-first strategy and leadership firm that helps organizations turn vision into real, executable progress. Driven by a deep personal mission, he also serves as the Executive Director of the Carmona Foundation, which supports foster care families—a cause funded and supported by his business.🎯 Robert’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs"If you start from being about the people, I think it's going to lead to big things."📢 Memorable Quotes“If we can't take care of our employees in-house and see what their vision is and what they're struggling with... it doesn't matter what we want to do for the community. We're not going to get there.” – Robert Carmona“We'd rather have 20 clients that we get to form a deep connection with than have 10,000 that is just more transactional.” – Robert Carmona“My dad grew into me at a very young age: flex, adapt, and overcome. Those are the three things that I've always kind of carried into business.” – Robert Carmona🔗 Links & ResourcesVisit Carmona Collective’s websiteConnect with Robert on LinkedInFollow Carmona Collective on LinkedIn

In this powerful conversation, Marc Broidy shares his incredible journey from a 20-year career in finance to becoming a justice-involved individual, and how that experience forged his path into mission-driven consulting. Marc breaks down the artificial wall between for-profit and non-profit worlds, revealing that the core principles of leadership, operational excellence, and human connection are universal. This episode is a masterclass for any entrepreneur who wants to build a sustainable, impactful organization. Marc's unique perspective, shaped by family philanthropy, high-stakes finance, and deep personal lessons, will challenge you to think differently about governance, culture, and what it truly means to lead.💡 What You'll Take Away For YOUR Business♟️ The Chess Master’s Mindset: How to stay strategically and tactically flexible in business instead of getting trapped by long-term predictions.🎭 3 Unforgettable Lessons from Theater: Learn why "know your lines, be on time, and be polite" is the ultimate framework for building a high-performance culture.🧠 Leadership Psychology Over Ego: Discover why self-aware, introspective leaders build stronger, more resilient teams than their “Type A” counterparts.🏦 How to Avoid Getting "Debanked": Critical advice on managing global financial operations and why having a Plan B is non-negotiable for survival.✅ The Real Meaning of "Nonprofit": Why it's a tax status, not an excuse to ignore the business fundamentals of revenue, sustainability, and operational excellence.💪 Turning Setbacks into Strategy: Learn how Marc transformed a life-altering mistake into a powerful consulting practice built on ethics and delivering "best outcomes."📝 About Marc BroidyMarc Broidy is the founder of Paradeplatz Holdings, a consulting firm dedicated to helping both for-profit and non-profit organizations achieve "best execution" and "best outcomes." Following a 20-year career in financial services, a costly personal mistake led him to become justice-involved. Now rehabilitated, he has channeled his extensive experience in finance, governance, and board service into helping organizations navigate complex operational, financial, and compliance challenges. Marc’s unique background, steeped in a family legacy of philanthropy and a deep appreciation for the arts, gives him a powerful perspective on building businesses that are both successful and humane.🎯 Marc’s BEST Piece of Advice for Wantrepreneurs and EntrepreneursBe relentlessly committed to your goals, but balance that drive with deep personal work and a commitment to humanity. True success isn't just about overcoming business challenges ethically and productively; it's about developing yourself psychologically and ensuring you treat every partner, employee, and colleague with decency and care.📢 Memorable Quotes"Why are we on this earth and doing important work if we simply want to do that in a very robotic and non-empathetic and non-human way is beyond me as a person.” – Marc Broidy“I think it's important that we always be responsive and be strategically and tactically flexible enough to play the match we're in and not assume that on move 11 or 13 of our opponent, we know what they're going to do.” – Marc Broidy“My job is there to take challenges and difficulties and turn them into wins for organizational leaders.” – Marc Broidy🔗 Links & ResourcesVisit Paradeplatz Holdings’ websiteConnect with Marc on LinkedInFollow Paradeplatz Holdings on LinkedIn

Ever feel like you’re stuck in execution mode—checking boxes, completing tasks—but not actually innovating or creating anything new? In this episode, Brian shares a powerful strategy borrowed from companies like 3M and Google that can completely change how you and your team operate: build your own “labs” time. From Post-it Notes to Gmail, some of the world’s most impactful products came from intentional space to experiment—and Brian is now implementing this exact concept inside his own businesses. This episode is your invitation to stop just working in your business… and start creating within it. ✨ Why This Matters for YouThis isn’t just a big-company luxury—it’s a competitive advantage for you: Innovation doesn’t happen on a packed to-do list—it requires space.  Creativity can’t be micromanaged, but it can be prioritized.  Some of your best ideas are sitting dormant because you never give them time.  In today’s AI-powered world, building and experimenting is faster (and more accessible) than ever. 📝 Key TakeawaysCreate Intentional “Play” Time. 3M (15%) and Google (20%) built innovation into their culture by dedicating real work hours—not spare time—to experimentation.You Can’t Schedule Breakthroughs—But You Can Create the Conditions. Giving yourself or your team permission to explore ideas unlocks creativity that structured work often suppresses.Small Experiments Lead to Big Outcomes. Post-it Notes. Gmail. These weren’t planned products—they were side explorations that turned into breakthroughs.Build > Think. Instead of overthinking ideas, use today’s tools (especially AI) to quickly prototype and test concepts.Most Ideas Won’t “Work”—And That’s the Point. The value isn’t just in the outcome—it’s in the learning, skill-building, and momentum.Innovation Is a Cultural Choice. If you don’t intentionally create space for experimentation, it simply won’t happen.🚀 Put It Into ActionStart building your own version of “labs” time: Block off 10–20% of your week for experimentation (no client work, no obligations).  Choose something you’re curious about—build it, test it, ship it.  Use AI tools to rapidly prototype ideas you previously thought were too complex.  Share what you create (even if it’s imperfect).  Challenge yourself: create and ship one small experiment per week for the next 30 days. 🔗 Stay Connected Subscribe so you don’t miss upcoming episodes and strategies  Get a FREE paperback copy of Brian’s book OPERATE! → Email [email protected] to claim yours  Connect with Brian on Instagram: @imetbrian Share this episode with someone who’s stuck in execution mode—and needs permission to start creating

Tired of feeling like your brain is a browser with too many tabs open? In this episode, former senior tech executive Lisa Larson pulls back the curtain on a silent performance killer that affects every entrepreneur: cognitive overload. She shares her journey from leading multi-million dollar practices in high-pressure corporate environments to founding Mindful Corporate Mastery, a company dedicated to helping leaders make better decisions. This isn't your typical "woo-woo" mindfulness chat; Lisa delivers a practical, performance-driven system for cutting through mental clutter, breaking the "urgency loop," and leading with intention. Tune in to learn how to reclaim your mental energy and make the clear, strategic decisions your business needs to thrive.💡 What You'll Take Away For YOUR BusinessThe 2-Minute Reset: Learn a powerful, step-by-step technique to instantly break the cycle of urgency and gain clarity before any high-stakes decision.Stop Draining Your Mental Battery: Discover why reducing small, daily decisions (like what to wear or eat) is a secret weapon for preserving your cognitive energy for what truly matters.Real vs. Perceived Pressure: Get a framework for identifying the pressures driving your decisions and learn to distinguish between genuine deadlines and self-imposed stress.Lead with Intention, Not Reaction: Understand how to shift from a reactive state—constantly putting out fires—to a proactive leadership style that creates clarity for you and your team.Use AI Strategically: Learn how to leverage AI as a powerful tool without getting overwhelmed by a hundred different ideas, by focusing on one core objective.From Corporate to Founder: Get Lisa’s top advice on how to make the leap to entrepreneurship from a place of clarity, not chaos, to ensure you execute well from day one.📝 About Lisa Larson Lisa Larson is the founder and CEO of Mindful Corporate Mastery and a former senior technology executive with over 25 years of experience leading multi-million dollar consulting practices. Having operated in high-pressure environments, including large-scale data breach responses, she saw firsthand how the most brilliant leaders struggled not with a lack of skill, but with a lack of decision clarity. Lisa walked away from corporate life not due to burnout, but with the insight to build a solution. Today, she combines elite executive strategy with disciplined mental training to help founders and leaders strengthen their decision-making, operate with intention, and build resilient, high-performing businesses.🎯 Lisa’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "If you are in the corporate world and you're looking to take that leap to entrepreneurship... don't leap from emotion. Build it from clarity."📢 Memorable Quotes"What I saw in those rooms wasn't a lack of expertise or experience; it was a lack of decision clarity.""We were never taught to think about our brain as a battery... over the course of the day that brain power... is getting depleted.""Doing things feels comfortable because that's what we've been wired to do in our hustle culture."🔗 Links & ResourcesVisit Mindful Corporate Mastery’s websiteConnect with Lisa on LinkedInFollow Mindful Corporate Mastery on LinkedInListen on Spotify: Awakening Performance. The Audio Lab.

In this powerful episode, Brian sits down with Chippy Morina-Stark, a mechanical engineer turned multi-company founder who is revolutionizing the world of building sustainability. Chippy shares her incredible journey from Kosovo to New York City, revealing how her childhood experiences and immigrant grit forged an unbreakable persistence that fuels her entrepreneurial drive. This isn't just a story about decarbonization; it's a masterclass in turning highly technical expertise into a scalable business, navigating the emotional weight of finances, and balancing the intense demands of CEO and motherhood. For any wantrepreneur or entrepreneur feeling overwhelmed by complexity, Chippy's strategic approach to simplifying data and solving real-world problems will provide a clear blueprint for success.💡 What You'll Take Away For YOUR BusinessHow to leverage childhood trauma and personal history as a source of entrepreneurial persistence and resilience.The strategic art of presenting complex solutions to clients in simple, digestible categories to avoid decision paralysis and drive action.Why the emotional weight of managing business finances is often a bigger hurdle than the tactical challenges, and how to prepare for it.A powerful mindset shift for balancing multiple high-stakes roles (like parent and CEO) by embracing the messiness instead of striving for perfection.How to transition from a technical expert to a business leader by learning to wear hats you’re not good at (and when to hire for them).Why your thoughts directly create your reality and how to "strip away" fear to finally take the leap into entrepreneurship.How to use AI and data to create a clearer, simplified picture of your business assets and opportunities, not to create more confusion.📝 About Chippy Morina-Stark Chippy Morina-Stark is a Kosovo-born mechanical engineer with over a decade of experience transforming New York City's building systems and sustainability landscape. Specializing in energy performance and regulatory compliance, she has founded and co-founded multiple companies that have generated over $3 million in revenue. Chippy’s unique perspective is forged at the intersection of deep technical knowledge, a data-driven mindset, and the powerful resilience of an immigrant entrepreneur, allowing her to turn complex challenges into simple, actionable solutions for building owners across the country.🎯 Chippy’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "You have to stop being afraid. You have to strip away your thoughts from every possible fear that you may have... and then you have to jump into that and then do it."📢 Memorable Quotes“This challenge is very easy compared to what my Grandparents have been through, what my parents have been through, what I personally have been through… there's just this mentality that there's nothing that can stop you.” – Chippy Morina-Stark“You don't get to be an engineer anymore. You don't get to do the things that you love to do. Instead, you're going to wear just so many hats along the way, and a lot of those hats, you're not very good at.” – Chippy Morina-Stark“I didn't expect the emotional weight of the finances of the business.” – Chippy Morina-Stark🔗 Links & ResourcesVisit Green Armor’s websiteConnect with Chippy on LinkedInFollow Green Armor Solutions on LinkedIn

Tired of marketing and sales feeling like two separate, warring departments? In this episode, Derek Bryant, founder of Vantage Analytics Group, dismantles the siloed thinking that creates "leaky pipelines" in so many businesses. He reveals how to build a unified business "nervous system" where data isn't just noise, but the very foundation of predictable growth. For any entrepreneur who feels like they're just putting out fires, Derek provides a masterclass in systems thinking, showing how integrating data, psychology, and smart automation can transform chaos into clarity. This isn't just for home builders; it's a blueprint for any business owner ready to stop guessing and start building an enduring, scalable company.💡 What You'll Take Away For YOUR Business🧠 How to apply principles of neuroscience and psychology to break down buyer barriers and build genuine trust in your sales process.🔍 A simple yet powerful new metric to add to your funnel (appointment SET vs. appointment KEPT) that will instantly reveal a major leak in your pipeline.🤖 The right way to integrate AI into your sales and marketing—to support your team and enhance the customer experience, not replace the human touch.📈 Why you're probably not following up with leads enough and how to find the sweet spot without feeling like you're annoying potential customers.🏗️ The "Vantage Intelligence Framework" for turning your CRM from a messy spreadsheet into a powerful, automated engine for growth.💸 How to shift your marketing message from price-based incentives to true value, attracting better clients who aren't just bargain hunting.📊 Why manual data entry is killing your productivity and how to start automating your reporting to get actionable insights, not just more numbers.📝 About Derek Bryant Derek Bryant is the founder of Vantage Analytics Group and the creator of the Vantage Intelligence Framework. With over a decade of experience in digital marketing and data analysis, he specializes in helping businesses bridge the critical gap between marketing and sales. Derek’s unique approach blends high-level data architecture with a deep understanding of behavioral psychology, allowing him to transform fragmented data into a unified system that drives predictable growth. He is a HubSpot Solutions Partner dedicated to helping entrepreneurs move from the chaos of hoping to the precision of building.🎯 Derek’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Start thinking about the systems and architecture of your business from the get-go... How do I take more of that out of my brain and turn it into a system?"📢 Memorable Quotes"People want to talk about social media. They want to talk about blog posts. They want to talk about how do I go viral? And all that stuff is fun, but it's a vanity metric... You're rolling dice. You have no control over it.""Marketing gets the lead in. We hand it off to sales and then sales just kind of takes it from there. And I've always hated that mindset... it doesn't really work like that.""Don't get into a price battle. People are so quick to throw out an incentive or something where you're really losing out on the best aspect of what you're offering."🔗 Links & ResourcesVisit Vantage Analytics Group’s websiteConnect with Derek on LinkedInFollow Vantage Analytics Group on LinkedIn

Ever wonder what separates enterprise-level giants from the rest of us? It often comes down to access to high-level strategic thinking. In this episode, Mario Damasceno of MainSquare pulls back the curtain on the world of private equity and value creation, translating complex, big-business strategies into an actionable playbook for wantrepreneurs and entrepreneurs. Mario explains how to diagnose your business like a living organism, uncover tens of millions of dollars in hidden value, and build systems for long-term, transferable success. This is a masterclass in moving from tactical firefighting to true strategic leadership, giving you the tools to strengthen your company’s core and scale with intention.💡 What You'll Take Away For YOUR Business🧠 The ANATOMI Framework: Learn a step-by-step system (Assess, Normalize, Attribute, Taxonomize, Opportunity Quantification, Map, Implement) to systematically diagnose and grow your business.🚀 Enterprise Strategies for Small Business: Discover how to apply proven, high-level concepts like operating cadences and data visibility to create massive value, no matter your company’s size.🔮 Develop Pattern Recognition: Understand why cross-industry experience is a superpower that allows operators to "predict the future" and how you can start developing this skill yourself.🤖 AI Beyond the Hype: Get a reality check on AI implementation. Learn why you must fix your data infrastructure first and how to approach AI as a "context engineer" to find real ROI.💰 Unlock Organic Value: Find out how to strengthen your company’s financial foundation and reduce operational dependencies without needing huge capital injections.🧭 Find Your "North Star": Learn the importance of linking long-term strategy with short-term tactics through a consistent rhythm of review and realignment.📝 About Mario Damasceno Mario Damasceno is the founder of MainSquare, a consulting firm dedicated to making elite value creation strategies accessible to lower and middle-market companies. With nearly a decade of experience advising private equity firms and owner-operators, he has worked across industries from steel manufacturing to food production, uncovering millions in value creation opportunities. Mario’s unique perspective comes from a career built on pattern recognition and a hands-on approach, allowing him to demystify the complex processes that drive sustainable growth and enterprise value.🎯 Mario’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "The market will tell you what it wants; you just have to listen."📢 Memorable Quotes“When you work with a really skilled operator that's had several different industry exposures… it feels like they can literally predict the future because of this pattern recognition ability.” – Mario Damasceno“We're not an AI company, but we're a context engineering firm. We contextualize client data, client situations, and then we start to think about, okay, this one very specific vertical in this business, there's a case to be made for AI implementation.” – Mario Damasceno“You cannot do AI implementation until you move these companies away from... [being] fully on spreadsheets. Until a company prioritizes that first, you might as well remove AI from your vocabulary.” – Mario Damasceno🔗 Links & ResourcesVisit MainSquare’s websiteConnect with Mario on LinkedInFollow MainSquare on LinkedInFollow MainSquare on Instagram

Are you a "Chief Everything Officer" drowning in the day-to-day chaos of your business, pushing finances and taxes to the back burner? This episode is your lifeline. Shannon Sheridan, founder of The CEO Edge, joins us to demystify the money side of your business and transform it from a source of stress into your greatest tool for growth. She reveals why waiting until tax season is a "tax crisis" and how proactive financial leadership is the key to unlocking true scale. If you're ready to stop bleeding money, increase profits, and build a resilient company with confidence, Shannon provides the no-nonsense framework you need to become the strategic CEO your business deserves.💡 What You'll Take Away For YOUR Business💰 When to switch from an LLC to an S-Corp to save thousands on self-employment tax.🚀 How to break free from the "Chief Everything Officer" trap and step into your role as a strategic CEO.📈 The critical difference between reactive "tax crisis" management and proactive "tax strategy" that fuels growth.💸 Practical ways to master cash flow by plugging hidden money leaks like "subscription creep" and negotiating with vendors.⚖️ How to determine a "fair and reasonable" salary for yourself as an S-Corp owner to avoid costly IRS red flags.🛡️ Why securing a line of credit before you need it is a non-negotiable for business survival and navigating seasonal lulls.✍️ The power of using an accountable plan to legally write off your home office and vehicle mileage.📝 About Shannon Sheridan Shannon Sheridan is the founder of The CEO Edge and a trusted advisor to business owners ready to scale. With nearly 30 years of experience in accounting and tax strategy, she specializes in transforming "Chief Everything Officers" into confident financial leaders. As an Enrolled Agent federally licensed by the Department of Treasury, Shannon has a unique ability to see the big picture, helping entrepreneurs increase profits, reduce expenses, and stop overpaying the IRS so they can finally build the business of their dreams.🎯 Shannon’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Don't be afraid to ask... what you don't know could be costing you a lot of money."📢 Memorable Quotes"If you want tax strategy, that's before December 31st. Otherwise, after December 31st is called tax crisis." – Shannon Sheridan"You get what I call new levels, new devils. So you have to constantly upgrade your systems." – Shannon Sheridan"You either work for someone who takes risks or you're the one who takes the risks. And don't be afraid to take a little bit of risk by just asking." – Shannon Sheridan🔗 Links & ResourcesVisit The CEO Edge’s websiteConnect with Shannon on LinkedInFollow The CEO Edge on LinkedInFollow The CEO Edge on FacebookFollow The CEO Edge on InstagramFollow The CEO Edge on YouTubeGet the book on Amazon: The CEO's Edge to the CFO's Role: How Chief Everything Officers Master the Money Side of Their BusinessCall Shannon at 727-222-3435

Ever feel like you’re doing all the right things—trying strategies, launching ideas, taking action—but nothing seems to “work”? In the final episode of Brian’s special 7-day solo series, he shares the most important (and least exciting) truth behind every successful business: there is no magic strategy—only consistency paired with constant tweaking. Drawing from 17 years of experience across multiple businesses, Brian breaks down why most people quit too early, why results don’t come quickly, and how the real winners are simply the ones who stay in the game long enough to figure it out. ✨ Why This Matters for YouThis is the strategy that makes all the others actually work: No tactic, tool, or trend will succeed without sustained effort over time.  The difference between success and failure is rarely knowledge—it’s persistence.  Most people quit before they ever give a strategy a real chance.  Small tweaks, compounded over time, create massive breakthroughs. 📝 Key TakeawaysThere Is No Magic Pill. Every strategy requires repetition, refinement, and time. If it worked instantly, everyone would already be doing it.Consistency Is the Real Differentiator. Half of all podcasts never make it past episode 25—not because podcasting doesn’t work, but because people stop too soon.Your First Attempts Will Be Bad—and That’s the Point. The early reps are where you learn, improve, and build the foundation for long-term success.Results Come After the Learning Phase. Whether it’s ads, content, or outreach, the beginning is about gathering data—not immediate wins.Tweak, Don’t Just Repeat. Consistency alone isn’t enough—you need to analyze, adjust, and optimize along the way.It Already Works—Just Not for You Yet. If others are succeeding with a strategy, the question isn’t “does this work?”—it’s “how do I make it work for me?”🚀 Put It Into ActionApply this final (and most important) strategy to your business: Choose one strategy you want to commit to (content, outreach, ads, etc.).  Set a minimum threshold (e.g., 100 reps, 6 months, 200 episodes—whatever fits).  Track what you’re doing and identify small tweaks along the way.  Resist the urge to quit early—especially when results are slow.  Challenge yourself: commit to one strategy long enough to actually see it through. 🔗 Stay Connected Subscribe so you don’t miss upcoming guest episodes and future solo series  Get a FREE paperback copy of Brian’s book OPERATE! → Email [email protected] to claim yours  Connect with Brian on Instagram: @imetbrian Share this episode with someone who’s been searching for the “secret”—and needs this reminder instead

Ever feel like you’re holding back your best ideas, worried that if you give away too much, no one will ever pay you? In this episode of Brian’s special 7-day solo series, he shares a counterintuitive strategy that made selling easier, not harder: give away the farm. From his early agency days generating custom SEO reports for free to building trust at scale through value-first outreach, Brian breaks down why generosity isn’t a risk—it’s a growth accelerator. This episode will challenge how you think about value, positioning, and what truly makes people buy. ✨ Why This Matters for YouThis strategy flips one of the biggest fears in business on its head: Giving more value upfront doesn’t reduce sales—it increases them.  It builds trust faster than any pitch, ad, or sales script ever could.  It turns cold outreach into warm, high-quality conversations.  It forces you to compete on execution and transformation—not just information. 📝 Key TakeawaysValue Opens Doors—Not Pitches. When you show someone exactly how to improve their situation, you instantly earn their attention and trust.Generic Outreach Gets Ignored. Personalized Value Gets Responses. A custom report, tailored insight, or specific recommendation cuts through the noise in a way templates never can.Information Isn’t the Product—Transformation Is. Even if you give away the “what” and “how,” most people still need help executing—and that’s where your value lies.Giving More Doesn’t Mean Losing Control. Yes, some people may take your free value and run—but the right people will come back and want your help.Tools Can Help You Scale Generosity. From white-labeled reports to AI-powered tools, you can now create personalized value at scale more easily than ever.Attention Comes From Relevance. The more specific and tailored your value is to someone’s situation, the more likely they are to engage.🚀 Put It Into ActionStart applying this “give away the farm” strategy today: Identify one way you can provide specific, personalized value to your ideal customer.  Replace one generic outreach message with something tailored and actionable.  Think: how can you show someone their problem instead of just telling them about it?  Use tools (or build your own) to create scalable personalization.  Challenge yourself: deliver 10 pieces of high-value, personalized outreach this week—and track the response. 🔗 Stay Connected Subscribe so you don’t miss the final episode of this week’s unconventional growth strategies  Get a FREE paperback copy of Brian’s book OPERATE! → Email [email protected] to claim yours  Connect with Brian on Instagram: @imetbrian Share this episode with someone who’s been holding back their value instead of leading with it