Wantrepreneur to Entrepreneur | Start and Grow Your Own Business podkast

1330: STEAL THIS! This is EXACTLY how I'm doing my 2026 planning in SIX LAYERS!

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As the new year approaches, are you tired of setting the same old resolutions that fizzle out by February? It’s time to stop making wishes and start building a strategic roadmap. In this Solo Sunday episode, Brian pulls back the curtain on his completely evolved annual planning process — a powerful 6-layer framework he’s using to design his best year yet in 2026. Forget spreadsheets and simple goal-setting. Brian walks you through a holistic system that starts with who you need to become and ends with designing a life that fuels your business, not the other way around. This is the exact process for turning big ambitions into an actionable, quarter-by-quarter execution plan.

✨ Why This Matters for You

This isn't just another planning episode. This framework is designed to create alignment and momentum:

  • It forces you to start with identity, ensuring your actions are aligned with the person you need to be to succeed.
  • It connects your offers directly to your revenue goals, revealing gaps and opportunities in your business model.
  • It helps you move beyond tactical chaos by defining high-level strategy before you get lost in the "how."
  • It breaks down an entire year into manageable 90-day sprints, making big goals feel achievable.
  • It integrates your life with your business, preventing burnout and ensuring your company serves your ideal lifestyle.

📝 Key Takeaways

Brian breaks down his annual planning into six distinct layers that build on one another:

  • The Identity Layer: Who do you need to become to achieve the results you want? It all starts with embodying the identity of the person who has already succeeded.
  • The Offer Layer: A strategic look at your products and services. Do they align? Do they support each other? Do they create a clear path for your customers and your revenue goals?
  • The Themes Layer: What are the 3-5 guiding principles for your year? Think "leverage over labor" or "visibility over obscurity." These themes act as your compass for every decision.
  • The Strategy Layer: Before tactics, you need strategy. This is where you make the big-picture decisions about your focus, market positioning, and key milestones for the year.
  • The Execution Layer: Translate your strategy into a concrete plan. This is where Brian maps out his quarterly focuses, turning a 12-month vision into 90-day actionable chunks.
  • The Life Design Layer: Your business must support your life. This layer ensures you intentionally plan for health, relationships, rest, and creativity, building a sustainable foundation for success.

🚀 Put It Into Action

This week, grab a notebook and do a "6-Layer Audit" for your upcoming year:

  • Identity: Who is the version of you that effortlessly achieves your goals? Write down three traits they embody.
  • Offers: List all your current offers. Is there one you need to cut, evolve, or create to hit your goals?
  • Themes: What’s one theme that feels absolutely essential for you this year?
  • Strategy: What is the single most important strategic milestone that would make this year a massive success?
  • Execution: What is the #1 focus for you in the first 90 days of the year?
  • Life Design: What is one non-negotiable personal habit or activity you will protect this year?

🔗 Stay Connected

  • Subscribe to the show so you never miss an episode.
  • Want to share your plan or ask Brian a question? Send him a personal email at [email protected].
  • Connect with Brian on Instagram @imetbrian.
  • Share this episode with a fellow entrepreneur who is ready to make next year their best year yet.

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