E7: Discussing Brand Identity & Authenticity with former employee of Boots UK, Kelly Knight

This is the seventh episode of the Visibility Agency Business and Marketing Podcast. In this episode, I speak to Kelly Joanne Knight who owns KJ Brand and Marketing Consultancy which was founded to help SME’s to clarify their brand message, execute campaigns and up-skill leaders and their teams. With over 12 years of marketing experience, we discuss Kelly’s career to date - beginning with her early days in HR where she began to develop her understanding of psychology and how that led into a successful career in Marketing and Communications for huge organisations such as Boots and the University of Derby. We’ll discuss how her combined experiences now enabled her to be able to support companies to succeed by identifying their own value and converting that into a brand identity that is authentic.