Wood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle game

Solo Leveling: Arise receives high ratings for its production value and gameplay, but there are areas for improvement. The adaptation of the webtoon with 14.3 billion views is playable NOW! Play Solo Leveling: ARISE same as we did! This is no BS gaming podcast 2.5 gamers session #118. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg Special guest - Mr. Vicepresident John Wright Youtube: https://youtu.be/shCIoypUMaY Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Introduction and Special Episode 01:07 Introduction to Solo Leveling Arise 07:32 Competition and Cannibalization in the Anime Game Segment 10:25 Mainstream Appeal of Anime Games in the West 13:40 Gameplay Overview of Solo Leveling Arise 28:01 Power Layers and Progression in the Game 34:16 Exploring the Predatory Monetization of Solo Leveling: Arise 35:40 The Extensive Event System and Gacha Mechanics in Solo Leveling: Arise 39:14 Analyzing the User Acquisition Efforts of Solo Leveling: Arise 42:04 High Ratings for Production Value and Gameplay in Solo Leveling: Arise --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant John Wright Mr. Vicepresident @KwaleeGames https://www.linkedin.com/in/johnwright1987/ ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Anime-style games are becoming more mainstream in the West, and the genre is expected to grow in the future. Monetization in these games often involves gacha systems, subscriptions, and in-app purchases. Solo Leveling Arise features depth of content and progression layers, including character leveling, weapon enhancement, and skill upgrades. The game offers replayability through achievements, missions, and trophy systems. Aggressive offer notifications and rewarded push notifications to the store are used to encourage in-app purchases. Solo Leveling: Arise employs aggressive monetization strategies, including special summons offers and a slot machine-like mechanic. The game features an extensive event system, gacha mechanics, and the potential for collaboration events. We discuss the game's user acquisition efforts, including pre-registration numbers and the network mix of their advertising campaigns. Solo Leveling: Arise receives high ratings for its production value and gameplay, but there are areas for improvement. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Guests: Julian Werner, Jan-Michel Saaksmeier Youtube: https://youtu.be/oUjBwWHGSGw Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:00 Introduction to Bytro and Grand Strategy Games 06:09 The Unique Combination of 4X and Battle Royale 13:08 Bytro's Niche Appeal and Lack of Direct Competitors 15:55 Exploring New Onboarding Methodologies 23:04 Advertising on TikTok and Bold Marketing Strategies 25:25 Balancing Innovation and Niche Appeal 26:30 Maximizing Monetization with Rewarded Ads and Speed-ups 27:05 Tailoring the Gaming Experience with LTVs and Segmentation 29:30 Leveraging TikTok for Creative Advertising 30:17 The Importance of Web and Mobile Platforms 31:44 The Power of Influencer Marketing 33:19 Transitioning to a New Game Engine 34:39 Managing Community Expectations 45:21 Upcoming Game Releases and Hiring Opportunities --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Bytro specializes in grand strategy games with a unique combination of 4X and Battle Royale elements. It started as a browser games company and has expanded to mobile. Bytro collaborates with other studios to explore new onboarding methodologies and is working on implementing mini-game tutorials and a hero collection meta-game. They face the challenge of balancing innovation with maintaining their niche appeal. Rewarded ads can be a valuable tool for monetization, especially when combined with an inventory system that offers speed-ups. Leveraging LTVs can help tailor the gaming experience for different types of users, such as providing extra boosters for non-IAP players or players from tier 2 and tier 3 countries. TikTok is a powerful platform for creative advertising, and leveraging UGC (user-generated content) can be highly effective. The web platform is still relevant for game monetization, but the price situation and native advertising platforms can be challenging. Influencer marketing can provide access to incremental audiences and is becoming increasingly relevant as more influencers emerge. Transitioning to a new game engine can be a significant step up, especially in terms of presentation and user experience. Managing community expectations during transitions and updates is crucial to maintaining player engagement and revenue. The company is hiring for positions in monetization and game design. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

This is no BS gaming podcast 2.5 gamers session #117. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda00:00 Epic Intro05:04 Revenue and Downloads10:47 Gameplay and Difficulty14:41 Boosters, Shop, and Wheel22:40 Introduction and Revenue Analysis23:20 Ad Formats and Estimated Session Length24:15 Interstitials, Banners, and Rewarded Ads25:31 Ad Revenue Comparison and Potential26:09 Mobile Gaming and Revenue Potential27:27 Web Store and Other Revenue Sources28:36 User Acquisition and Advertising Channels29:36 Estimating Profit and Revenue30:05 Mobile Gaming Industry and Revenue Potential31:37 Creatives and Daily Challenges34:36 Playable Ads and End Cards36:05 Game Mechanics and Themes39:01 Improvements and Gameplay Experience41:46 Creative Concepts and Variance44:23 The Story of the Game and Studio --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- TakeawaysWood Nuts and Bolts Puzzle is a highly challenging and demanding game that requires strategic thinking and quick reflexes.The game features a time-based win condition and offers various boosters and power-ups to help players progress.Rankings and daily challenges add to the game's engagement and competitive nature.Advertisements play a significant role in the game, with interstitial ads shown after every level and the option to watch rewarded videos for boosters and additional time.The game's ad revenue is likely substantial due to its high engagement and active user base. Understanding the revenue potential of a mobile game requires analyzing daily ad revenue, session length, and ad formats.Different advertising channels can impact ad revenue, and it's important to optimize CPI and LTV for profitability.Creatives play a crucial role in attracting users, and the absence of certain elements, like daily challenges, can impact performance. Considering the performance of a game in different countries and adjusting CPI and LTV accordingly is essential for profitability.Regular analysis and optimization are necessary to maximize revenue and ensure long-term success. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Welcome to Star Wars Hunters - where under the bright lights of the Arena, survivors of the fallen Galactic Empire and new heroes alike face-off in spectacular gladiatorial battles that will solidify the victors as legends throughout the galaxy. Love shooter games and arena combat games? Then get ready to dominate your opponents in Star Wars: Hunters. This is no BS gaming podcast 2.5 gamers session #116. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 00:00 Introduction and Compliments to Jakub 01:09 Introducing Star Wars Hunters 04:00 The Confusing Menu Design 05:19 Comparing Star Wars Hunters to Other Mobile Games 08:36 Monetization and Revenue Potential 10:26 Gameplay Overview: Hero Shooter and Objectives 13:02 Gameplay Experience and Controls 15:08 Monetization: Battle Pass and Cosmetics 20:06 The Misuse of the Rewarded Ad Button 23:00 The Potential and Flaws of Star Wars Hunters 25:06 Power Progression and Monetization 27:05 Roster Size and IP Licensing 28:15 Potential of PvE Content 29:31 Marketing Strategies and Creatives 30:32 Uncertain Future of Star Wars: Hunters --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Star Wars Hunters is a mobile game that features a 4v4 hero shooter gameplay. The game has a variety of cosmetics, but the differentiation is limited, and the monetization mainly focuses on unlocking characters sooner. The menu design of the game is confusing and overwhelming, making it difficult for players to navigate. The hosts express disappointment with the lack of meaningful power progression and the abundance of scripted quests. The misuse of the rewarded ad button in the game is seen as a missed opportunity for additional monetization. Despite its flaws, the hosts acknowledge that the game has potential and could have been more successful with better execution. Star Wars: Hunters lacks power progression and struggles with monetization. The small roster of characters and lack of recognizable IP may contribute to its limited success. The game could benefit from adding power progression elements or PvE content. The marketing efforts include high-quality creatives on platforms like Facebook, Google, TikTok, and YouTube. The game has received organic traction, but its long-term success is uncertain. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Total Battle is a war strategy game that will allow you to become immersed in a fantasy world of battles between ancient civilizations, magic kingdoms, and great empires. Join the legendary heroes of the mighty kingdoms and build your empire in the magical world of Total Battle! Join the company of legendary heroes in Total Battle who’ll defend their territory at all costs and fight against monsters, barbarians, wizards, elves, and other foes. Develop a base and establish a strong tower defense to win all the kings battles in this medieval strategy war game and become the Lord of all the Kingdoms! This is no BS gaming podcast 2.5 gamers session #115. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/7cgAiDFMsMg Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:46 Overview of Total Battle and Score Warrior 04:43 The Success of Total Battle 06:31 Positioning of Total Battle in the 4X Genre 09:17 The Gameplay and Mechanics of Total Battle 21:08 The Future of Total Battle and the 4X Genre 25:03 Introduction to Total Battle and its monetization success 26:16 Unique mechanics: Onboarding tutorial and hospital system 30:39 Effective creatives and user acquisition strategies 37:13 Total Battle's Strong Presence on YouTube 46:56 Potential concepts for Total Battle's creatives 49:07 Success in the competitive 4X genre --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Total Battle has achieved significant success, generating $600k per day in IAP revenues. The game features innovative onboarding mechanics, including a simulated 4X map within the city. Total Battle incorporates puzzle mechanics and a story mode to engage players. The game has experienced a surge in popularity, reaching a peak of $14 million in monthly revenues in May 2024. Total Battle is a successful 4X strategy game, generating around $600k per day. The game features unique mechanics, such as an onboarding tutorial within the game's map and a hospital system for resurrecting troops. Total Battle utilizes effective creatives and user acquisition strategies, with a variety of concepts and playables used to attract and engage players. Total Battle demonstrates the potential for success in the competitive 4X genre. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://lancaric.substack.com/p/how-to-soft-launch-a-mobile-game Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Dive into the fascinating world of Match Factory, the brand new puzzle game from the creators of Toon Blast & Toy Blast. Once you play, you will come for Match Factory every day! Connect identical items, sort tiles, and clear the board in this mesmerizing match 3D game. Challenge your puzzle-solving skills as you keep sorting and matching objects until every item is cleared from the screen. It’s not just a puzzle; it’s a test of your wit and strategy. Whether you’re on a grand adventure or simply taking a break, Match Factory will always be there to entertain you. In-app purchases do require an active internet connection. This is no BS gaming podcast 2.5 gamers session #114. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/XUKwsSU5JYU Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic Intro 01:34 The Impact of High-Quality Creatives in Game Advertising 38:06 Demographic and Audience Targeting in Game Advertising 44:02 The Potential of Ad Platforms for Game Advertising 48:47 High Hopes for the Future of Game Advertising 51:31 The Emphasis on Positive and Engaging Creatives --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The conversation explores the gameplay mechanics, monetization strategies, and market competition in the mobile gaming industry. The potential impact of adding ads to the game and the quality of the game's visuals are discussed. The market landscape and the potential for the game to become a major hit are considered. The positive impact of high-quality creatives in mobile game advertising The potential of different ad platforms like TikTok and Android for game advertising The importance of demographic and audience targeting in game advertising We have high hopes for the future of game advertising The emphasis on positive and engaging creatives in mobile game advertising --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Bang Bang Survivor is finally a game where Jakub can discuss social features. Monetization is much more fleshed out. The art is much more approachable. UI is much better, even though it's still sh*t. I'm sorry. It's... BangBang Survivor is a Roguelike shooting game with unique graphic style. The story is set in a future era where a natural disaster sweeps the Earth, causing a rapid spread of biochemical infections and unleashing hordes of zombies. By that time, natural resources are scarce, and civilization are severely damaged. Players will take on the role of an outstanding commander to protect humanity and rebuild the Earth, utilizing various skills to fend off endless zombie attacks and defend our territory. This is no BS gaming podcast 2.5 gamers session #113. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/JKI3IdKJdPE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 02:58 Insights into Chinese Game Development 06:04 Monetization Strategies and Social Features 10:04 Exploring Game Mechanics and User Experience 28:23 Game Monetization and Ad Revenue: A Detailed Analysis 30:39 Creative Strategies for Game Advertising 31:26 Improving User Interface and Game Features 32:21 Ad Revenue Breakdown and Missed Opportunities 53:40 Closing Remarks and Acknowledgments --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Comparison of 'Bang Bang Survivor' and 'Doodle Magic' Insights into Chinese game development and monetization strategies Discussion on social features and player engagement in mobile games Exploration of game mechanics, balancing, and user experience Insights into the mobile gaming industry and revenue generation Detailed analysis of game monetization and ad revenue Insights into creative strategies for game advertising Discussion on the potential for Western market success Considerations for improving ad revenue through better integration The need for streamlining game progression for Western audiences --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://lancaric.substack.com/p/match-3d-ua-playbook-real-data-inside?r=7qqaf Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

This is no BS gaming podcast 2.5 gamers session #112. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Special guest: Anton Volnykh Youtube: https://youtu.be/M5p00E7Su3g Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 00:00 Epic intro 03:36 Admiring Say Games' Work 09:19 Transitioning to Hybrid Casual Games 14:08 Consequences of Different Approaches 27:45 UA Automation and Internal Tools 29:40 Building Analytics System and SDK 31:32 Shift from Ad Revenue to IAP Revenue 32:28 Testing and Data-Driven Decision-Making 33:27 Scaling the Game Economy with Currencies 36:21 Balancing Interstitial Ads and User Retention 42:20 Optimizing Monetization through Ad Segmentation 57:48 Building Games at the Right Pace 01:01:36 Working Towards Bigger Games and More Revenue 01:03:32 Learning from Teams with App Monetization Experience --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar Anton Volnykh https://www.linkedin.com/in/antonvolnykh/ --------------------------------------- Takeaways SayGames focuses on automating processes and using internal tools to operate their games. They work closely with their teams to help them transition from hypercasual to hybrid casual games. They have a continuous process of iterating and improving their games. They have built their own analytics system and SDK. They have seen a shift from primarily ad revenue to a significant amount of IAP revenue. Testing is crucial in game development and monetization, and data-driven decision-making is essential for success. Interstitial ads in games should be carefully balanced to avoid negatively impacting user retention. Segmenting users' ad experiences based on factors like platform and user behavior can optimize monetization. Continuous learning and adaptation are necessary in the gaming industry to stay competitive and achieve success. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Screw Jam, developed by Quok Games and published by Rollic, is a successful mobile game with daily revenue of 150k+ in InApp Purchases and an additional 80k+ in Ads revenue. Screw Jam combines the mechanics of Tile Match and Zen Match, creating a unique gameplay experience. It features physics-based puzzles and a streak mechanic that adds depth and challenge to the gameplay. This hybrid casual game has a well-designed progression system, including a battle pass and various boosters. This is no BS gaming podcast 2.5 gamers session #111. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/CF4_FaWrpNc Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ March3D UA playbook: https://lancaric.substack.com/p/match-3d-ua-playbook-real-data-inside Agenda 00:00 Epic intro 01:20 Introduction and Background of Qukk Games 03:23 The Success of Screw Jam 11:08 The Streak Mechanic and End Monetization 14:05 Unique Gameplay: Physics-Based Puzzles 16:32 Deterministic Levels and Mastering the Game 18:36 Exploring Gameplay Mechanics and Features 22:12 Analyzing Ad Placements 27:30 The Impact of Rewarded Ads 30:57 Speculating on Success and Scalability 35:30 Rollic Games' Strategy 36:39 Introduction to Mobile Game Advertising 37:08 Playable Ads and Reward Mechanisms 40:06 Exploring Hybrid Casual Games 43:21 The Use of Intellectual Property in Mobile Games 46:25 Leading Publishers in the Hybrid Casual Game Space --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Overall, Screw Jam is praised for its innovative gameplay and satisfying experience. Screw Jam introduces various gameplay mechanics and features, such as ice blocks, shutter open mechanic, bomb mechanic, and chain mechanic. The game utilizes different ad placements, including banners, interstitials, and rewarded ads. We speculate on the potential success and scalability of Screw Jam, as well as the overall strategy of Rollic Games. Rollic Games aims to have multiple successful games in their portfolio, following the hybrid casual genre. Highlighting the impressive growth and revenue of Screw Jam within a short period of time. Playable ads are a popular trend in mobile game advertising, with many games using them as a format to engage users. Hybrid casual games, which combine elements of casual and mid-core games, are gaining traction in the industry. The use of intellectual property in mobile games is becoming more common, with some games incorporating well-known characters or themes. Engaging with the podcast through likes, shares, and comments can help support its growth and provide valuable feedback. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Apocalyptic Zombie.io adventure is available now! Immerse yourself in this delightful casual shooting mobile game in Zombie.io, where you take on the role of an adorable potato protagonist. The game unfolds in a world where extraterrestrial potatoes accidentally find themselves on Earth, forging an alliance with humans to combat the sudden zombie threat and save the world. This is no BS gaming podcast 2.5 gamers session #110. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/46wdtF6eNAE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:09 Introducing Zombie.io 03:04 Complex Gameplay and Confusion 06:07 Features and Events in Zombie IO 09:42 Rewarded Ads and Epic Heroes 12:32 Monetization Strategies 16:08 Automation and Gameplay 18:14 Exploring the Features of game 36:38 Introduction and Overview of 'Legend of Mushroom' 41:12 Analyzing the Game's Ad Placements 46:22 Discussion on Creative Strategies and Concepts 49:18 Reviewing the Mediation Stack and Ad Revenue 53:08 Final Thoughts and Rating --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Zombie IO is a mid-core game with complex gameplay and many features. The game automates many aspects of gameplay, allowing players to watch and progress. Rewarded ads are heavily integrated into the game, providing players with additional rewards. The game monetizes through in-app purchases, including battle passes and other items. The company behind the game, JoyNet Games, has a history of successful games, including Legend of Mushroom. The game's potential for high revenue may be limited due to its mid-core nature and target audience. The gacha system is used to obtain powerful equipment and items. The game's ad placements are extensive, and players may watch multiple rewarded ads per session. AdMob is the primary ad mediation platform used in the game, providing a better user experience compared to other platforms. The game 'Legend of Mushroom' uses various creative concepts in its ads, including the 'twisted blades' and 'sword' creatives. Jakub emphasized (again) the importance of social features in driving player engagement and retention. There is potential for improvement in the game's mediation stack, with the addition of more networks to increase ad revenue. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message