How to maximize ad revenue in Tier 4 geos (+Japan bonus) by Felix Braberg
In this solo episode of Two and a Half Gamers, Felix breaks down one of the most underrated growth levers in mobile gaming — your mediation setup.
The reality is that ad monetization performance varies massively by geo — especially in Tier 4 markets like India and Indonesia. Low-end devices, low LTV, and poor fill rates create a completely different optimization problem compared to Tier 1 markets.
The biggest unlock is not adding more networks. It’s designing your mediation stack around constraints. Device filtering, delayed ad loading, language segmentation, and local demand sources can significantly increase revenue without increasing DAU.
The takeaway is simple.
If your mediation setup is the same globally…
you are leaving money on the table.
This episode is brought to you by Potensus. If you're a mobile game publisher tired of leaving money on the table - listen up.
Potensus is a premium ad network built by people who've actually been on both sides of this industry - game publishers, agencies, and successful exits. They get it.
Here's the thing - Potensus has direct deals with Amazon, Apple, Coca-Cola, Vodafone. Not programmatic. Direct. Those budgets land in your game at premium CPMs, no middleman tax.
And they handle everything with their in-house team. PLUS they're partnered with PlayableMaker WINK WINK - so they'll take a brand's YouTube video or a static banner and actually turn it into a playable ad or rewarded video. Proper interactive format, built for gaming inventory. Brands getting a gaming-native creative, publishers getting higher CPMs. Everyone wins.
Head to potensus.com to get started or check their creative portfolio here
https://vimeo.com/showcase/12093300?fl=so&fe=fs
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA
Chapters
00:00 Intro + why mediation matters
01:20 What are Tier 4 geos
02:30 Ad loading strategy (critical!)
05:30 Avoiding ANRs on low-end devices
08:00 Mediation setup for India
11:30 Fill rate problems and solutions
13:30 Indonesia best practices
15:30 Banner optimization tricks
16:50 Japan bonus strategy
18:00 Final thoughts
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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