Decisions That Made Me: Joanna Jensen (Childs Farm Founder)

In 2019, Charlie Bowes-Lyon co-founded Wild with childhood friend Freddy Ward, frustrated by the lack of sustainable options in personal care. Their first product — a refillable deodorant in compostable packaging — struck a chord with consumers looking to cut down on plastic. From a standing start, Wild became one of the UK’s fastest-growing consumer brands, selling millions of units, building a loyal online following and moving rapidly into high-street stores. The company has already replaced hundreds of tonnes of single-use plastic. In 2025, Wild was acquired by Unilever in a deal worth hundreds of millions. Charlie speaks to Evan Davis about building a disruptive eco-brand, and what it takes to scale a start-up into a global business.Producer: Osman Iqbal Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones Production co-ordinator: Katie Morrison and Rosie Strawbridge

Mark Dixon left school at 16 and began selling hot dogs before building a bread roll business. In 1989 he founded Regus, spotting the need for flexible offices after watching people hold meetings in coffee shops. From a single site in Brussels, he grew the business into IWG — now the world’s largest provider of flexible workspace, with thousands of locations in more than 120 countries. Along the way he faced fierce competition and survived the dotcom crash. Mark speaks to Evan Davis about his journey from hot dog stands to global boardrooms, the setbacks that nearly ended it all, and how he built a company now worth billions.Producer: Osman Iqbal Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones Production co-ordinator: Katie Morrison

Tom Beahon played youth football for Tranmere Rovers from the age of eight, but when he realised he’d never make the very top, he walked away to chase a new dream: building a sportswear brand with his brother, frustrated by the lack of quality kit on the market. Today, Castore is valued at almost a billion. Tom joins Evan Davis to discuss giving up football, starting a business from scratch, and how they persuaded stars like Andy Murray to invest in the brand.Image used with permission by copyright holder Castore

When he finished university Anthony Eskinazi was destined for a graduate scheme with a top accountancy firm, but he couldn’t resist a business idea he’d had while trying to get to a baseball game during his gap year. The tech entrepreneur tells Evan Davis how he gave up job security, and a promising career path, to try to connect drivers with under-used parking spaces. Producers: Simon Tulett and Georgiana Tudor Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones Production co-ordinator: Katie Morrison (Image: Anthony Eskinazi Credit: Simon Tulett/BBC)

When an investor pulled the plug on a £3m cash injection for Joanna Jensen’s fledgling business, it could not have come at a worse time. The Childs Farm founder was just about to launch in two of the UK’s biggest high street stores, and was also going through a divorce and moving out of the family home with her two young daughters. Joanna tells Evan Davis how the last-minute let-down taught her who she could trust in business and what she needed to look for in a future financial partner.Producer: Georgiana Tudor Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones and Matt Cadman Production co-ordinator: Katie Morrison(Image: Photographer: Emily Patrick. Copyright: Joanna Jensen)

When Nick Grey started his cordless vacuum business 20 years ago he took a big risk by handing a lot of control to a much bigger rival. The entrepreneur, who’d designed and built prototypes in his garage, tells Evan Davis about that decision and the moment he knew it had really paid off. Production team: Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones and Jonny Baker Production co-ordinator: Katie MorrisonImage: Photographer: Jack Pope. Copyright: Gtech

Zak Brown didn’t graduate high school – he was thrown out for fighting - but he loved sport. He watched his first Formula 1 race when he was 10, and became captivated by the cars, sound and speed. An appearance on a teen version of Wheel of Fortune, aged 13, won him some Cartier watches that he would later pawn for $1000, using the money to buy a go-kart and launch his racing career. But when it became clear he wouldn’t reach the heights he hoped for, he had a big decision to make. He tells Evan Davis about his path to becoming boss of one of the biggest names in motorsport. Production team: Producer: Osman Iqbal Series producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones and Pete Wise Production co-ordinator: Katie Morrison

Which business leader, or company, has had the most outstanding 12 months? What's been the biggest disaster or blunder? Evan Davis and guests look back over the business highs and lows of the last year.Evan is joined by:Sir Martin Sorrell, executive chairman, S4 Capital; Greg Jackson, founder and CEO, Octopus Energy; Joanna Jensen, founder, Childs Farm.Production team:Producers: Georgiana Tudor and Osman Iqbal Series Producer: Simon Tulett Editor: Matt Willis Sound: Neil Churchill and Matt Cadman Production co-ordinator: Katie Morrison

It's an industry that has few fans, but how does it really work, and will there be enough spaces in future for the UK's growing fleet of cars?Evan Davis looks under the bonnet of a much-maligned industry to find out where the money goes and why motorists have to pay in the first place. The government has been clamping down on 'cowboy' operators - can this, along with technology like Automatic Number Plate Recognition (ANPR) cameras, make car parks fairer?With changing travel patterns post-pandemic, and growing restrictions on cars in towns and cities, we ask whether car parks can stay profitable. And, if more of them are repurposed into flats or other uses, will motorists face even more competition for spaces, and higher prices, in future? Evan is joined by:Adam Bidder, managing director, Q-Park UK and Ireland; Ashley Bijster, managing Director, Modaxo; Anthony Eskinazi, founder and president, JustPark.Production team:Producer: Simon Tulett Editor: Matt Willis Sound: James Beard Production co-ordinator: Katie Morrison

What does it take to grow a new enterprise? Evan Davis hears about the decisions behind creating a multi million-pound business. Founders share the challenges of shifting from solo entrepreneur to CEO, and navigating the make-or-break moments: when to invest, when to take risks, and when to hold back. Plus, the realities of failure, internal setbacks, and the strategic role of social media in driving growth. Evan is joined by: Charlie Bowes-Lyon, Co-Founder, Wild; Charlotte Figg, Co-Founder, Purdy & Figg; Suneet Sachdeva, Founder & CEO, Bubble CiTea Production team: Producer: Osman Iqbal Editor: Matt Willis Sound: David Crackles Production co-ordinator: Katie Morrison