The Founder Of Reebok: How Joe Foster Built Reebok Into The World's Number 1 Sports Brand

Today I have the pleasure of chatting with amazing young entrepreneur, Milimo Banji, also known as Mils, who is the founder of leading social-first creative agency TapIn. He founded TapIn after dropping out of his Aerospace engineering degree because he couldn't ignore his calling to disrupt the early careers space and make a positive impact on the lives of other young people like himself. Their mission is to prepare 100 million young people for the world of work. TapIn won RAF Engineering (Royal Air Force Engineering) as one of its first clients before Mils even hired any team members. Less than 2 years later, TapIn's team has quadrupled and has had the pleasure of working with a whole host of other graduate employers including BT, Capgemini, UBS, Newton Europe and EY who also want to transform they way that they attract and engage Gen Z talent in the social media age that we now live in. TapIn does this by creating the type of content that they know Gen Z are looking for. Content that's relatable, shareable and most importantly, valuable. The kind of content that positions your employer brand not only at the top of their minds, but also in their hearts. Mils is a smart cookie, who has done a ton of placements at big name companies, such as Google, J.P. Morgan and McKinsey — just to name a few. As an entrepreneur, Mils is a force of energy with a bright future ahead of him, and several hotshot mentors supporting him on his journey. In this episode, you will learn about: How to create a powerful brand How to build a deep connection with a Gen Z audience How to connect with your target market How to most effectively use social media in your marketing Why mentors are the key to massive personal and business growth How to build authentic relationships with mentors And so much more... Connect with Mils: LinkedIn: https://www.linkedin.com/in/milimo-banji-b3a972aa/ Instagram: https://www.instagram.com/mils_10/ Twitter: https://twitter.com/Mils_10 Connect with Me! On Instagram: https://www.instagram.com/yasminarte/ On LinkedIn: https://www.linkedin.com/in/yasminaellins/ Get yourself some ultra hip streetwear that actually stands for something real — get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout!

Today I am chatting with Vikas Garg, who is the Founder & CEO of abillion, a rapidly growing global internet platform on a mission to help a billion people live plant-based by 2030. Abillion aims to change the way people eat and consume whether it be food or fashion or material objects in their lives. Their app not only helps people find plant-based food but also makes a real difference in the availability of that food, as abillion also seeks to encourage restaurants and hotels to become more plant-based. Think: TripAdvisor meets Instagram but for vegans and vegetarians. In 2017, Vikas left his high-flying corporate career at one of the world's largest hedgefunds to pursue this venture as he felt he could do more for society and realised that the world did not need another fund manager, but it needed people to solve interesting problems — and he has not looked back since. Abillion is one of the most well-funded start ups in the Asia Impact scene, closing a pre-Series-A $3 million round in 2020 and attracting high-profile investors like Room To Read’s John Wood. Vikas has received Credit Suisse’s Global Citizenship Award, is a Young Leader of the Milken Institute, and a Charter Member of The IndUS Entrepreneurs. By the end of this interview, you will gain insight into how to think like a non-profit, you will have an understanding of how to build a sustainable business with a socially-driven mission, and you will feel that you too can build a business that will leave a truly positive mark on the world. In this episode, you will learn about: Why the future is plant-based How to use consumer data for good The power of a mission in driving company growth How to create a sustainable financial model as a social entrepreneur How to pitch your business to investors (and succeed) The Dalai Lama's trick to help you be happier throughout your day And so much more... Resources mentioned in this episode: Seaspiracy Documentary (available on Netflix): https://www.seaspiracy.org/ Download abillion! https://www.abillion.com/ Connect with Vikas: LinkedIn: https://www.linkedin.com/in/vikas-garg/ Interested in working with abillion? Email [email protected] to see if you are a good fit! Specifically, abillion is looking for software engineers, data scientists, and people who are good with social media, marketing and communication. Connect with Me! On Instagram: https://www.instagram.com/yasminarte/ On LinkedIn: https://www.linkedin.com/in/yasminaellins/ Get yourself some ultra hip streetwear that actually stands for something real — get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout!

Today I have a real treat for you because I am chatting with Bill Corrigan, who joined world-leading consulting firm McKinsey as an Expert Associate Partner in 2018, where he works with clients globally to drive digital transformation, specialising in Internet of Things, Edge Computing, public cloud and advanced analytics. Having started his career at IBM, Bill then worked for a number of start ups in various leadership roles — such as Chief Product Officer and Chief Strategy Officer — Bill no doubt has a vast wealth of entrepreneurial experience under his belt. To top it off, Bill restarted a failed start up that sold to Microsoft for $300 million. That is insane. By the end of this interview you will be equipped with the mindsets you need to make your entrepreneurial ventures a success, you will have the belief that you can carve out your own career path, and you will feel that you can accomplish any business goal that you set your mind to. In this episode, you will learn about: The importance of understanding your target customer How to drive innovation How to build a company culture How to structure a good deal How to bounce back from failure And so much more... Connect with Bill: LinkedIn: https://www.linkedin.com/in/billco/ Connect with Me! On Instagram: https://www.instagram.com/yasminarte/ On LinkedIn: https://www.linkedin.com/in/yasminaellins/ Get yourself some ultra hip streetwear that actually stands for something real — get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout!

Today I am speaking to Cole Humphus, who was able to earn his financial freedom five years after leaving his corporate job. He rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures before the company was acquired by ShootProof in 2019. Now Cole is focused on helping other online course creators, coaches & experts build businesses that can rapidly grow past 7 figures with sustainable & predictable profits on auto-pilot so they can have a great business without sacrificing a great lifestyle. Cole is also a well-known member of the notorious War Room Mastermind — a high level mastermind for which you need a 7 figure business to qualify to join. By the end of this interview, you will gain insight into how you can scale your business without relying on social media, you will have the mindset you need to build a successful business, and you will feel that you too can earn your financial freedom doing what you love. In this episode, you will learn about: How to turn your passion into money How to leave your corporate job without going broke How to scale your business without relying on social media How to sell your business Why top level business masterminds lead to exponential growth And so much more... Connect with Cole: Instagram: https://www.instagram.com/cole.humphus/ Facebook: https://www.facebook.com/colej121 Check out Cole's Rapid Scale System: https://www.rapidscalesystem.com/ Connect with Me! On Instagram: https://www.instagram.com/yasminarte/ On LinkedIn: https://www.linkedin.com/in/yasminaellins/ Get yourself some ultra hip streetwear that actually stands for something real — get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout! Audio edited by the wonderful Jake Babineau. You could say he’s an audio genie. He’s also a great musician with a crazy podcastable voice — he composed my intro! Check him out on instagram: https://www.instagram.com/jake_babineau/ Music taken from the ending of his song ‘On The Cold Tile Floor’: https://bit.ly/2KQGZhN

Today I have the pleasure of chatting with powerhouse, Elizabeth Frisch, who is the founder and CEO of The Thrival Company. She started her career as a chemical engineer and then cross-trained into psychology, business performance, auditing, organizational culture and individual behaviour change. After the birth of her first child, she had the epiphany that ‘You Can’t Engineer Human’, and has spent over 25 years sharing what she has learned with organisational leaders, with the understanding that you cannot neglect the human side of engineering successful companies. Elizabeth has worked with everyone from Fortune 500 companies and VC/Private Equity firms to government agencies, non-profit organisations and the U.S. Military. She is also bestselling author of the book Mission to Millions, which seeks to inspire people to make their big ideas a reality, and she is excited for her upcoming book release this year "You can't engineer human". By the end of this interview, you will have a strong understanding of to bring the best out of high performers, you will gain insight into you how can turn your ideas into a reality, and you will feel inspired to go out and take on the world with your business. In this episode, you will learn about: How to harness your creativity to create impactful businesses How to make your big idea a reality How to read people How to build a strong team and help high performers succeed How to raise capital And so much more... Grab your copy of Elizabeth's incredible books! Mission to Millions: https://amzn.to/31He6wI You Can't Engineer Human: https://amzn.to/3sKZqIt Anyone who buys You Can't Engineer Human on Amazon pre-release gets to attend Elizabeth's incredible course in this fall for free (would usually be a $5,000-$10,000 weekend)! Connect with Elizabeth: LinkedIn: https://www.linkedin.com/in/elizabeth-frisch/ Email: [email protected] Connect with Me! On Instagram: https://www.instagram.com/yasminarte/ On LinkedIn: https://www.linkedin.com/in/yasminaellins/ Get yourself some ultra hip streetwear that actually stands for something real — get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout! Audio edited by the wonderful Jake Babineau. You could say he’s an audio genie. He’s also a great musician with a crazy podcastable voice — he composed my intro! Check him out on instagram: https://www.instagram.com/jake_babineau/ Music taken from the ending of his song ‘On The Cold Tile Floor’: https://bit.ly/2KQGZhN

Today I am chatting with John Sonmez, who, through sheer discipline and hard work, retired as a multimillionaire at the age of 33. When he achieved this "dream" financial freedom, he unexpectedly fell into a huge depression. He managed to climb his way out of this by learning what it means to be truly fulfilled. Today he has three businesses, he is a champion of mental toughness, he is extremely fit, and loves to run marathons. Most notably, he is the founder of Bulldog Mindset, where he teaches men to become financially independent, get the physique they want and get the girls they want. Women can learn a lot from him as well — through his brand, John empowers people to transform themselves to reach their highest potential in life. By the end of this interview, you will have the tools and the mindsets that you need to accomplish your biggest goals and dreams, you will gain insight into how you can build true mental toughness and a Bulldog Mindset, and you will feel that you too can live the life you truly want to live. In this episode, you will learn about: How to develop follow through with yourself How to build a bulldog mindset How to become financially free John's approach to spirituality Rules John has in his life that lead to success How to build meaningful relationships with others And so much more... Connect with John! Instagram: https://www.instagram.com/bulldogmindset/ Take the bulldog quiz! https://bulldogmindset.com/ Connect with me on Instagram: https://www.instagram.com/yasminarte/ Share your key takeaway on Instagram and I will repost you! Get yourself some ultra hip streetwear that actually stands for something real! Get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout! Audio edited by the wonderful Jake Babineau. You could say he’s an audio genie. He’s also a great musician with a crazy podcastable voice — he composed my intro! Check him out on instagram: https://www.instagram.com/jake_babineau/ Music taken from the ending of his song ‘On The Cold Tile Floor’: https://bit.ly/2KQGZhN

Today I have an absolute treat for you. I am chatting with Joe Foster, the founder of Reebok, who is arguably one of the most successful entrepreneurs of the 20th century. Coming from humble beginnings, he founded Reebok with his brother Jeff in 1958, eventually building it into the world's number 1 sports brand. It is likely that you yourself own a pair of Reebok shoes or sportswear. Nowadays Reebok is a globally renowned brand with several high profile ambassadors, such as Alicia Keys, Conor McGregor, and Ariana Grande — just to name a few. Joe has recently written and released his book, Shoemaker, which recounts the remarkable story of how he grew Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton, Lancashire. By the end of this interview, you will have an deep understanding of how an extremely successful businessman thinks, you will gain insight into how to build a global business empire, and you will feel that you too could have the potential to make a big impact in the world. In this episode, you will learn about: The origins of Reebok How Joe expanded Reebok into a global empire The secret to leading a large company How Reebok built strategic alliances with celebrities Joe's number one business philosophy And so much more... Let's help Joe get his book Shoemaker to number 1! It's a phenomenal read. Get your copy of Shoemaker here: https://www.amazon.co.uk/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019 Connect with me on Instagram: https://www.instagram.com/yasminarte/ Share your key takeaway on Instagram and I will repost you! Get yourself some ultra hip streetwear that actually stands for something real — get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout! Audio edited by the wonderful Jake Babineau. You could say he’s an audio genie. He’s also a great musician with a crazy podcastable voice — he composed my intro! Check him out on instagram: https://www.instagram.com/jake_babineau/ Music taken from the ending of his song ‘On The Cold Tile Floor’: https://bit.ly/2KQGZhN

Today I am chatting with Lisa Schulteis, who has a background in neuropsychology, is a member of several top level mastermind groups, and she is the founder of ElectraLime Marketing. Lisa’s experience with live and virtual events comes from her years of working with Fortune 100 companies, International Speakers and Influencers for over 11 years, which they use as part of their marketing strategy. Lisa has niched down to virtual and hybrid events, and helps businesses translate the live event experience into the virtual world and choose the right platform to share their message. This is a highly practical listen that will leave you with a clear understanding of how to host your own successful virtual event, create a phenomenal experience for your guests and take your business to the next level through the use of powerful online events. In this episode, you will learn about: How entrepreneurs and companies can use virtual events to grow their business The psychology of experiential design in virtual events The future of virtual events – it’s hybrid? How you best use virtual events to build your network And so much more... Connect with Lisa! Website: http://myvirtualevent.pro/ Connect with me on Instagram: https://www.instagram.com/yasminarte/ Share your key takeaway on Instagram and I will repost you! Get yourself some ultra hip streetwear that actually stands for something real! Get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout! Audio edited by the wonderful Jake Babineau. You could say he’s an audio genie. He’s also a great musician with a crazy podcastable voice — he composed my intro! Check him out on instagram: https://www.instagram.com/jake_babineau/ Music taken from the ending of his song ‘On The Cold Tile Floor’: https://bit.ly/2KQGZhN

Today I am chatting with Joseph Liu. He is a keynote speaker, career consultant, podcast host, and certified coach, who helps professionals define and market their personal brands more effectively during times of career transition, applying branding and marketing principles from his 10 years of international brand management experiences at companies in the US & UK including Clorox, Gü Puds, and General Mills. Joseph has been a featured speaker at TEDx, The Guardian, London Business School, the London School of Economics, Cambridge Business School, and Oxford Business School, just to name a few. He’s also been featured in Forbes, Fast Company, Glassdoor, Huffpost, Lifehacker and many, many more renowned publications. He also hosts the Career Relaunch podcast, featuring inspiring stories of career change, which has featured as a top business podcast in Forbes, Glassdoor and Business Insider. This is a fun and actionable listen, the will equip you with the tools you need to build a powerful personal brand and provide you with the roadmap to effectively relaunch your career. In this episode, you will learn about: How to build a powerful personal brand How to relaunch your career How to pitch yourself effectively How to rewrite your story when faced with career setbacks A surprising perspective on how podcasts can shape your business life And so much more... Connect with Joseph! Joseph Liu: https://josephliu.co/ Career Relaunch Podcast: https://careerrelaunch.net/ Connect with me on Instagram: https://www.instagram.com/yasminarte/ Share your key takeaway on Instagram and I will repost you! Get yourself some ultra hip streetwear that actually stands for something real! Get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout! Audio edited by the wonderful Jake Babineau. You could say he’s an audio genie. He’s also a great musician with a crazy podcastable voice — he composed my intro! Check him out on instagram: https://www.instagram.com/jake_babineau/ Music taken from the ending of his song ‘On The Cold Tile Floor’: https://bit.ly/2KQGZhN

Often it can be scary to make the leap of faith to bet on yourself — to make the decision to live your best adventure, invest in a high-ticket programme, quit your job or start a new business venture. You can often lose so much time waiting for the perfect moment. Our guest today does not have this fear at all and is the perfect example of someone who is working to be successful by any means necessary at a very young age. Kilian Will is the embodiment of a mentally tough go-getter, who continually pushes himself out of his comfort zone to the extreme, and is all in on making his dreams happen. He is a member of a high-ticket business mastermind which has a 20k initiation fee, has spent a total of 31k on his self-education, and lives on his own — all at the age of 19 years old. You may be thinking — "Oh, lucky rich kid!" Not at all. Kilian comes from your typical middle class family, but was resourceful enough create the means to go all in on himself. This was by no means easy, but has reaped massive reward in Kilian's life, both personally, socially and financially. This podcast episode is raw, real, no bullshit and will light a blazing fire under you to go and achieve anything you want in life. In this episode, you will learn about: How to build unshakeable mental toughness Kilian's crazy story of accomplishment — 4am, running, cold plunges How to build systems for your life to help you succeed Kilian's simple, but surprisingly effective drag and drop system for organising his days How to develop the resourcefulness to pay for whatever programme, event or mastermind you want And so much more... Connect with Kilian! Facebook Group: https://www.facebook.com/groups/694547594820099 Kilian on CEOLife Podcast with Greg Santos: https://spoti.fi/2KDTBvH Connect with me on Instagram: https://www.instagram.com/yasminarte/ Share your key takeaway on Instagram and I will repost you! Get yourself some ultra hip streetwear that actually stands for something real! Get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout! Music taken from the ending of ‘On The Cold Tile Floor’ by Jake Babineau: https://bit.ly/2KQGZhN