961: How to Land Celebrity-Level Press Without Being Famous (Yet)

Forget everything you thought you knew about LinkedIn. Jayde I. Powell is here to flip the script and blow your mind! A powerhouse creator and the brilliant mind behind standout campaigns for global brands like Netflix, Timberland, and Coca-Cola, you might know her as the vibrant voice behind Creator Tea Talk, or from her refreshingly real, fun, and magnetic presence on LinkedIn, the app she affectionately renamed The Briefcase App.   ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠ During this conversation, she gives us her absolute best insights on how to build a magnetic personal brand, attract dream opportunities, and transform your LinkedIn presence from boring to binge-worthy. Whether you’ve slept on LinkedIn or you’re ready to level up, Jayde’s energy, expertise, and no-BS approach to social media is going to leave you buzzing, inspired, and ready to post. Let’s dive in!  Episode Highlights Jayde’s Journey to LinkedIn and the Choices Behind Her Success [0:01:13]   Secrets to Creating Thumb-Stopping Content [0:11:28]  The Ratio That’s Fueled Her LinkedIn Creator Career [0:19:40]  One Unnecessary Thing People Keep Doing Wrong on LinkedIn [0:24:52]  Where LinkedIn Has Surprised Jayde the Most [0:35:19]  Our Advertiser FreshBooks⁠⁠⁠    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine a world where money isn’t something you have to chase, but something you effortlessly attract. That’s exactly what today’s guest, Gabby Beckford, has created, and she’s here to show you how to do the same. With over 800,000 followers, multiple successful businesses, and a bold, unapologetic approach to money and opportunity, Gabby believes that money is everywhere. She doesn’t just create content that sells, she creates content for the future she’s stepping into. By stacking platforms strategically, she’s built an ecosystem that attracts abundance, visibility, and powerful opportunities.  In this episode, Gabby breaks down how you can do it too. She shares how to create magnetic content for who you want to become, build a strategic platform ecosystem, and shift into a mindset where money is genuinely abundant and waiting for you. From the woo to the wildly practical, we get into it all, especially how to attract more brand partnerships and step into the future that’s already waiting for you. So grab a notebook, because this one is a game changer, and your future self will thank you!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Learning that Money Can Come At Any Time [0:03:16]  Create for Who You’re Becoming [0:10:17]  Create Like No One’s Watching [0:15:09]  How Platform Code-Switching Helps Reach the Right Audience [0:21:54]  How Gabby Makes Money as a Full-Time Creator [0:28:43]  Building Strong Brand Partnerships That Last [0:31:33]  The One Mindset Shift You Need [0:38:11]  Our Advertiser FreshBooks⁠⁠⁠   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your brand could build the kind of fiercely loyal community that turned Gymshark into a billion-pound business? Today, I’m talking with Elfried Samba, the marketing mastermind behind Gymshark’s rise from 1.5 million to over 20 million followers. He is the CEO and Co-Founder of Butterfly Effect, the go-to agency behind powerhouse campaigns for Netflix, Bumble, McDonald’s, Square, and so many more. With a proven track record for turning passive audiences into highly engaged communities, Elfried knows exactly how to leverage community-driven marketing for explosive growth.   In this episode, he’s sharing the exact strategies he used to scale Gymshark’s global community and breaks them down in a super actionable way so that you can apply them immediately to your brand, or even your personal brand, no matter your brand’s size or budget. Whether you’re just starting out or looking to deepen your audience relationships, Elfried’s advice is super pure gold. Buckle up, you’re about to get a front row seat to how a billion-pound companies build community from the inside out. I hope you’re paying attention!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Building Gymshark: Online Social Community Then Versus Now [0:02:07]   The Secrets That Helped Gymshark Scale Without The Budget of a Bigger Brand. [0:10:56]  What’s Truly Behind Community-Led Growth in Every Industry. [0:18:43]  Why You Shouldn’t Always Give The People What They Want. [0:25:30]  A Totally Different Approach to Your Personal Brand’s Social Media. [0:38:21]  Our Advertiser FreshBooks⁠⁠⁠    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m trying a whole new format, and I cannot wait for you to listen to this one! It’s part life coaching, part podcast strategy, and I’m dishing the tea on pretty much everything I think about when it comes to having a successful podcast!  Join me as I sit down with Azara Krovatin, who hosts The Mystical Business Coach Podcast, and I’m giving her a real-time coaching session on how she can grow her show, deepen her impact, and leverage her incredibly unique expertise. Whether you’re podcasting yourself, considering launching one, or just love seeing behind the scenes, this conversation is packed with so many actionable insights! Truly, if I were to do a course on how to run a successful podcast, we covered almost everything I would put in that course. Consider this your one-on-one!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Getting to Know Azara: Her Motivation, Mission & End Goal. [0:01:55]   The Big Dream Behind Azara’s Business & the People She Wants to Reach. [0:05:49]  My Advice to Azara Based on My Own Journey into Podcasting and Business. [0:10:39]  Top Tips for Crafting Compelling Episodes. [0:19:37]  Building Visibility & Audience Growth. [0:25:46]  How to Get the Most Out of Titles & Descriptions. [0:33:56]  Doing the Process Out Loud: Why You Can Never Give Too Much Away [0:40:03] Repurposing Podcast Content for Other Platforms [0:44:36]  How to Use LinkedIn as a Podcast Marketing Platform [0:51:25]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she’s making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she’s giving away all her best secrets, so let’s dive in.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Visibility on Purpose: The Origin Story [0:00:53]   Why You Don’t Have to be Famous to Be Featured. [0:04:29]  How to Find Where You Want to be Featured. [0:07:38]  The One Thing Most People Get Wrong About Pitching. [0:11:16]  What You Need to Do Before You Even Start. [0:22:18]  Fighting Overwhelm and Imposter Syndrome. [0:28:17]  How to Know When It’s Time to Hire PR Help. [0:38:05]  The First and Simplest Step You Can Take Today. [0:44:24]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is a little bit different. It’s a vulnerable, intimate conversation that I just happen to be letting you in on. I’m having my husband Jared on the show today, to talk about something I see more people than you might imagine, navigating. We’re talking about what it really looks like to be married to a strong, ambitious woman, but more than that, I hope we can have an honest conversation about confronting cultural norms, redefining roles, and getting honest about the stuff we wish someone else told us sooner! ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights • How Vastly Different Our Lives Look Twelve Years Into Marriage. [0:01:11] • The Ways Jared is Using His Skill Set Today. [0:17:52] • ‘She Works and You Play’ and Other Reactions to How Our Lives are Structured [0:21:25] • What the Biggest Challenge We Face at Work Actually Is [0:27:53] • Breaking the Preconceived Notions of What it Means to Work with Your Spouse [0:34:55] • The Real Hardest Part of Reversing Our Roles [0:39:38] • Jared’s New Observations From Working With His Wife (Me) [0:45:05] Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your business needs to be designed with your bandwidth in mind so that you’re capable of doing it in every season! You have other priorities outside of business, and I want to help you design a business with your capacity in mind. I want you to ignore society and other business gurus when they tell you how much bandwidth you need to have for your business, and instead, I want you to design it around you! I think there’s a misconception that designing a business around bandwidth limits your capacity for growth, but that’s not true – bandwidth can change! Capability doesn’t equal sustainability, and while there are always things you can handle doing for a short period of time, sustaining them is tricky. It’s so easy to want to say yes to more. I get the appeal, and I also know that you don’t have to do everything! Your business is not meant to be something you have to fight, it’s meant to be something that supports you and provides you with the flexibility that traditional jobs don’t. Throughout this episode, I want you to consider choosing sustainability over survival and say no to hustle culture! Let’s dive in.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠   Episode Highlights  How to Intentionally Scale Down for the Season You’re In. [0:09:48]   Why More Is Not Always Better. [0:17:28]  Building a Business That Supports Your Greatest Desires. [0:25:27] Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re feeling stuck, stalled, or just tired of feeling like you’re going through the motions, this episode is for you. I’ve been in a funk for weeks, feeling lost, confused, and frustrated, and everyone was giving me really lame advice. I went on my own discovery journey to figure out what I needed to do to get out of my own funk. It was so much simpler than I realized and if I had this structure from the start, I would have gotten there a lot sooner and felt a lot less frustrated! I’m here for the practical, the tactical, and what you can actually do about it. This episode is part pep talk, part reset strategy, and it’s as much for me as it is for you!  ⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights The Real Reason You Might Be Feeling Lost or Stuck [0:03:57]   How to Let Go of Self-Judgment and be a Strong Person in your Business [0:11:10]  What it Means to See the Opportunities Instead of Spiralling [0:21:30]  A Reset Ritual to Help You Get Re-Energized and Re-Inspired [0:27:55] Crop-Top Confidence and Where to Find It [0:31:46]  Our Advertiser:⁠ ⁠⁠FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes to Instagram, it is so easy to get stuck in the cycle of chasing trends. Today’s guest, Michelle Gifford, is here to remind us that sustainable Instagram growth doesn’t come from constant performance! It comes from purpose. Michelle is an incredible Instagram strategist behind multiple six and seven-figure brands. She’s helped business owners grow their reach, amplify their voice, and drive real results without losing themselves in the algorithm. In this episode, we’re talking about what it really means to create content that converts, position you as the expert, and still feels good to make! We get into what’s working on Instagram right now, what you should stop doing, and how to reset your strategy if you feel stuck or discouraged! If you want to use Instagram as a true business growth tool, then this episode is for you! ⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠ Connect with Abagail⁠⁠ ⁠⁠ ⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠ ⁠⁠All the Links!⁠⁠ How to Drive Sales on Instagram. [0:04:32]   Some of the Trends That Are Performing [0:13:14]  How to Test Out New Content. [0:16:15]  Overcoming Common ‘Visibility’ Fears. [0:26:17] Our Advertiser: ⁠⁠FreshBooks⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Statistics show that 97% of small business owners would say that they have felt really alone and unsupported in their journey. Though we have the opportunity to be more connected than ever, we are also lonelier than ever. If you’ve built a business, you’ve probably felt that paradox deeply. Today’s guest, Liz Forkin Bohannon, knows that connection isn’t just a feel-good value – it’s a radical, transformative growth strategy. Liz is passionate about women and girls living in extreme poverty. She spent time connecting with underprivileged women in Uganda and realized how important community is. She’s built her business, community, and life around the idea that we’re better together, and in this episode, we talk about what it looks like to build something that not only grows but brings people closer.  ⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠ Connect with Abagail⁠⁠ ⁠⁠ ⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠ ⁠⁠All the Links!⁠⁠ Episode Highlights How to Create Genuine Connection in Business. [0:11:12]   The Power of Consistency and Commitment. [0:25:48]  Two Ways to Find a Like-Minded Community of Business Leaders. [0:40:41] Our Advertiser: ⁠⁠FreshBooks⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices