What Realtors Look for in a Media Partner

Spiro VP of Product, Shannon Landers, joins Todd & Craig to go over numbers nationally (US) from the 2nd Quarter (what we have through May anyway), and also looks ahead into 3rd Quarter 2025. What can we do to adjust our businesses for the changing market? Nationally things seem to be moving towards a Buyer's market. How can you communicate your value proposition for your Realtor clients as homes are sitting longer in the market? Chapter Timestamps: 0:00 Episode Open 02:38 Spiro Updates 06:03 Spiro Onboarding Options 10:47 2nd Qt. Review/3rd Qt. Forecast 47:50 Episode Wrap-up

Are you at the point in your business where it's successful and profitable, but....you're unhappy? Have you looked at what may be contributing to that unhappiness? What's your plan for tackling that and alleviating that? Todd and Craig talk about The Owner's Trap, and how you can avoid it, or escape it. Chapter Timestamps: 0:00 Episode Open 01:29 The Owner's Trap Introduction 0 2:03 Educational Conferences 03:48 Spiro Updates 04:16 AutoHDR Update 07:00 The Owner's Trap 39:50 Episode Wrap-up

While Todd is off this week, Jess Paxson, Director of Operations for WOW Video Tours joins Craig on the podcast to discuss a half year goals check-up, and the goal WOW Video Tours has had of raising leaders within the business. How are your goals coming for 2025? We're over halfway through the year now. Have you thought about raising leaders in your business to free you up to work on the business even more than you are currently?

It's the age-old question in business: What do I do about my competitors who are offering ridiculously low pricing and devaluing what our industry does? Yes: The Race to the Bottom. How do you handle it as a business owner? Do you race with the competitor? Do you compete on price? Do you compete on service and quality? What shifts in your business do you need to make if any? Todd and Craig tackle the question with some thoughts for you to consider. Chapter Timestamps: 0:00 Episode Open 04:40 The Race to the Bottom 44:02 Episode Wrap-up

What is the importance of your personal ethics, principles and integrity in running your real estate media business? What things do you need to consider? What situations have you faced or may you face in the future (if you haven't yet?) What impact does establishing your ethics have on your business and its success? Todd and Craig discuss this and give you some things to consider if you haven't thought much about it. Chapter Timestamps: 0:00 Episode Open 01:56 Spiro Software Updates 02:54 Industry Conferences 03:47 Ethics & Integrity in Business 43:28 Episode Wrap-up

Have you ever been a bit nervous about approaching a Broker or a Brokerage as a whole to introduce yourself and your real estate business? Have you tried before and gotten little to no response? Does it seem impossible to get that "big break" How long exactly DOES it take to develop a good relationship with a Real Estate Brokerage? These are all questions we've all dealt with. We invite you to listen in to grab some tips and tricks we've learned over the years on how to build those Broker relationships and deals. Chapter Timestamps: 0:00 Episode Open 04:16 Topic Introduction 04:40 Spiro Updates 07:40 Marketing Spiro to your Clients 11:37 Approaching Brokerages 45:17 Episode Wrap-up

We have a GREAT topic, and had (yes, had) two great guests lined up to share with you what Realtors look for in a real estate media partner. Pam Swiercz and Janelle Pfeiffer of Berkshire Hathaway - KEE Realty in Southeast Michigan were on the schedule to join us to share their valuable insight, but, technical issues got the best of us! So, Todd & Craig share their thoughts and experiences of what they've learned from Realtors in what they're looking for. But never fear, we WILL get Pam & Janelle on the podcast to share their professional insights and thoughts on what makes a valuable photography/videography partner in a Realtor's business. Chapter Timestamps: 0:00 Episode Open 02:47 Spiro Updates 04:31 What Realtors Look for in a Media Partner 05:55 Realtor & Photographer Mindsets 37:08 Episode Wrap-up

This week we're excited to talk with our very first international real estate media company owner, Simon Caya, of Caya Media! Simon shares his insights on having a positive owner mindset, decisiveness, fitness for owners and some of the minor cultural differences of real estate media outside the U.S. Chapter Timestamps: 0:00 Episode open 01:56 Some Encouragement for You 04:51 Spiro Updates 07:14 International Owner Spotlight – Simon Caya - Quebec 09:51 Caya Media’s Story 16:03 Decisiveness in Business 19:44 The Importance of Fitness 23:33 Tackling Small Goals 27:56 The Importance of Continuing Education 33:31 Cultural Differences in Real Estate Media? 38:38 Getting Realtors Comfortable with your Team 44:51 Follow Up with Prospects! 47:00 Simon’s Book Recommendations 48:56 Episode Wrap-up

Shannon Landers, VP of Product at Spiro joins Todd & Craig on the podcast to summarize the events of the 1st quarter in real estate, and to offer her forecast of what to expect in the 2nd quarter 2025. How can you best prepare? Chapter Timestamps: 0:00 Episode Open 0:02:02 Spiro Updates 04:37 AutoHDR Implementation at WOW 07:21 Shannon Landers - 1st Quarter Review/2nd Quarter Forecast 1:05:31 Episode Wrap-up

AI photo editing. Love it. Hate it. Be suspicious of it. Every opinion is out there, and the real estate media groups and forums online have been talking a lot about it. Why the sudden surge in interest in the last month? Primarily due to a company called "AutoHDR". This week, we welcome fellow Real Estate Media company owner Matt Gia, who started AutoHDR. So what's the story with this effort and emerging method of real estate photo editing? Listen in as Todd & Craig chat with Matt. Chapter Timestamps: 0:00 Episode Open 02:14 Spiro Software Updates 03:58 Drumming in Vegas? 06:05 Matt Gia - AutoHDR 1:01:36 Episode Wrap-up