Not Selling, Sells!

There is often a lot of anxiety and fear over having to go out and "sell" your real estate media services and products. But what if we told you that not selling, sells? Steve Musser, Director of Sales & Marketing, along with Chris Voge, Sales Manager both of WOW Video Tours joins Craig this week to talk about an approach to business development that doesn't feel so...well...like you're a used car salesman. (Sorry any used car salespeople that may see this). What are some ways to approaching business development that will allow you to get word out about your business and build a clientele, without resorting to the myriad of "sales tactics & training" that feel less than...honest? Genuine? Authentic? You get the drift. Spiro Sync '26 Information: https://spiro.media/spiro-sync/ Chapter Timestamps: 0:00 Episode Open 01:14 Spiro Sync Event 02:11 How Not Selling, Sells 47:05 Episode Wrap-up

Decisions, decisions, decisions. As the owner and leader of your real estate media business, you face countless decisions every day. Every hour. Shoot, sometimes every minute. Some are easy to make. Some are hard to make. How do you prioritize them? How do you handle the hardest and most challenging decisions? Todd shares the top 3 hardest business decisions he's faced as owner of WOW Video Tours and Spiro, and how he approached them. Chapter Timestamps: 0:00 Episode Open 01:56 Industry Events 03:09 Spiro Updates 03:24 The Top 3 Hardest Business Decisions 39:41 Episode Wrap-up

What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our waking hours (usually more) is spent in the marketplace...our businesses and our interactions with other business people. So if you're a person of faith, what role do your beliefs have on your business? If you're not a person of faith, what role could it have? We realize this isn't a "normal" topic to discuss in the business world. But in light of recent events and conversations we see happening more and more around us, we felt it was important to talk about it: Faith in the our businesses. We hope this is a blessing and encouragement to you. Books mentioned in the Podcast (this is not a sponsored podcast or sponsored product placement): "Every Good Endeavor" by Timothy Keller: https://a.co/d/dnBXxMj "The 9 to 5 Window" by Os Hillman: https://a.co/d/ezVmU0C "The Word Before Work" by Jordan Raynor: https://a.co/d/dD99mxK "Called to Create" by Jordan Raynor: https://a.co/d/fatPQvd "The Case for Christ" by Lee Strobel: https://a.co/d/d77elyE Industry Conferenes: REPP Conference: http://repplaunch.com/repp2025 PMRE Conference: http://pmreconference.com Spiro Sync Conference: http://spiro.media (Click "Spiro Sync" in the Menu Bar starting at 10am EDST on October 8, 2025) Chapter Timestamps: 0:00 Episode Open 02:23 Spiro Updates 04:50 Industry Conferences 08:19 Faith in Your Business 49:49 Book Suggestions 51:16 Episode Wrap-up

Wisdom is the application of knowledge. We hope this episode is an opportunity for you to apply the knowledge of what mistakes NOT to make, that we've already made for you. It's always fun to hear how others screwed up, right? We hope you get some laughs and good information. Links mentioned in the episode: REPP Conference: http://repplaunch.com/repp2025 Spiro Sync Event (Tickets not available yet): http://spiro.media Chapter Timestamps: 00:00 Episode Open 02:00 Spiro Updates 06:12 Industry Conferences 08:35 Top 3 Mistakes We've Learned From 54:54 Episode Wrap-up

Craig is put in the hotseat as the owner of Spiro and WOW Video Tours, Todd, goes through Craig's Grade Card. Does Craig pass? Watch & listen to find out! Chapter Timestamps: 0:00 Episode Open 02:18 Spiro Updates & Events 07:27 Craig's Grade Card 42:37 Episode Wrap-up

This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Director of Marketing for Keller Williams Advisors & Pinnacle Group joins Todd, Shannon and Craig on this week's episode to talk all things Marketing from the Broker's perspective. Chapter Timestamps: 0:00 Episode Open 04:30 Spiro Announcements & Updates 06:12 A Brokerage's Perspective 01:02:39 Episode Wrap-up

Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photography team has fewer shoots and you as the owner have more time to work on your business. Chapter Timestamps: 0:00 Episode Open 02:21 Spiro Updates 03:55 Spiro Sync Gathering 06:13 Top 5 Things to do in Slow Season 44:17 Episode Wrap-up

Have you ever had a client ask you if they can pay when their listing closes?  Has that been an uncomfortable or awkward conversation?  (Maybe it has, maybe it hasn't.)  Have you found that challenging to integrate into your workflow?  Todd, Shannon and Craig talk with Nick Narodny, owner of Titus.  What is Titus?  Watch or listen to find out more about how Titus can integrate into Spiro and make agent pay at close possible for your real estate media business! Click Here to sign up for the Titus Pay at Close Spiro integration waiting list! Chapter TImestamps: 0:00 Episode Open 04:48 Industry Events Rundown 08:39 Nick Norodny / Titus Introduction 09:26 Titus: Pay at Close for Realtors 48:00 Episode Wrap-up

We all know the effort that is needed to win new business. But how much work do we put into retaining the clients we've won? If you're losing more clients than you're winning, or even breaking even in that, you have a leak problem! Todd and Craig talk about what to do to plug the leaks in your real estate media business! REPP 2025 Conference: http://repplaunch.com/repp2025 PMRE 2025 Conference: http://pmreconference.com Spiro Sync Event: https://www.facebook.com/share/v/15nKXvL9ge/ Chapter Timestamps: 0:00 Episode Open 07:07 Conference Info 08:18 Spiro Updates 08:30 Titus Feature coming to Spiro 09:11 Plug the Leaks 48:25 Episode Wrap-up

Todd decided he wanted to know what a day in the life of Craig was like, so the questioning has started. Have you wondered what Craig's life is like during the workday? How does his role work? What does he have time for? How does he manage his time with both taking listing photos and video tours in addition to developing business in his market? Has he taken time out of his day to get a tattoo? Interested in Eli Jones REPP Conference? Find out more at http://repplaunch.com/repp2025 Also be sure to check out the PMRE Conference! Details are available at: http://pmreconference.com Chapter Timestamps: 0:00 Episode Intro 01:15 Craig Getting a Tattoo? 06:06 Spiro Sync 07:22 REPP Conference 07:38 PMRE Conference 08:35 Titus - Pay At Closing 13:16 A Day in the Life of Craig 48:59 Episode Wrap-up