Shifting Gears: CMO Alec Hanson Details How LoanDepot Adapts Marketing Strategies for Economic Fluctuations

In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, Chief Marketing Officer of the Vegas Golden Knights. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports marketing.Follow Suzy on Twitter: @AskSuzyBizFollow Eric Tosi on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton welcomes Jill Cress, Chief Marketing and Experience Officer at H&R Block. Jill discusses H&R Block’s strategic pivot towards digital and mobile experiences, the impact of AI on consumer financial interactions, and insights into career longevity in the rapidly evolving tech landscape.Follow Suzy on Twitter: @AskSuzyBizFollow Jill Cress on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Alec Hanson, Chief Marketing Officer at LoanDepot. Alec discusses the transformative shifts in the mortgage industry, the evolution of marketing strategies in response to digital trends, and the power of personal branding. Follow Suzy on Twitter: @AskSuzyBizFollow Alec Hanson on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt is joined by Maureen Polo, Head of Direct-to-Consumer at Hello Sunshine. They discuss how to leverage technology for human-centric storytelling, the growing influence of AI in content creation, and the pivotal role of consumer insights in shaping media strategies. Follow Suzy on Twitter: @AskSuzyBizFollow Maureen Polo on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt sits down with Gita Rebbapragada, Chief Operating Officer of Crunchyroll. Gita shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation, and Crunchyroll's strategic role within Sony Pictures Entertainment’s ecosystem. Follow Suzy on Twitter: @AskSuzyBizFollow Gita Rebbapragada on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt sits down with Ivan Dashkov, Head of Emerging Marketing Tech at PUMA Group to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion, and PUMA’s exciting new partnership with Meta.Follow Suzy on Twitter: @AskSuzyBizFollow Ivan Dashkov on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton chats with Amanda Rassi, the Senior Vice President and Chief Marketing Officer at The Michaels Companies. Amanda explores the evolving retail landscape, the role of customer data in marketing, and how Michaels fosters creativity through its products and community initiatives. Follow Suzy on Twitter: @AskSuzyBizFollow Amanda Rassi on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Doug Zarkin, author of Moving Your Brand Out Of The Friend Zone. Together, they explore the dynamics of brand-consumer relationships and the importance of adopting a business-focused mindset in marketing. Follow Suzy on Twitter: @AskSuzyBizFollow Doug Zarkin on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, host Matt Britton sits down with Alicia Tillman, CMO of Delta Air Lines. They discuss the importance of core consumer expectations, the future of experiential marketing in engaging modern consumers, and how Delta continues to innovate and lead in the aviation industry.Follow Suzy on Twitter: @AskSuzyBizFollow Alicia Tillman on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton chats with Monica McGurk, CEO of the North America Business Unit at Tropicana Brands Group. Monica shares insights on sustaining innovation within a legacy brand, balancing career ambitions with personal passions—like fiction writing—and strategies for keeping Tropicana culturally relevant and consumer-focused.Follow Suzy on Twitter: @AskSuzyBizFollow Monica McGurk on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.