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Why You’re Not Closing Seller Leads (Even If They’re Motivated) | Jason Sager

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In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it’s way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call.

Key Topics Covered:

  • What separates real lead converters from amateurs

  • The “30-touch” rule to get a contract

  • Why 64% of leads don’t close until after 90 days

  • Cost per lead and how to budget effectively

  • The ROI of proper follow-up systems

  • Why speed-to-lead and nurture systems win

  • How solopreneurs can compete with big acquisition teams

  • Why flexibility in exit strategies (Novation, Subto, Burr) changes everything

  • How to treat every lead like gold—even the $30 nationwide ones

  • Tips for getting started with motivated seller leads


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