Marketing the Grammys With AI

Finding and onboarding new suppliers is a time-consuming process for procurement staff. Dun & Bradstreet has partnered with IBM to apply artificial intelligence to the process, enabling staff to query its databases in plain English to find suppliers who fit the criteria they need. The result is a simpler, faster process that is saving companies time and money. 

It’s impossible for fans to have too much information about their favorite artists — which presented a serious challenge to the Recording Academy’s editorial team as nearly 900 artists are nominated for Grammys in almost 100 categories. After partnering with IBM, the small editorial team was able to scale the volume of their work — serving up timely, relevant content to millions of fans across multiple channels.

What if your contacts could be a roadmap to running your business – the first step in managing your relationships with your suppliers and clients? That’s the function of Sirion, a contract lifecycle management software for in-house legal departments. It’s recently been upgraded with generative AI functionality from IBM designed to make it something the whole company can use, not just its legal staff. It’s so promising that IBM itself will be using the software to integrate contracts into the daily operations of the company. 

Former NFL running back Kenyon Rasheed and his partners at EDGE3.ai are creating a product that may revolutionize college football programs nationwide. It compares the performance of high school players to their counterparts in college, using predictive analytics to project how well they’ll perform in college football programs. It also helps high school players identify at which colleges they’re most likely to get an offer. They’re using IBM technology to help ingest reams of unstructured data, govern disclosure of that information and create natural language interfaces for players to query the data.

Everywhere you turn, there’s another headline about Artificial Intelligence. But how do companies make money with AI? In the ROI Rules of AI, we’ll explore how companies of all sizes are using AI to remake their operations, increasing their return on investment and that of their customers.