How to Bill Over $1 Million in Your First Year of Business, with Ross Cohen

Ross Cohen left his role as managing director at one of Florida's leading search firms to launch Brinc Search Partners with his business partner, Brett Nortman. They gave up an established brand, a built-out book of business and the steady flow that came with a larger firm. Ross also had a non-compete preventing him from approaching his former clients. Brinc launched in March 2025. In its first year, Ross and Brett billed over $1 million. They did it by getting scrappy. Although both had spent years specializing in financial services recruitment, Ross accepted searches ranging from executive assistants to engineers. These assignments kept revenue moving, helped Brink prove its value and opened the door to further work. Ross also explains why Brinc does not rely on traditional cold calls. Each search begins with people Ross and Brett already know in the market. They gather intelligence, ask for referrals and identify passive candidates who may never appear through job boards or LinkedIn searches. You'll also hear why they hired their first associate before the business felt ready, how face-to-face meetings fit into Brinc's hybrid schedule and how the team uses Recruiterflow, PIN and Claude to reduce administration and present candidates more effectively. What You'll Learn: How Ross and Brett billed over $1 million in Brinc's first year Why accepting searches outside their specialty helped create early momentum How Ross rebuilt his book of business without approaching former clients Why existing relationships outperform traditional cold calls How referral conversations uncover passive candidates Why Brinc hired its first associate earlier than planned How in-person meetings help the team assess cultural fit How Claude reduces administration and improves candidate presentation Episode Outline: [00:10] Billing over $1 million in the first year [05:16] Lessons Ross carried from equity research into executive search [17:22] Building candidate flow at StevenDouglas before launching Brinc [23:01] Leaving an established firm to launch Brinc [27:42] Rebuilding the business one phone call at a time [38:51] Hiring an associate before the firm felt ready [50:38] Replacing traditional cold calls with warm market conversations [59:40] Building Brinc's technology stack around Recruiterflow, PIN and Claude About Ross Cohen: Ross Cohen is the co-founder of Brinc Search Partners. He launched the firm with Brett Nortman in March 2025 after building a financial services recruitment practice at StevenDouglas. Ross began his career in equity research at Lazard before moving into recruitment with Solomon Page. He holds Series 7, 63, 86 and 87 securities licenses, an economics degree and a master's in international business from the University of Florida. He is based in South Florida. Connect with Ross: Ross on LinkedIn: https://www.linkedin.com/in/ross-cohen-44658037/ Brinc Search Partners: www.brincsearch.com Podcast Partners: This episode is brought to you by Recruiterflow, an AI-native ATS and CRM built for serious recruiting businesses. Learn more: https://recruitmentcoach.com/recruiterflow It is also brought to you by Juicebox, the modern AI platform for recruiting. Juicebox combines more than 30 datasets with AI models to support search, outreach and pipeline management in one workflow. Learn more: https://recruitmentcoach.com/juicebox Connect with Mark Whitby: Get your FREE 30-minute strategy call: https://www.recruitmentcoach.com/strategy-session/ Mark on LinkedIn: https://www.linkedin.com/in/mwhitby/ Mark on Twitter: https://twitter.com/markwhitby Mark on Facebook: https://www.facebook.com/TheRecruitmentCoach/ Mark on Instagram: https://www.instagram.com/recruitmentcoach/ Subscribe to The Resilient Recruiter: https://plinkhq.com/i/1489513354

What do you do when the recruitment business you've poured everything into starts to fall apart? Gemma Downing Mapp came back from holiday to find Mixxos £100,000 behind budget. Two months later, the company recorded its highest-billing month ever with roughly half the team. Gemma is co-founder and CEO of Mixxos Group, a boutique recruitment consultancy she built with her business partner, Chris. They grew the company from a team of two into a multimillion-pound firm, with the numbers moving in the right direction year after year. But the foundations had not kept pace. Gemma and Chris knew within the first few months that a senior operations hire was not working. They liked the person and wanted the appointment to succeed, so they continued trying for 18 months. During that time, leadership became misaligned, standards slipped and financial forecasts became unreliable. Gemma is open about the responsibility she and Chris carried for allowing the situation to continue. She explains why recruitment business owners delay difficult people decisions, what finally forced them to act and why the first thing she would fix is always the person leading the team. The turnaround involved restructuring the company, reducing headcount by 50% and redefining the founders' roles. Gemma became CEO, responsible for the people and culture. Chris became Commercial Director, focused on revenue and gross profit. They also brought in Sam to restore operational control. He introduced consistent one-to-ones, clearer financial reporting and a skills matrix, while helping the business prepare for a new technology rollout and launch a retained executive search desk. Throughout the restructure, approximately 99% of Mixxos clients stayed with the company. Gemma credits the relationships she and Chris had built and their determination to do what they said they would do. In this episode, you'll learn: How fast growth allowed problems to develop behind the scenes Why Gemma and Chris delayed a senior leadership decision for 18 months The danger of wanting success for an employee more than they want it themselves Why the leader between an owner and the team shapes everyone's standards How Gemma and Chris divided their roles around their strengths What Mixxos changed about hiring, onboarding and accountability How the company achieved its best month with half the headcount Why strong client relationships protected the business during the restructure Episode highlights: [05:58] Five years of growth and the foundations that failed to keep pace [09:57] Returning from holiday to a business, Gemma no longer wanted to be in [11:44] The cost of delaying a senior leadership decision for 18 months [22:00] Gemma becomes CEO and Chris becomes Commercial Director [28:29] Launching the retained executive search desk [31:04] Achieving the best billing month in company history with half the team [40:17] How Mixxos retained approximately 99% of its clients Podcast Partners: This episode is brought to you by Recruiterflow, an AI-native ATS and CRM built for serious recruiting businesses. Learn more: https://recruitmentcoach.com/recruiterflow It is also brought to you by Juicebox, the modern AI platform for recruiting. Juicebox combines more than 30 datasets with AI models to support search, outreach and pipeline management in one workflow. Learn more: https://recruitmentcoach.com/juicebox About Gemma Downing Mapp: Gemma Downing Mapp is co-founder and CEO of Mixxos Group, a boutique recruitment consultancy based in Milton Keynes. She and her business partner, Chris, grew Mixxos from a team of two into a multimillion-pound firm working across permanent, temporary and retained executive search. The business now also delivers retained search assignments in EMEA and the United States. Connect with Gemma: Mixxos Group: https://mixxos.com/ Connect with Mark Whitby: Get your free 30-minute strategy call: https://recruitmentcoach.com/strategy-session/ Mark on LinkedIn: https://www.linkedin.com/in/mwhitby/ Mark on Twitter: https://twitter.com/markwhitby Mark on Facebook: https://www.facebook.com/TheRecruitmentCoach/ Mark on Instagram: https://www.instagram.com/recruitmentcoach/ Subscribe to The Resilient Recruiter: https://plinkhq.com/i/1489513354

While much of the recruitment industry was flat last year, Sachin Ruparelia grew billings by 33% and kept hiring. Sachin is the Founder and Managing Director of Camino Partners and Camino Search. Over the last couple of years, his businesses have grown net fee income by 20% and then 33%, while scaling to around 37 people across London and Tampa. A big part of that growth has come from community-led business development. Instead of calling prospects to ask if they're hiring, Camino creates reasons for clients and prospects to want to speak with them. They run events, CFO dinners and networking sessions. They publish salary surveys and a 120-page Global Report for the private equity market. Sachin calls it "the art of selling without selling." In this conversation, Sachin explains how those events and insights turn into real recruitment opportunities, including the important step recruiters often miss: making the commercial ask after they've earned the conversation. You'll also hear how Sachin approaches the other side of scaling: people. He shares how to know when it's time for your next support hire, why an operations manager can be one of the smartest early hires for a growing firm, and his A's, B's and F's approach to hiring people who are better than you in the areas where you're weak. Sachin also speaks openly about growing up in a violent household and the two years of psychodynamic counseling that helped him understand how those experiences had shaped his behavior. He explains how that self-awareness made him a better husband, father, friend and leader, and why he now speaks openly about mental health in recruitment. In this episode, you'll learn: How Camino grew NFI by 20% and then 33% while scaling to around 37 people How community-led BD creates conversations without leading with a sales pitch Why Sachin runs one to two events a month and how he gets the right people into the room How a 120-page insight report creates multiple reasons to contact prospects How to turn events and content into actual recruitment opportunities When a growing recruitment firm should make its first operations hire How the A's, B's and F's test helps founders hire around their weaknesses Why is self-awareness becoming increasingly important as you build a larger team Episode Highlights [08:50] Setting up the business at 31 and appointing a chairman [09:33] The two years of therapy Sachin calls game changing [17:20] Two verticals, 37 people and 33% growth in a flat market [22:51] The first scaling lesson: hire people better than you [29:25] Community-led BD: the art of selling without selling [39:07] Insight-led BD and Camino's 120-page Global Report [52:55] The first operations hire for a scaling recruitment firm [54:50] The A's, B's and F's approach to hiring around your weaknesses Sachin Ruparelia Bio Sachin Ruparelia is the Founder and Managing Director of Camino Partners and Camino Search. He launched Camino Partners in 2012 with two former colleagues, initially specializing in accountancy and finance before expanding into "mission control" roles within recruitment businesses. Camino Search works within the private capital ecosystem, placing CFOs and other senior finance professionals, along with corporate development, M&A and origination talent, into private equity-backed technology-enabled and business services companies. The business operates from London and Tampa and has grown to around 37 people. Over the last two years, Camino's NFI grew first by 20% and then by 33%. Sachin's next plan, Mission 234, is to double headcount and triple NFI over four years. Connect with Sachin Sachin on LinkedIn: https://www.linkedin.com/in/sachinruparelia/ Camino Partners: http://www.caminopartners.co.uk Camino Search: http://www.caminosearch.co.uk Sponsors This episode is brought to you by Recruiterflow, an AI-native ATS and CRM built for serious recruiting businesses. Learn more: https://recruitmentcoach.com/recruiterflow It is also brought to you by Juicebox, the modern AI platform for recruiting. Juicebox combines more than 30 datasets with AI models to support search, outreach, and pipeline management in one workflow. Learn more: https://recruitmentcoach.com/juicebox Connect with Mark Whitby Get your FREE 30-minute strategy call: www.recruitmentcoach.com/strategy-session/ Mark on LinkedIn: https://www.linkedin.com/in/mwhitby/

There's a belief in recruitment that scaling a firm means scaling headcount. Dave Fox has built a different model. His fully remote technology staffing firm, Focus GTS, generates more than $10 million in annual revenue with a team of just 11 people. Early on, Dave assumed he would need 80 to 100 people to build the business he wanted. He also thought a 360 model and broader market coverage would be the right path. Over time, he found a different way to grow: stay close to one specialist market, build a split-desk team of strong people, and make AI part of how the whole business works. Dave is the founder of Focus GTS, a Miami-based technology staffing firm that specializes in the Adobe Marketing Cloud ecosystem. He started in recruitment with the S3 Group, working his way from trainee consultant to manager and director before launching his own business eight years ago. In this conversation, Dave explains why he is done with the "chase game" of constantly pursuing new opportunities. His focus now is on becoming so useful and well-known in his market that clients and candidates come to him. That means creating free tools that solve real problems, publishing useful content, and using AI research agents to stay close to key customers. It also means giving every member of his 11-person team access to Claude and Claude Code, then creating a culture where people share what they are learning. Dave is not suggesting AI is a shortcut to success. He spends 50 to 60 hours a week learning and building with it. But he makes a strong case that agency owners need to rethink the old relationship between headcount, growth, and productivity. In this episode, you'll learn: Why Dave moved from a 360 model to a split-desk structure The assumption that made him think he needed 80 to 100 people Why a smaller, better-paid team can outperform a larger one How Focus GTS became known in the Adobe Marketing Cloud market How free tools and useful content can create inbound conversations How AI research agents help Dave's team stay close to top clients How to make AI a shared team habit rather than a founder-only project The mindset Dave believes agency owners need as AI changes the market Episode highlights: [02:49] Why Dave launched Focus GTS after walking away from a potential partnership [07:53] Building a fully remote technology staffing business [10:46] Why Focus GTS uses a split-desk model [18:18] The AI inflection point that changed Dave's view of growth [23:28] Building free tools for a specialist market [29:42] Using AI research agents on Focus GTS's top five clients [34:52] How to become a celebrity in your recruitment niche [45:25] How all 11 team members learn and use AI together Sponsors: This episode is brought to you by Recruiterflow, an AI-native ATS and CRM built for serious recruiting businesses. Learn more: https://recruitmentcoach.com/recruiterflow It is also brought to you by Juicebox, the modern AI platform for recruiting. Juicebox combines more than 30 datasets with AI models to support search, outreach, and pipeline management within a single workflow. Learn more: https://recruitmentcoach.com/juicebox Guest Bio: Dave Fox is the founder of Focus GTS, a fully remote technology staffing firm based in Miami. Focus GTS generates more than $10 million in annual revenue with a team of 11 and has been recognized on the Inc. 5000 list. Dave and his team specialize in the Adobe Marketing Cloud ecosystem and use AI across research, marketing, sales, website development, and client delivery. Connect with Dave Fox on LinkedIn: https://www.linkedin.com/in/davefoxceo/ Learn more about Focus GTS: https://www.focusgts.com/ Connect with Mark Whitby: Get your FREE 30-minute strategy call: www.recruitmentcoach.com/strategy-session/ Mark on LinkedIn: https://www.linkedin.com/in/mwhitby/ Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter

David Paffenholz never worked as a recruiter. He studied economics at Harvard, led growth at Snap, and built a couple of consumer products with his co-founder, Ishan, before the two of them turned their attention to hiring. What they noticed was that most of the recruiting tech stack is built for candidates who are already in the funnel, while the harder and more valuable problem sits right at the top: finding the right people and getting them to reply. The platform they built, Juicebox, is now used by more than 5,000 customers, and around 40% of them run AI agents that source candidates autonomously for open roles. One agent per role. Each learns from your feedback, sources a set number of new candidates every day, and tells you when the talent pool needs a different approach. In this special sponsored episode, David walks Mark through what that looks like on a real desk. He covers the four-step outreach sequence Juicebox recommends, why generic AI-written emails hurt response rates and how to keep yours sounding like you, and how the platform searches and ranks candidates without a LinkedIn Recruiter seat. He also makes the case that recruiting will start to look more like executive search, with agents handling the research and sourcing while recruiters spend their time where they create the most value: building trust with candidates and clients. He also shares the honest version of building the company, including the two difficult years when it was just him and Ishan, before Juicebox found momentum. In this episode, you'll discover: How one AI agent per open role sources candidates every day The four-step outreach cadence Juicebox recommends, and why the fourth email waits Why generic AI-written emails hurt your response rate, and how to keep yours sounding like you How to search and rank candidates without relying on LinkedIn Recruiter When to add LinkedIn and phone steps to an automated sequence Why the future of recruiting may look more like executive search What helps recruiters and employers win the best talent The two difficult years before Juicebox found momentum Episode highlights: 01:22 Why David and his co-founder chose to build for recruitment 03:41 The top-of-funnel problem most recruiting tools ignore 10:27 The four-step email cadence that gets more replies 12:00 Why AI-written outreach often sounds generic 24:57 The recruiting org chart of the future 26:49 What one AI agent per role does each day 32:18 Why recruiting will increasingly resemble executive search 51:01 The difficult two years before the business found momentum Podcast Partner This special episode is sponsored by Juicebox, the AI recruiting platform that helps recruiters find and reach the right candidates. Book a demo: recruitmentcoach.com/juicebox About David Paffenholz David Paffenholz is the co-founder and CEO of Juicebox, an AI recruiting platform used by more than 5,000 customers to find and reach candidates. He studied economics at Harvard and led growth at Snap. He and his co-founder, Ishan, built several consumer products before founding Juicebox, which went through Y Combinator in 2022. Connect with Mark Free 30-minute strategy call: recruitmentcoach.com/strategy-session/ LinkedIn: linkedin.com/in/mwhitby Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter so you never miss an episode.

What separates recruiters building momentum from those whose desks are quietly drifting? Benjamin Mena has recorded more than 300 episodes of The Elite Recruiter Podcast. Mark Whitby has done the same with The Resilient Recruiter. Between them, they have interviewed hundreds of high-performing recruiters and repeatedly seen the same success patterns. Ben begins this conversation with an honest admission. His recruiting revenue had been drifting. It was not collapsing, but his attention had become divided and the work he should have completed months earlier had not happened. That changed the conversation. Ben and Mark were not simply identifying what elite recruiters do. They were examining why proven fundamentals remain difficult to execute, even when you know exactly what they are. "The wealth in our industry is built on going day after day, doing the most boring basics." In This Episode, You'll Learn: Why successful recruiters plan the next day before the current one ends How rigorous qualification protects your time, energy and revenue Why hyper-specialization is common among the industry's top billers How engagement fees test whether a client is genuinely committed Why recruiters need to rebuild the sales skills weakened during easier markets How cornerstone clients create a more stable recruitment desk How LinkedIn, podcasts, newsletters and SEO can generate inbound opportunities Why long-term relationships become more valuable as AI changes recruitment Episode Highlights: [02:08] The revenue drift that made Ben delay this conversation [07:18] Defining success beyond recruitment billings [11:33] Why elite recruiters plan tomorrow before today ends [15:21] How rigorous qualification protects time and revenue [21:46] Becoming the go-to recruiter in a hyper-niche market [29:16] Rebuilding the sales skills weakened during easier markets [36:36] Building an inbound engine that compounds over time [46:05] How AI could widen the gap between recruiters About Benjamin Mena Benjamin Mena is the host of The Elite Recruiter Podcast and Managing Partner of Select Source Solutions, an executive search firm specializing in federal recruiting for government contractors. Ben has 20 years of recruiting experience across major defense contracts and complex federal programs. Through his podcast, recruiter community and virtual summits, he brings together top billers, firm owners and industry leaders to share what is working on the desk. Connect With Benjamin Mena The Elite Recruiter Podcast: https://www.eliterecruiterpodcast.com/ LinkedIn: https://www.linkedin.com/in/benjaminmena/ If you want to build a recruitment desk around disciplined execution, market authority and relationships that compound, this episode is a must-listen. Podcast Partners This episode is brought to you by Recruiterflow — an AI-first ATS and CRM with built-in data enrichment. Book a demo at recruitmentcoach.com/recruiterflow. Free Resources Recruitment Freedom Scorecard: https://mark-rf1pexbm.scoreapp.com/ Book a free 30-minute strategy call: https://recruitmentcoach.com/strategy-session/ Connect With Mark Whitby LinkedIn: https://www.linkedin.com/in/markwhitby/ Twitter: @MarkWhitby Facebook: https://www.facebook.com/RecruitmentCoach/ Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter so you never miss an episode.

Most recruiters know they should be using AI more. What they don't know is where to start, what to connect, and what it costs. Reyhan Khan makes all of that concrete. Reyhan runs RecruiterGTM and has spent the last 60 days setting up Claude for 35 recruitment agencies. He's based in Lisbon, originally from Pakistan, and spent years running operations for US agencies before launching his own business. He places offshore talent from South Africa, Pakistan, and Latin America into recruitment agencies, which means he operates as a recruiter himself and follows the same process he teaches. In this episode, Reyhan walks through the complete setup: how to connect your ATS, outreach tools, and data sources into Claude so you can run BD, sourcing, and outreach from a single screen. He covers honest tool reviews, a full tech stack cost breakdown, and the three moves to make first if you want results this month, including one approach most recruiters have never considered. In this episode: How Reyhan set up Claude for 35 recruiters in 60 days, and what he found every time Why connecting your ATS, outreach tools, and data sources to Claude changes the economics of BD The recommended tech stack and cost breakdown for solo recruiters and full teams Why downloading your LinkedIn connections and ranking them by fit is the highest-return move most recruiters haven't made Honest tool reviews: RecruiterFlow, Loxo, Bullhorn, and more Why Claude builds market maps at a fraction of the cost of other tools How a recruiter over 60 who described himself as "not tech savvy" built six Claude agents Why offshore talent and Claude work better together than either does alone The recruiter who made a placement by going back to one person she already knew Episode Highlights: [0:00] Intro [02:33] From electrical engineer to online business operator [07:20] Becoming Head of Operations as the agency grew to 45 people [12:56] Deploying Claude for 35 recruiters in 60 days [15:25] Where recruitment agencies need AI most [18:30] Connecting your recruitment tools inside one Claude cockpit [22:43] How a recruiter over 60 built six Claude agents [24:55] The Claude workflow that produced half a dozen placements [27:45] Reyhan's recommended recruitment technology stack [31:27] Why every client and candidate conversation should be recorded [41:29] Building lower-cost market maps with Claude [47:36] The highest-return place to begin with AI [52:26] Combining offshore talent with Claude Listen: https://recruitmentcoach.com/podcast/ Podcast Partner: Recruiterflow, an AI-first ATS and CRM with built-in agents. https://recruitmentcoach.com/recruiterflow Free Resources: Take the 7-Figure Freedom Scorecard at https://recruitmentcoach.com/scorecard or book a free strategy session at https://recruitmentcoach.com/strategy-session/ About Reyhan Khan: Reyhan Khan runs RecruiterGTM, helping recruitment agencies build go-to-market systems using AI and Claude. Over the course of his career, he moved from electrical engineering to freelance copywriting to Head of Operations at a US agency, before spending two and a half years coaching recruitment agencies. He now lives in Lisbon, Portugal, where he places offshore talent and helps agencies build AI-enabled recruiting systems. Find him on LinkedIn or at recruitergtm.com. Connect with Reyhan: LinkedIn: https://www.linkedin.com/in/reyhankhann/ Website: recruitergtm.com Connect with Mark Whitby: Free 30-minute strategy call: www.recruitmentcoach.com/strategy-session/ Mark on Linkedin: https://www.linkedin.com/in/mwhitby/ Subscribe to The Resilient Recruiter: https://recruitmentcoach.com/podcast/

What are the top 1% of recruiters doing differently to win new business in 2026? That's exactly what Mark Whitby wanted to find out. So instead of interviewing one guest, he brought together three Pinnacle Society members for a live panel discussion in front of more than 100 recruiters. Jen Meyer is Chief Revenue Officer at Govig and Associates, a firm doing $12 to $15 million a year. Mike Williams built Carnegie Search into a team of 15 and billed $1.5 million last year. Pree Sarkar runs a global firm from Sydney focused on go-to-market hiring for scale-ups and AI companies. They run successful businesses in very different markets, but there were surprising similarities in how they approach business development. Jen explained why companies going through layoffs can become some of your best client opportunities. Mike shared the simple accountability system that keeps his team on the phones every day. And Pree broke down the 90-day framework that led to seven of his last 10 client agreements. If you're relying on referrals and repeat business, this conversation is a reminder that the best recruiters never stop building a pipeline. In this episode: Why layoffs and restructures create high-value search work that never gets advertised The MPC approach that opens doors without the standard recruiter pitch Mike's fifteen-calls-a-day accountability system How to build a prospect list by hand, and what company size to target Ad calls versus target company calls, and what each means for your fees Pree's Brand, Win, Grow framework and the Fill strategy Nets, Seeds and Spears: balancing short and long-term pipeline What to do if you need a search assignment in the next 30 days Becoming "the recruiter for all seasons" Episode Highlights: [00:00] Intro [04:49] Why reputation and relationships won't build a repeatable pipeline [05:28] Jen targets companies that are downsizing, and why it works [09:56] Mike on why accountability beats good intentions [11:23] The fifteen-calls-a-day spreadsheet system explained [14:11] Why Mike builds every prospect list by hand [16:00] The company size sweet spot for director-level roles [16:51] Pree's three pillars: Brand, Win, Grow [18:35] Nets, seeds and spears explained [25:23] What each panellist would do starting over from zero [30:37] Why one hundred calls a day still matters in 2026 [35:10] Ad calls versus target company calls, and the fee difference [45:00] Becoming "the recruiter for all seasons" [57:50] The one metric Jen says to measure every Friday Podcast Partner Recruiterflow: AI-first ATS and CRM with built-in agents. https://recruitmentcoach.com/recruiterflow About the Guests Jen Meyer is Chief Revenue Officer at Govig and Associates, leading all business development. She has been in the industry for nearly 30 years, including 14 years running her own firm. Mike Williams is the founder of Carnegie Search, an engineering recruitment firm in Charlotte, North Carolina, with a team of 15. Pree Sarkar runs a global recruitment firm from Sydney focused on software sales and go-to-market hiring for startups, scale-ups and AI companies. Connect with the Guests Jen Meyer on LinkedIn Mike Williams on LinkedIn Pree Sarkar on LinkedIn Connect with Mark Whitby Get your free 30-minute strategy call: https://recruitmentcoach.com/strategy-session/ Mark on LinkedIn | Twitter: @MarkWhitby | Facebook | Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter

LinkedIn has changed how it decides who sees your content, and many recruiters are feeling the impact. Reach is down for most creators, engagement is changing, and tactics that worked a year ago are becoming less effective. Richard van der Blom has spent years studying those changes. His annual LinkedIn Algorithm Insights Report is now in its seventh edition, built from the analysis of 1.3 million LinkedIn posts published in the first half of 2026. His latest research suggests LinkedIn has fundamentally shifted from rewarding who you know to rewarding what you want to be known for. In this episode, Richard explains what those changes mean for recruiters, how topic fingerprinting influences your visibility, why random posting is hurting more than helping, and how AI is changing the way LinkedIn evaluates content. He also shares the four content pillars behind high-performing posts, why newsletters are becoming one of LinkedIn's most underused tools, and what recruiters should change now to stay visible. In this episode, you'll discover: Why LinkedIn's latest algorithm changes are reducing reach for many recruiters How topic fingerprinting determines who sees your content The four content pillars behind most high-performing LinkedIn posts Why your profile matters as much as the content you publish How LinkedIn is detecting AI-generated content Why newsletters are becoming one of LinkedIn's biggest opportunities What recruiters should change immediately to improve their visibility Episode highlights: [04:47] LinkedIn's shift from a relationship graph to an interest graph [08:41] Topic fingerprinting and why your profile matters [19:19] The four content pillars behind successful LinkedIn content [38:38] Which LinkedIn formats are performing best in 2026 [43:27] The LinkedIn Loop Cycle explained [48:05] AI detection on LinkedIn and the reach penalty About Richard Richard van der Blom is the founder of Just Connecting, a LinkedIn training and consultancy agency. He has been helping businesses use LinkedIn since 2010 and has published the LinkedIn Algorithm Insights Report every year since 2020. His latest report analyzes 1.3 million LinkedIn posts and is widely referenced by organizations including Salesforce, PwC, and Nestlé. Connect with Richard: LinkedIn: https://www.linkedin.com/in/richardvanderblom/ Website: https://www.richardvanderblom.com/ LinkedIn Algorithm Insights Report 2026: https://sales.richardvanderblom.com/content-algorithm-playbook/ Connect with Mark Whitby: Free Strategy Session: https://recruitmentcoach.com/strategy-session/ LinkedIn: https://linkedin.com/in/mwhitby Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter so you never miss an episode.

Recruiters don't need AI to replace conversations with candidates or clients. They need AI to give them more time for those conversations. That's the philosophy Jordan Shlosberg has built his entire business around. Jordan is the founder of Atlas, an AI-first CRMx built for recruitment agencies. Before Atlas, he built proSapient, an expert network platform, scaling it to $40 million in revenue and 300 people across four or five offices before stepping back from the business in 2022. In this episode, Jordan explains where AI is already helping recruiters bill more, and where he thinks it has no place at all. He argues that business development, not delivery, is the real constraint on agency growth. He also shares why he uses Claude alongside his CRM to run his own business, and the simple test he applies to every new piece of technology. If you've been experimenting with AI but aren't sure how to turn that into more billings, this conversation gives you a clear way to think about it. In this episode, you'll discover: Where AI helps recruiters bill more, and where it shouldn't be used Why specing a candidate to a client used to take a day, and what that looks like now How Jordan decides whether to use Claude or his CRM for a given task Why business development, not delivery, is the real constraint on agency growth What "micro AI" means, and why Jordan avoids building one big flashy feature The one test Jordan applies to every new feature before it ships What Jordan thinks every recruiter should try in the next 90 days Episode highlights: 00:54 From building proSapient to $40 million to launching Atlas 08:23 The hiring mistake that dropped Jordan's Glassdoor score to 2.2 30:18 Where AI is genuinely good in recruitment today, and where it isn't 34:20 Why Jordan uses Claude over ChatGPT to run his own business 47:19 The search Atlas can run that no one else can do yet 59:39 Why business development, not delivery, is the real constraint on growth Podcast Partner: This episode is sponsored by Atlas, the AI-first CRMx built for recruitment agencies. For more information, visit recruitmentcoach.com/atlas. About Jordan: Jordan Shlosberg is the founder and CEO of Atlas, an AI-first CRMx built for recruitment agencies. He previously founded proSapient, an expert network platform, which he built to $40 million in revenue and 300 people across four or five offices before stepping back from the business in 2022. Connect with Jordan: https://www.linkedin.com/in/jordanshlosberg/ https://recruitwithatlas.com/ Connect with Mark: Free 30-minute strategy call: recruitmentcoach.com/strategy-session/ LinkedIn: linkedin.com/in/mwhitby Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter so you never miss an episode.