Using Pre-market Listings And A Unique Network To Take On Hemnet, With Boneo CEO, Fredrik Engdahl

Harvey and Ed discuss the Swedish real estate market with Fredrik Engdahl, CEO of Boneo. They explore the unique aspects of the Swedish market, including the prevalence of pre-market listings and the vendor-paid model. Fredrik explains Boneo's strategy to challenge the market leader, Hemnet, by focusing on value creation for agents and sellers. The conversation delves into the importance of marketing, the role of AI in real estate, and the dynamics of agent-backed portals. Fredrik shares insights on how Boneo differentiates itself through its unique offerings and plans for future growth.Chapters00:00 Introduction to the Swedish Real Estate Market03:23 Understanding Bonneo's Role in the Market06:02 The Ideological Shift in Property Portals09:02 Bonneo's Unique Value Proposition11:57 Marketing Strategies and Challenges15:14 Pre-Market Listings and Their Impact18:11 Leveraging Data for Competitive Advantage20:57 The Future of Property Portals and AI25:26 The Rise of Pre-Market Listings in Sweden30:22 Hemnet's New Payment Strategy and Its Implications36:00 Bonneo's Marketing Strategy and Investment40:16 Creating Awareness: The Importance of Value Proposition46:47 Lessons Learned from Building a Network of Pre-Vetted Buyers

Ed, Simon and Harvey discuss the latest developments in the real estate marketplaces industry, focusing on REA Group's integration with OpenAI, M&A news, and market updates. They delve into Zillow's recent controversy regarding climate risk scores and highlight product innovations from various real estate portals. The conversation wraps up with insights on the upcoming conference in Bangkok.00:00 Introduction and Personal Updates01:57 REA Group's Integration with OpenAI13:31 Acquisition of Neighborlytics by REA Group21:16 Partnership with Ray White and Market Insights24:15 Exploring Square Yards and Baltic Classifieds28:11 Zillow's Climate Risk Controversy34:04 The Information Dilemma in Real Estate38:03 Innovations in Rental Market Solutions47:23 Upcoming Conference Insights

In this news roundup episode, Harvey and Simon discuss...Domain and REA Group Traffic Jibes, Bien'Ici's ambitious market leadership plan, Swiss Marketplace Group Acquisition post-IPO, Zillow lawsuit update, plus all the FinancialsChapters00:00 Introduction and Conference Updates04:11 Traffic Wars: Domain vs. REA Group12:01 User Experience at Domain14:59 Bien'Ici's Ambitious Goals in France24:23 Swiss Marketplace Group's Public Debut and Acquisitions32:37 Zillow's Legal Troubles Update42:53 Financial Results for Prosus and Cian46:59 PropTech Jobs and outros

Ed, Harvey and Simon discuss potential lawsuits against Rightmove and Zillow, the impact of AI investments on Rightmove's share price, and financial updates from major real estate companies. The conversation highlights the ongoing challenges and legal issues faced by these companies, as well as the evolving landscape of PropTech and real estate marketing.

Ed, Simon and Harvey discuss the restructuring of SeLoger in France, the potential sale of Yad2 by Aviv Group, the cancellation of Dubizzle Group's IPO, and financial highlights from major marketplaces like Scout24. The conversation also highlights emerging trends in product innovation, particularly the rise of AI search functionalities in real estate portals.

Ed, Simon and Harvey discuss CoStar Group's recent Q3 results, legal challenges with Zillow, and the growth of Homes.com. They explore the implications of AI integration in real estate, the competitive landscape, and the ongoing acquisition strategies of CoStar. The conversation highlights the contrasting business models of CoStar and Zillow, as well as the challenges and opportunities in the rental market.

Ed, Simon and Harvey got together in a networking break at PropTech & Portal Watch Madrid 2025 to discuss the conference, the trends speakers are bringing up and how to frame narratives as a speaker.

Ed and Simon Baker engage with Joost Dop, CEO of Funda, to explore the dynamics of the Dutch real estate market, emphasizing the importance of engagement metrics over traffic volume. They discuss the challenges of housing shortages, Funda's role in addressing these issues, and the unique ownership structure that fosters strong relationships with brokers. The conversation also delves into pricing strategies, the development of tools for brokers, and the impact of AI on the real estate industry, highlighting the need for continuous adaptation and learning from global market trends.

Edmund and Simon are joined by Stefan Gunnarsson, CEO of PropTexx. They explore the competitive landscape of AI in real estate, the importance of user experience, and how PropTexx bridges the gap between real estate and retail. The conversation delves into customer segments, implementation challenges, and the evolving role of agents in this new ecosystem, while also addressing data privacy concerns and technical considerations.

Ed, Harvey and Simon preview the upcoming PropTech & Portal Watch conference in Madrid. They discuss what attendees can expect from this year's speakers, who'll be at the event and how the narratives around the industry have shifted since last year's conference.