Exploring an AI-first Vacation Rentals Marketplace, with Christian Schwarz Lausten, CEO at Landfolk

Simon Baker and Harvey Hancock are joined by Christian Schwarz Lausten, founder and CEO at Landfolk, for a peek behind the curtain of an increasingly AI-first vacation rentals marketplace that has expanded from its native Nordics into Europe, including a proprietary AI intelligence layer called PAX...00:00 intros00:54 What is Landfolk?07:25 Context, Business model and monetisation13:31 Awareness, engagement, and bookings for the properties?20:20 AI at Landfolk, and introducing PAX24:42 AI goosebumps and AI Trustability34:18 Christian's question for Simon

In this week's news roundup, Zoopla breaks cover with a full set of FY2025 numbers, and that sets up a longer argument about the cheapest growth lever in the portal business: the story you tell about yourself. Chapters:00:00 Intro00:48 Zoopla Publishes Its FY2025 Financials11:56 Will Silver Lake Sell Zoopla, And To Whom?14:32 The Perception & Narrative Lever18:26 When Number Two Actually Overtakes Number One23:24 Inside The Claims Ledger: 19,300 Portal Claims32:11 Simon On Making Claims As A Portal CEO39:25 PPW Madrid Preview Zoopla Opens The BooksZoopla is no longer a public company and does not have to tell anyone anything, but it sent the market a press release anyway. Revenue of £83.2m for FY2025, down 1% year on year. Profit of £20.7m at a 16% margin. Homeowners tracking a property on the site up 39% to more than six million, and Prospect Plus seller leads converting to listings at 43%. What it did not disclose was agent or customer numbers, which is what the UK trade press led on. Simon reads a decade of roughly flat revenue as the honest picture of life as number two to Rightmove, and reckons the release is Silver Lake, eight years and around £2bn in, telling the market it is profitable and open to offers. His guess on the buyer: another PE firm rather than CoStar, Idealista or REA Group. The Narrative Growth LeverPaul Whitehead's comments to Harvey about customer perception set up the bigger question. Of the levers a portal CEO can actually pull, listings are hardest to move, traffic and product cost real money, and product has never once decided market leadership. Simon half agrees, and offers the two cases where number one genuinely fell: Casa losing Italy to Immobiliare, and Realtor.com losing the US to Zillow's Zestimate. Both needed the leader to slip at the same moment the challenger did something unusual. Claims Nobody Is CheckingWith 19,300 portal claims now in the OMP claims ledger, the question becomes who makes claims and why. Simon splits it four ways, leaders against attackers and listed against unlisted, and explains why he refused to make forward financial claims as a CEO, how survey-backed marketing claims really get made, and what to make of REA Group's disputed nine out of ten line. PPW Madrid PreviewThe conference runs 28 to 30 October. Around 300 of 500 places are already gone, Malcolm Myers and Mike DelPrete are on the strategic track, and more headline portal speakers are still to be announced. Tickets at ppweurope.com. Presented by:• Edmund Keith: https://www.linkedin.com/in/edmund-keith/• Simon Baker: https://www.linkedin.com/in/stbaker/

Hi everyone - we have reuploaded our interview with Mike as there was an audio dropout in the original episode. Sorry for this - it sounded great during recording and editing!Harvey Hancock is joined by Mike DelPrete and Simon Baker to unpack the war on portals.00:00 - intros00:52 - Mike's Madrid preview04:12 - The FTC's settlement with Zillow and Redfin07:19 - Why Rocket’s ownership of Redfin makes rentals strategically valuable09:01 - The “war on portals” and why portal pricing is under attack12:02 - Industry-wide self-inflicted wounds19:44 - Are mature portal businesses losing their entrepreneurial muscle?25:16 - Why unique inventory matters most38:24 - OutrosGet your tickets to PPW Madrid here! https://www.eventbrite.com.au/e/ppw-e...

Harvey Hancock is joined by Mike DelPrete and Simon Baker to unpack the war on portals.00:00 - intros00:52 - Mike's Madrid preview04:12 - The FTC's settlement with Zillow and Redfin07:19 - Why Rocket’s ownership of Redfin makes rentals strategically valuable09:01 - The “war on portals” and why portal pricing is under attack12:02 - Industry-wide self-inflicted wounds19:44 - Are mature portal businesses losing their entrepreneurial muscle?25:16 - Why unique inventory matters most38:24 - Outros

In this week's news roundup, Ed, Harvey and Simon look at a portal share price recovery that's outpacing the market, the escalating Compass–StreetEasy standoff in New York, and Silver Lake's sale of Hometrack to Providence Equity Partners.Chapters:00:00 Intro01:00 Portal Share Prices Bounce Back13:43 Compass vs StreetEasy: The New York Standoff23:48 Silver Lake Sells Hometrack to ProvidencePortal Share Prices Bounce BackA composite of eight listed portals — Rightmove, REA Group, Scout24, Hemnet, CoStar, Zillow, Baltic Classifieds Group and Swiss Marketplace Group — appears to have bottomed out in mid-June 2026. Off that low the composite is up roughly 18%, with the median portal rising about 12% over three months against 2–5% for the benchmarks. The rebound is uneven: Hemnet and SMG around 29%, KE Holdings 26%, REA 22%, Rightmove 20%, Scout24 20%, CoStar 13%. Portals are still around 42% below where they were a year ago, while the S&P and FTSE sit at or near record highs. Simon's read: the sell-off had less to do with portal fundamentals than with capital rotating into AI stocks and a fear that LLMs would route around portals — while the businesses themselves kept posting strong numbers.Compass vs StreetEasy: The New York StandoffStreetEasy, Zillow's New York portal, has capped how many new agents can join its Experts programme from any brokerage already holding 20% of its user base — a threshold only Compass and its subsidiaries (Anywhere, Corcoran, Sotheby's, Coldwell Banker) meet. It follows Compass's autumn 2026 marketing playbook, whose first suggestion to agents was to delist from StreetEasy. With Compass controlling an estimated 80% of Manhattan listings by one study, Simon frames this as a battle over unique listings and a genuine existential question for StreetEasy — and asks whether the tit-for-tat response is for StreetEasy to become a brokerage itself.Silver Lake Sells Hometrack to ProvidenceHometrack, the AVM business inside Silver Lake's Houseful, is being acquired by Providence Equity Partners. Harvey's original read was that this signals Silver Lake gearing up to sell Zoopla; Ed's is that a data engine is now an easier asset to sell than a consumer-facing portal. Simon — a Hometrack director twenty years ago — explains why it's so defensible: decades of UK housing data, an AVM used by 16 of the 20 largest UK lenders, and a repeat-revenue model around quarterly loan-book revaluation that took the cost of a valuation from roughly £200 to £20. He's unconvinced a portal group loses much by selling it, and explains why putting an estimate next to an agent's asking price is a problem of its own.PPW Europe runs 28–30 October — https://ppweurope.comPresented by:• Edmund Keith — https://www.linkedin.com/in/edmund-keith/• Harvey Hancock — https://www.linkedin.com/in/harvey-hancock/• Simon Baker — https://www.linkedin.com/in/stbaker/

Harvey speaks with Rita Goh from Property Guru about the company’s “Moving Out” micro-drama campaign, a social-first marketing experiment that went viral in Singapore, and beyond!0:00 Intros1:46 Property Guru context3:34 What is this social first marketing strategy?5:40 Moving Out in context18:04 Storyboarding and Creative22:19 Anonymous Vs Branded content26:26 Gen Z demands and activities31:07 Advice to other Marketers and other topics

Harvey joins Simon for a fast-moving news roundup covering Idealista’s planned expansion into France, Zillow’s FTC settlement over its Redfin rentals deal, and results from KE Holdings and Swiss Marketplace Group.We discuss strategy, market structure, cross-border expansion, and where portals may need to evolve beyond pure advertising to stay relevant.00:00 - Introduction and the news roundup format00:53 - Idealista’s France expansion and the market context16:28 - Zillow’s FTC settlement and the Redfin rentals deal22:34 - Czech Republic and Bezrealitky30:03 - KE Holdings Q234:54 - Swiss Marketplace Group interim report and market reaction44:41 - Wrap-up

Simon and Harvey get together for a roundup of this week's news stories, including Silver Lake's Housetrack divestment, new data on Redfin and Boneo, and a long conversation about international expansions.0:00 sponsor messages and intros1:04 Silver Lake and Hometrack12:09 Redfin and Boneo26:00 International Expansions

Simon and Harvey catch up on some financial results around the world, with some adjacent conversations including traffic, hirings, amortization, LLM traffic, legislation changes, going public, and more...0:00 Intros and PPW Europe update3:00 Rightmove HY 2026 results11:30 Scout24 H1 and Q2 202619:25 REA Group FY2026 results31:00 Idealista FY2025 results42:00 Square Yards Q1 2027

Harvey Hancock and Simon Baker break down the latest US portal results from Zillow and CoStar Group.00:00 Intros06:13 Zillow’s Q2 results and wider context09:57 Zillow layoffs and the AI efficiency question15:16 Realtor.com, Redfin, and the broader traffic trend19:32 Turning tire kickers into qualified prospects20:07 AI assistants as qualification and nurture tools23:36 CoStar Group, Homes.com, and revenue mix38:39 Depth advertising at Homes.com43:11 Final conference reminder