INTUITION: The Science of Trusting Your Gut

It’s rare these days for a book to go viral, but that’s exactly what happened with The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness by Jonathan Haidt. Now in its 75th week on the New York Times’ bestseller list, the book reveals a startling truth: Starting in 2012, teen depression rates suddenly spiked 150% worldwide, perfectly coinciding with the moment smartphones and social media conquered childhood. But Haidt doesn't just diagnose the crisis. He offers a roadmap out with norms, guidelines, and policy suggestions that parents, schools, and communities are already implementing with remarkable success. Further Listening: WILL STORR: Does Our Need for Status Explain Everything? ANNA LEMBKE: Why the Modern World Puts Us All At Risk for Addiction ——— Want to connect with us? 🔗 Follow Rufus on LinkedIn 📖 Subscribe to our daily newsletter, Book of the Day ✉️ Send us an email: [email protected] ——— Ready to reach 300,000 curious listeners and readers? Promote your brand, book, or product to an audience passionate about big ideas. 📩 Request our sponsor kit Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the best way to win in business is to do the exact opposite of what everyone else is doing? While most CEOs chase growth at all costs, Yvon Chouinard, the founder of Patagonia, chose a different path. Starting out as a rock climber and adventurer, when he pivoted to business, he built products to last, created a company culture where surfing sometimes mattered more than spreadsheets, and even risked profits to protect the planet. Then, in a move almost unheard of in corporate America, he gave the entire company away. In his new book ⁠Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away,⁠ New York Times journalist David Gelles tells the story of how a reluctant businessman reshaped capitalism—and shows us what it looks like to build a company that puts people and the planet first. 📱 Follow The Next Big Idea Daily on ⁠Apple Podcasts⁠, ⁠Spotify⁠, or ⁠wherever you listen⁠ 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? ⁠Sign up for our Book of the Day newsletter⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Arthur C. Brooks is an unlikely happiness guru. He’s not a psychologist, philosopher, or mystic. He’s an economist and public policy analyst who, for years, ran a prominent think tank. But rubbing shoulders with heads of state and titans of industry made him miserable. Confronted with the sobering realization that for too long he’d privileged work over connection and status over happiness, he left the c-suite and set about renovating the mission of his life. Before long, Arthur was teaching at Harvard Business School. But he wasn’t teaching hostile takeovers and leveraged buyouts. He was teaching happiness. From a scientific perspective. Now, the pursuit of happiness might not seem like your typical business school fare. But Arthur’s got a good line on this. As he writes in his new book, The Happiness Files: “Your life is the most important management task you will ever undertake. It is, in fact, like a startup, where you are the founder, entrepreneur, and chief executive. And if you treat your life the way a great entrepreneur treats an exciting startup enterprise, your life will be happier, more meaningful, and more successful than it otherwise would be.” So that’s what today’s show is all about. What does it mean to live your life like it’s a startup? What you’ll learn: Why smart people are often less happy The simple test that reveals your biggest weakness How exercise and diet affect mood Why we should live in “day-tight compartments” ——— Want to connect with us? 🔗 Follow Rufus on LinkedIn 📖 Subscribe to our daily newsletter, Book of the Day ✉️ Send us an email: [email protected] ——— Ready to reach 300,000 curious listeners and readers? Promote your brand, book, or product to an audience passionate about big ideas. 📩 Request our sponsor kit Learn more about your ad choices. Visit megaphone.fm/adchoices

Anxiety can be painful and embarrassing, even downright debilitating. But author and podcaster Morra Aarons-Mele says it's also a force that you can use to your advantage. She's here today to teach you how. Morra's most recent book is ⁠⁠The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower. And be sure to check out her podcast,⁠ The Anxious Achiever.⁠ 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

What if, thanks to AI, you can now research and write a book two, three, or even four times faster? For authors and AI pioneers Steven Johnson (Editorial Director, NotebookLM and Google Labs) and Ethan Mollick (Wharton professor and creator of One Useful Thing), that's the new reality. In this episode, they crack open their personal toolkits to reveal the prompts and workflows they use to supercharge their creativity. What you’ll learn: How Steven used AI to write 40,000 words in 72 hours. The specific AI tools Steven and Ethan rely on for researching and writing. Whether AI will ever write better than humans. How the very concept of a "book" may morph into an interactive, personalized experience that readers can query, customize, and even turn into a game. Further listening: BILL GATES: Superhuman AI May Be Closer Than You Think SAL KHAN: How AI Will Revolutionize the Way We Learn MARYANNE WOLF: Are We Forgetting How To Read? STEVEN JOHNSON & DAVID CHALMERS: Artificial Intelligence Meets Virtual Worlds ADAM BROTMAN & ANDY SACK: The AI Tsunami Is Already Here ——— This episode is brought to you by AUTHOR INSIDER, our exclusive community and learning platform for ambitious creators. What's Inside: ✅ Innovative strategies from bestselling authors and industry experts ✅ Audience growth tactics to expand your readership and revenue ✅ Vibrant creator community for networking and collaboration ✅ Exclusive content not available anywhere else 🎯 Exclusive 25% discount for podcast listeners — join AUTHOR INSIDER today ——— Ready to reach 300,000 curious listeners and readers? Promote your brand, book, or product to an audience passionate about big ideas. Request our sponsor kit: https://tally.so/r/wLgkN1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Most of us like to think we could spot a con artist. But according to Emmy-winning television producer and investigative podcaster Johnathan Walton, the truth is much scarier: Scammers don’t look like strangers. They look like friends, neighbors, even soulmates. In his new book Anatomy of a Con Artist: The 14 Red Flags to Spot Scammers, Grifters, and Thieves, Walton draws from his own jaw-dropping experience of being conned out of nearly $100,000 by someone he considered family. The good news? He turned that pain into purpose, and he’s here to help the rest of us avoid the same fate. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

On a June night several years ago, Sebastian Junger, bestselling author of The Perfect Storm and co-director of the Oscar-nominated documentary Restrepo, lay on an operating table, dying. An undiagnosed aneurysm in his pancreatic artery had ruptured, flooding his abdominal cavity with blood. His odds of survival were between 10 and 20 percent. "I said, 'Doc, you've got to hurry. You're losing me right now. I'm going.'" This near-death experience inspired him to embark on a scientific, philosophical, and profoundly personal exploration of what happens after we die. Host: Caleb Bissinger Guest: Sebastian Junger, author of In My Time of Dying: How I Came Face to Face with the Idea of an Afterlife. 🎁 We all know that reading is the best investment we can make in ourselves. But figuring out what to read — well, that's another matter. Which is why we started the Next Big Idea Club. We get the best new books (as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink) into the hands of curious people. Like you! Join us today at nextbigideaclub.com and use code PODCAST to take 20% off your order. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happiness might not sound like a business strategy, but Arthur C. Brooks—Harvard professor, Atlantic columnist, and all-around happiness guru—says it’s the most important metric of all. In his new book ⁠The Happiness Files: Insights on Work and Life⁠, Arthur argues that your life is a startup, and you’re the founder, CEO, and maybe even the unpaid intern. Which means you’ve got to manage your most important asset: yourself. 📱 Follow The Next Big Idea Daily on ⁠Apple Podcasts⁠, ⁠Spotify⁠, or ⁠wherever you listen⁠ 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? ⁠Sign up for our Book of the Day newsletter⁠

We all have eureka moments, sudden bursts of certainty that seem to come out of nowhere. What if you could summon that feeling on command? Laura Huang, a business school professor, has been studying that question. She’s found that for the world's most successful people, intuition isn't an accident. It's a skill. A tool they’ve sharpened. Today on the show: the practical steps you can take to turn a random hunch into your most reliable guide. 📕 Grab a copy of You Already Know 📱Sign up for The Next Big Idea Club+ in Apple Podcasts, and you’ll get ad-free listening, bonus episodes, subscriber-only shows, and more. 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Join us today! Learn more about your ad choices. Visit megaphone.fm/adchoices

In Robin Hood Math, mathematics professor Noah Giansiracusa shows how understanding a little math can help you push back against a world that keeps reducing you to a number. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter