He left the CMO track to build an AI-Native health brand: with Vivek Girotra (Founder & CEO, SurpassMD)
Most telehealth founders think AI's job is to write the ad copy faster.
Vivek Girotra doesn't. He used it to figure out what his company actually stands for before he wrote a single line.
Vivek is the co-founder of SurpassMD, a metabolic health telehealth company that launched with GLP-1 medications and plans to expand into HRT, TRT, longevity treatments, and peptides. Before founding SurpassMD, he spent over a decade leading marketing teams on the agency and client side.
The compound is the same for everyone. What isn't the same is the brand, the trust, and the full experience wrapped around it. That is where Vivek thinks AI actually earns its keep.
In this episode, Vivek breaks down how he used AI to interview himself into a brand mission, how he coded platform, clinical, and operational compliance directly into his AI workflow, why his first batch of social creatives took 15 rounds of revision, and why a nurse's unscripted hospital video beat anything his team generated with AI.
If you are building an AI-native company inside a regulated industry, or trying to figure out where AI should and shouldn't touch your brand, this episode is the most practical breakdown available.
Vivek is offering Intelligent Artifice listeners 20% off their first SurpassMD subscription (any duration, US only). Use code ROCKETSHIP at checkout.
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