Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules

On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...

In today’s Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge Chrome, and Linda Yaccarino stepping down as X CEO

In today’s Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver.

In today’s MadTech Daily, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU

In today’s MadTech Daily, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools.

In today’s MadTech Daily, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship management as a key scaling hurdle.

In today’s MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google’s new Search proposal to avoid an EU antitrust fine, and the IPA urging the reform of legacy agency pricing structures. 

In today’s MadTech Daily, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes’ lawsuit with Trump. We also look at X’s UK audience drop among the top 25 publishers, and the US Senate’s rejection of a ban on state-level AI regulation.

In Today’s Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA’s deal to boost live streaming lineup, Apple’s consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering.

In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio. During the discussion, Kadin reveals: - How programmatic ad tech is evolving within audio according to listener habits - How brands can ensure brand safety and measurable impact across audio - The current and future relationship between creators, advertisers, and audio platforms