Every day feels like you're treading water. You wake up with a knot in your stomach because you already know—before you even check your phone—that there are too many things demanding your attention.
Your inbox is overflowing. Your calendar is back-to-back. Your team is waiting on decisions. Your boss wants updates. Your clients need responses. Your family wants time you don't have.
And somewhere in the back of your mind, there's this nagging voice asking: "What am I even building here? What's the point of all this?"
You're exhausted. But you can't stop. Because if you stop, everything falls apart.
Sound familiar?
Here's what's really happening: You've confused activity with progress.
You're busy. You're working too-many-hour weeks. You're responding to every email, attending every meeting, saying yes to every request. You look productive. You feel productive.
But at the end of the week, you can't point to anything meaningful that moved forward. You're running hard but getting nowhere.
And the worst part? Your team feels it too.
They look to you for clarity—and you don't have it. They ask, "What's most important right now?" and you can't give them a straight answer. Because everything feels important. Everything feels urgent.
So they're overwhelmed too. And the whole organization is spinning its wheels.
The problem isn't that you're not working hard enough. The problem is you don't have a filter.
And without a filter, you're going to drown—no matter how hard you swim.
Let's dive in.
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