#140 Candy Claws: How Maddy & Dylan Jarvis Cracked Meta Ads to Scale a $30M Beauty Brand

This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia’s fastest-growing beauty brands.With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy’s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped.In this episode, they dive into:• How dropshipping gave them the funds to launch Candy Claws.• The growth playbook behind dominating Meta ads and breaking through a competitive market.• Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn’t wasted time on along the way.Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with: Maddy Jarvis & Dylan Jarvis Follow Candy Claws: @candyclawscoSee omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane is joined by Jeremy Cabral, co-founder of Finder and a seasoned entrepreneur who has scaled a bootstrapped startup into a globally trusted brand. Jeremy brings his expertise in growth strategy and marketing to review Stacey Jane The Label, a luxury fragrance brand for homes and businesses.By the end of the episode, you’ll learn: How to choose between organic growth and paid ads to get the best results Strategies to increase social media exposure and improve SEO How to find the funds to scale marketing and launch new collections Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jeremy: @jeremyjcabral & LI: Jeremy Cabral Follow Finder: @finder.auSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders.Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country.In this episode, they dive into: How Brittney built Fayt The Label from the ground up. Why community building and customer events beat traditional influencer marketing for her brand. The pros and cons of brick-and-mortar versus e-commerce-only. How she balances growing a personal brand while scaling the business. The mindset every entrepreneur needs to make it big in 2026. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Brittney Saunders: @brittney_saunders Follow Fayt The Label: @faytlabelCheck out Brittney's Podcast!: @bigbusiness_podcastSee omnystudio.com/listener for privacy information.

Raquel Bouris is back on The Lazy CEO Podcast, and a lot has changed since her first appearance in 2023.As the founder of WHO IS ELIJAH, Raquel has scaled her fragrance brand globally, built powerful creator partnerships, and leaned into being the face of her brand in an era where founder-led marketing matters more than ever.But with rapid growth comes real challenges. From navigating the ever-changing influencer marketing landscape to building a personal brand while running a company alongside her husband, Raquel shares what it actually looks like behind the scenes.She also reveals the incredible hustle story that unexpectedly landed her an invite to the home of Sofia Richie Grainge.In this episode, you’ll learn:• How to stand out in a crowded market and keep evolving as a brand • What’s actually working in influencer marketing right now • How to balance personal branding while leading a fast-growing company • Lessons from scaling a brand internationally and the challenges along the wayListen to Raquel's founder story: #14 Who Is Elijah: How Raquel Bouris Built a Perfume Brand That's Worth $20 MillionConnect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Raquel Bouris: @raaaquelbourisFollow Who is Elijah: @whoiselijahparfumSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO, Jane Lu sits down with Jeremy Cabral, co-founder of Finder, one of Australia’s biggest fintech success stories.Jeremy spent 16 years growing Finder from a bootstrapped startup into a global brand trusted by millions, expanding into 23+ countries and surpassing $100M in revenue before ever raising external capital. When the company eventually raised, it did so at a $680M valuation.He’s experienced every stage of the journey, from scrappy beginnings to international expansion. Today, Jeremy works with founders and leaders to scale smarter, navigate growth, and make sense of emerging shifts like AI. In this episode, they cover: How to use scrappy, crazy PR stunts to get your business noticed How startups should actually use SEO The reality of expanding internationally and why you can’t just copy and paste what worked at home Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jeremy: @jeremyjcabral & LI: Jeremy Cabral Follow Finder: @finder.auSee omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa.By the end of the episode, you’ll learn: How to generate excitement and demand before your product even launches. How to convert a waitlist into loyal, paying customers. How to leverage early traction to open doors to retail opportunities. This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion.Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jessica: LinkedInFollow Ranged Group: @ranged_groupSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.In this episode, you'll learn: How to build a bold, timeless brand even when the industry pushes back The systems and marketing levers that actually move the needle for service-based businesses How to innovate and scale without burning out Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Michael: @ramslegitFollow STRONG pilates: @strongSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.How do you get onto shelves?They dive into the retailer’s perspective as Jessica breaks down What buyers actually want to see and what instantly turns them off How to approach buyers and tailor your pitch so it lands The real risks of launching into big supermarkets like coles and woolworths When retail is not the right move and how to know if you are ready How to set your brand up for sustainable growth instead of a short term spike If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jessica: LinkedInFollow Ranged Group: @ranged_groupSee omnystudio.com/listener for privacy information.

Jake Snow joins The Lazy CEO Podcast to share how he turned social media fame into a profitable business model. From going viral with his wife Marie to building design-led hotels and lifestyle ventures through ventoré, Jake shows how content creation can evolve into profitable, purpose-driven ventures.In this episode, you’ll learn: How viral content actually works How to turn social media into a real conversion funnel for business What “life design” really looks like behind the scenes - the work, the tension, and the payoff For anyone looking to master social media and turn virality into financial freedom, this episode is a must-listen.Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jake: @mariefeandjakesnowFollow ventoré brands: @ventoregroupSee omnystudio.com/listener for privacy information.

In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props, the world’s first iPhone case with a fully tiltable stand, founded by Vicky.By the end of the episode, you’ll learn: How to stand out in a crowded market. How to leverage social media, UGC, and creators to build trust and drive sales. How to run ads strategically to reach the right audience and scale effectively. This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence.Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Raquel Bouris: @raaaquelbourisCheck out Props: @getyourpropsSee omnystudio.com/listener for privacy information.