S7 Ep142: Ep #142 (interesting) social media marketing trends for 2024

In the last episode of Series 7, we talk about what you're going to invite into 2024. A challenge, opportunities, money, calm, a round the world trip? Say it out loud and dress for the job you want. Podcast pairing 🍷: I suggest you listen to this alongside episode #132 with Fiona Humberstone, The Brand Stylist - she talks about how to bring your ideas to life: https://audioboom.com/posts/8385630-ep-132-looks-matter-with-the-brand-stylist-fiona-humberstone. CONNECT Follow me on Instagram: https://www.instagram.com/_helen_perry_/. and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/. Email if you'd like to chat about anything that's come up in the episode on [email protected]. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

A Just Bloody Post It Note full of home truths and advice if you'd like to pitch to be a guest on podcasts (and you should, great idea!). Because, and this is said with love and understanding, most of the pitches I get for #JustBloodyPostIt suck.  Listen to find out what will really get you on a podcast how to make contacts and network to secure the opportunities you want what was in the best pitch I ever got Podcast pairing 🍷: now listen to sales expert Sara Dalrymple's episode on how to put yourself and your product out there to get more sales: https://audioboom.com/posts/8390647-ep-134-how-to-love-selling-with-sara-dalrymple CONNECT Follow me on Instagram: https://www.instagram.com/_helen_perry_/. and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/. Email if you'd like to chat about anything that's come up in the episode on [email protected]. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

This is a great time of year to take a look at what's trending for 2024 (even if you then choose to ignore it).  In this Post It Note we cover, private online communities AI (it's here to stay)  casual LinkedIn quiet social media quitting and Taylor Swift Podcast pairing: the perfect accompaniment to this episode is no #137 with marketing strategist Phil Pallen where we get into the best ways for small businesses to use AI and chat about the future trends in online learning: https://audioboom.com/posts/8404271-ep-137-are-online-courses-dead-exploring-ai-and-the-future-of-digital-learning-with-brand-strat. CONNECT Follow me on Instagram: https://www.instagram.com/_helen_perry_/. and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/. Email if you'd like to chat about anything that's come up in the episode on [email protected]. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

In today's short sweet solo episode, we talk about how to juggle your own busy festive schedule (holy heck, every year with the busyness) with the maintaining warm, engaging connections with your customers. It's a season filled to the brim with demands on our attention (I'm wrapping up my last workshop of the year this week and debating the necessity of a December 22nd newsletter). But also a golden opportunity to nurture customer relationships through storytelling and sharing personal insights from our business world. We'll explore why slowing down and sharing authentic stories can be a powerful strategy to stand out in a crowded inbox. Hope you enjoy the listen. Podcast pairing: catch up with this peaceful, inspiring chat with landscape architect Marian Boswall from earlier in season 7: https://audioboom.com/posts/8400336-ep-136-taking-the-outside-online-with-landscape-architect-marian-boswall CONNECT Follow me on Instagram: https://www.instagram.com/_helen_perry_/. and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/. Email if you'd like to chat about anything that's come up in the episode on [email protected]. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

Listen to hear the five things I might have or should have but didn't do differently in my business this year. I love getting this stuff off my chest. Because nothing goes right without things going wrong. We make new mistakes every year, it's just part of the fun of running your own thing. This is the first in a week of post it note specials I've recorded to round up season 7 of the show. CONNECT Follow me on Instagram: https://www.instagram.com/_helen_perry_/. and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/. Email if you'd like to chat about anything that's come up in the episode on [email protected]. This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

This time, we're diving into the world of LinkedIn with the UK's number one LinkedIn trainer (according to his mum 😉) Gus Bhandal.  Is it just a corporate bore-fest, or a valuable platform (maybe the most valuable) for networking, winning work and connecting with interesting like-minded people?  Gus is a marketing strategist whose career's taken him from the corporate car trade to pub landlord to agency founder.  Now, as a mentor, speaker and social media expert he's helping small and large businesses thrive online.  We talk about,  whether to bother with Threads the best (and worst) ways to do small business marketing the secrets of giving great LinkedIn why there's such an opportunity to stand out there how to get public speaking gigs (and how to lose pitches!) and roast potatoes Don't forget to subscribe wherever you listen so you won't miss an episode! CONNECT Connect with Gus on LinkedIn: https://www.linkedin.com/in/mguruuk Join his free Facebook group: https://www.facebook.com/groups/mguruuk Follow Helen on Instagram: https://www.instagram.com/_helen_perry_/ and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/ This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/

This episode is packed full of classy design takeaways that'll make your content and visuals - well - easier and better. I'm chatting to designer, copywriter and growth strategist Redona Dida about how she's used the power of knowledge-sharing to grow her Instagram to 100k followers.  And no we are not be talking about Reels. Redona generously shares her expertise (what colours to use in your design, what fonts, what layout, how to get your audience to engage with your content and act) in bite size easy-to-digest graphics and carousel posts. We talk about the energy driving her growth and success (she's growing her business whilst raising her baby) and how she's spending her money. Enjoy and email if you've got feedback it's wonderful to hear from listeners [email protected]. CONNECT Redona on Instagram: https://www.instagram.com/redonadida/ And her Substack: https://substack.com/@redona Helen's Instagram: https://www.instagram.com/_helen_perry_ And get my awesome newsletter: https://www.helen-perry.co.uk/the-switch-newsletter/. Don't forget to subscribe to The #JustBloodyPostIt Podcast on your favourite listening platform so you never miss a conversation. This show's produced by Suz at @story_publishing.

This time, we welcome back friend of #JustBloodyPostIt - brand strategist, world traveller and work-from-anywhere advocate - Phil Pallen to talk about the future of content creation (AI AI AI!) and digital learning (yikes 🫣). I am a marketing teacher and seller-of-online-learning so when Phil said recently that "online courses are dead" I had to invite him on to the show to talk about it. Actually, we agree on a lot when it comes to the future of online learning. As we do about AI and just how goddarn useful it can be for small businesses and creative entrepreneurs who are willing to embrace it! Listen, subscribe (so you don't miss and episode) and if you love the show - share it with your friends. ***My next ChatGPT workshop is coming soon soon soon sign up here so you don't miss it.*** CONNECT Phil's Instagram: https://www.instagram.com/philpallen Phil's Pinterest: https://www.pinterest.co.uk/philpallen/ Phil's YouTube: https://www.youtube.com/user/philpallen Helen's Instagram: https://www.instagram.com/_helen_perry_ Don't forget to subscribe to The #JustBloodyPostIt Podcast on your favourite listening platform so you never miss a conversation. This show's produced by Suz at @story_publishing.

In this episode, we venture outdoors with the renowned landscape architect Marian Boswall. Known for her innovative design practice, Marian is also a lecturer, speaker, author and Instagram enthusiast. Her book, "Sustainable Garden," is a treasure trove of philosophy, insights, and eco-conscious gardening advice. We discuss morning routines (including early morning tantric-ish garden practices) satisfying second careers building a brand you'd love to follow yourself the best outdoor spaces in the world and bird watching apps 🦅 CONNECT Marian's Instagram: https://www.instagram.com/marianboswall/?hl=en Helen's Instagram: https://www.instagram.com/_helen_perry_/?hl=en Don't forget to subscribe to The #JustBloodyPostIt Podcast on your favourite listening platform so you never miss a conversation. This show's produced by Suz at @story_publishing.

*Watch out for the odd swear 🙉* Our guest this week is the is the award-winning author, columnist, brand strategist and now founder of a new guided journaling app Storia, Elizabeth Uviebinené. Elizabeth tells us how she started her career in corporate marketing but became a full time author and speaker in 2018 when she co-wrote inspirational best selling award winning guide to life for a generation of black British women Slay in your lane: the black girl bible. Now, she's in her 'hardest role yet' as the founder of Storia, an app designed to allow users to journal as a community - sharing their most important thoughts with like-minded people. To help us feel connected and less alone in a way maybe more real than on social media. We discuss,  starting something new (and finding the courage to do it!) the beauty (and necessity) of networking when you work alone gratitude practice and how to start an app. Don't forget to subscribe wherever you listen, and recommend to a friend who'd enjoy this episode.  GET JOURNALLING Join the wait list for Storia app: https://www.storia.world READ Get Slay in your lane, the black girl bible: https://www.amazon.co.uk/Slay-Your-Lane-Black-Bible/dp/0008306303/ref=tmm_pap_swatch_0? CONNECT Elizabeth on Instagram: https://www.instagram.com/elizabethuviebinene/ Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeth-uviebinene/? Helen on Instagram: https://www.instagram.com/_helen_perry_/ Email the show: [email protected] Get The Switch, a very useful email for creatives who are marketing their work online: https://www.helen-perry.co.uk/the-switch-newsletter/. This show's produced by Suz at Story Publishing.