The 5 Luxury Levers: Neen James on Creating Irresistible, High-Ticket Client Experiences

What if luxury wasn't about price—but about personalization, anticipation, and creating unforgettable emotional connections? In this episode, high-energy speaker and client experience strategist Neen James reveals her "Experience Elevation Model" and the 5 luxury levers that anyone—from consultants to creatives—can use to charge premium prices, deliver white-glove service, and turn clients into raving advocates. Rory Vaden and Neen dive deep into: Why it's easier right now to sell high-ticket offers than low-ticket ones How to create shareworthy moments customers can't stop talking about The simple mindset shift that moves your brand from transactional to transformational The surprising power of analog in a digital world The science behind how luxury is defined—and how to deliver it without being elite If you want your brand to stand out in a crowded marketplace, this is your blueprint for building irresistible client experiences that scale trust, loyalty, and revenue. 📘 Grab Neen's new book Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business 🌐 Connect with Neen at neenjames.com

What if the fastest way to get ahead… is by giving more than you take? In this powerful conversation, Rory Vaden sits down with Keith Ferrazzi, legendary author of Never Eat Alone, Leading Without Authority, and Never Lead Alone, to unpack the timeless principles that made him one of the world's most connected and trusted thought leaders. Keith shares his five packets of generosity, the seven Ps of preparation, and the mindset shift that turns networking into something far deeper — a life of meaningful connection, impact, and influence. If you've ever wondered how to authentically connect with high-profile leaders, open doors without manipulation, or build a personal brand rooted in generosity and service — this episode is a masterclass. You'll Learn: The difference between transactional networking and transformational relationships Why leading with generosity is the ultimate competitive advantage The secret to getting warm introductions to the world's most influential people How to build trust and loyalty that compound for decades How AI will change relationships — and how to stay human in the age of automation Mentioned in This Episode Keith's 8-Week Course: ConnectedSuccess.com Rory & AJ's personal brand strategy resources → freebrandcall.com

What if marketing wasn't a mystery—but a machine? In this power-packed episode, Rory Vaden sits down with one of the greatest marketing minds he's ever met: Lee Pepper—U.S. Army veteran, marketing strategist, and author of Never Outmatched. Together, they unpack how Lee helped scale a behavioral healthcare company 60x and sell it for over $300 million—driven by a war room of data, precision strategy, and relentless testing. Lee reveals why most businesses are measuring the wrong metrics, the truth about paid traffic vs. organic, and the secret military-inspired strategies that make marketing predictable, scalable, and wildly profitable. You'll learn how to stop chasing trends and start building an unstoppable revenue engine. This isn't theory. It's battlefield-tested insight from someone who's been in the trenches—and won. If you're serious about building a marketing function that fuels real growth, you don't want to miss this conversation.

Is AI making your marketing smarter—or just noisier? In this high-value episode, Rory Vaden sits down with Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, to decode how AI is transforming small business marketing—for better and worse. Drawing from nearly two decades of agency experience, Sara reveals why most marketing fails before it starts, how strategy still reigns in an AI-driven world, and why outsourcing without understanding is a costly mistake. You'll discover how to stop the chaos, structure your strategy, and use AI as an elevated assistant—not a replacement. Whether you're overwhelmed by tools, unsure how to use AI authentically, or just want to get better results with less waste, this episode is your blueprint. This is a must-listen for any small business owner, marketer, or executive who wants to stay human and competitive in a rapidly changing digital world.

How do you build a million-dollar network—without being transactional or fake? In this powerful episode, Rory Vaden sits down with Selena Soo, USA Today bestselling author of Rich Relationships and a master of high-leverage connections. Together, they unpack the hidden frameworks behind building meaningful, financially abundant relationships that accelerate your personal brand and business success. Selena shares her signature "6 Circles of Connection" model, the five rich relationship types every expert must cultivate, and the concept of breathtaking generosity—a game-changing mindset that redefines what it means to give. You'll learn: How to move from casual connections to career-changing alliances The subtle difference between being generous vs. transactional How to connect with high-level influencers (and actually be remembered) Why nurturing your network is more critical than ever in the age of AI How to use a "generosity fund" to scale your impact and influence This episode isn't just about being liked—it's about becoming unforgettable to the people who matter. Whether you want more clients, more speaking gigs, or simply deeper support in your life and business, this conversation is your roadmap.  

How a Harvard-Trained Dermatologist is Humanizing Medicine and Reclaiming Her Voice Outside the Exam Room In this episode, AJ Vaden sits down with Dr. Mina—a Harvard-trained dermatologist turned top podcaster and entrepreneur—to explore what happens when a physician decides to challenge the traditional norms of medicine. From confronting burnout and questioning her identity at 40, to launching The Skin Reel podcast and building a thriving personal brand, Dr. Mina shares how she's transforming patient education and rethinking the doctor-patient relationship. This isn't just about skin care. It's about taking control—of your brand, your message, and your future impact as a medical professional. Dr. Mina opens up about the outdated stigma physicians face around self-promotion, the importance of meeting patients where they already are (hello, YouTube and TikTok!), and why personal branding is not optional—especially in a broken healthcare system where trust is declining and misinformation is rising. If you're a doctor, health expert, or service-based entrepreneur wondering how to build a personal brand without selling out, this is your roadmap to doing it with integrity, influence, and purpose. 🔹 Why doctors must stop hiding behind white coats 🔹 How to create endless content from everyday patient questions 🔹 Reclaiming autonomy in a system designed to burn you out 🔹 From operating rooms to online influence—Dr. Mina's powerful pivot 🔹 The truth about building trust before your patients walk in the door   The Skin Real Website: https://www.theskinreal.com Clinic Website: https://theskinrealserenbe.com   App: Apple Store: https://apps.apple.com/us/app/the-skin-real/id6748411628 Play Store: https://play.google.com/store/apps/details?id=vyten.theskinreal

Do you want high performance in your body, mind, and business — without burning out your relationships, health, or time? In this episode of the Influential Personal Brand Podcast, Rory Vaden sits down with Ben Greenfield — a New York Times bestselling author, endurance athlete, biohacker, and entrepreneur — to find out how he built multiple streams of income, deep credibility, and a lasting brand through experiments, science, and sustainable systems. You'll hear: The moment Ben realized he couldn't keep doing everything himself — and what changed when he leaned into digital first. How he turned his fitness knowledge into products, podcasts, and a supplement brand that doesn't compromise on transparency or integrity. The high‑leverage health hacks (light, bio‑timing, grounding, etc.) that give him energy, even under travel and high stress. What entrepreneurs need to focus on beyond training and nutrition to protect their "battery" and perform at their best. This is for mission‑driven messengers who want to be well, be known, and be paid — without sacrificing the things that matter most. Tune in to learn practical, scientific, yet deeply personal advice that you can apply right now. Where to find Ben & what's next: Learn more at BenGreenfieldLife.com or join the Life Network for community, expert access, and tools Ben's using now.

What happens when a young bride's frustrating shopping experience turns into a nationally acclaimed business—and then evolves into a global coaching platform? In this heartfelt and eye-opening episode, AJ sits down with Mindi Linscombe, co-founder of Something New Bridal and bridal business coach, to unpack the 18-year journey of building not one, but two thriving businesses from the ground up. Mindi reveals the sacrifices behind her early years of entrepreneurship—working seven days a week, not paying herself for three years, and risking it all on a $100K home equity loan. But she also shares the rewards: becoming an industry leader, serving thousands of brides, and now coaching hundreds of bridal shop owners worldwide. You'll hear how Mindi used her personal brand—not as an influencer or speaker—but as a way to scale trust, serve her community, and grow her business authentically. Whether you're in retail, consulting, or coaching, this episode is a masterclass on evolving your brand, staying true to your mission, and stepping into industry leadership.

How a 7‑Time Inc. 5000 CEO Built AI‑Resistant Human Connection When most of us talk branding, we talk about being seen. But what if the real breakthrough right now is being truly known? In this deeply candid episode, Ryan Levesque—7‑time Inc. 5000 CEO, two‑time national bestseller, and creator of the Ask Method—pulls back the curtain on his pivot from algorithm‑chasing software launches to embracing things only humans can give: authenticity, trust, and real presence. He walks us through his career—from scrabble‑tile jewelry and survey‑based marketing to building hyper‑responsive communities and hand‑writing his newsletter, The Digital Contrarian. Now, with his forthcoming book Return to Real, Ryan flips the script: in a world of deepfakes and dopamine traps, real can be the last true competitive edge. Expect to walk away with: A fresh lens for building brands that don't just scale—but resonate The "Fewer, Deeper, Less" formula for personal presence in a noisy world Why oxytocin beats dopamine—and how to build content that connects, not just grabs attention The hard‑won lesson of putting humanity first in the AI era If you're ready to reclaim your voice, slow the scroll, and become a category of one—this episode was made for you

What does it take to lead a thriving, values-driven company—while still winning at home? In this powerful episode, AJ Vaden sits down with Megan Hyatt Miller, CEO of Full Focus, for a transparent conversation about scaling a family business, redefining leadership, and prioritizing what matters most. From stepping into the CEO seat during a global crisis to navigating complex family dynamics at work, Megan shares candid insights on how she's built a flourishing business without sacrificing her personal life. Discover: The #1 mistake leaders make when delegating—and how to avoid it How to protect your culture during rapid growth Megan's "six practices of human flourishing" that every ambitious leader needs Why success without peace isn't really success at all If you've ever wondered how to grow a business and a family without burning out, this conversation will give you the framework—and the freedom—you've been craving.